Partner at BrightBev and Creator of the Beer Crunchers Substack 🥇🥇🥈🥉 Depth and Discussion on Beer and Beyond | BeerAficionado on TikTok/IG
Chicago, IL
Joined June 2009
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Why are so many craft breweries closing all of a sudden? Owners will tell you they haven't recovered from COVID, while jaded fans are blaming style trends that go against tradition, or their own preferences. Hyperbole around “bad beer” is often cited as well,
The concept of a golf-themed beverage brand is not new. There are plenty of examples. However, I believe we're about to see a whole lot more. That doesn't mean I think all or most will succeed, I just think we're going to see a lot more brands take a swing at it 🏌️♂️
Some will say golf is too limiting. I say it's a dream scenario given the sport's growth, how long it takes to play a round, simulators/Top Golf/experiential Putt Putt makes it more approachable recreationally than ever, not to mention the occasions of watching on tv.
Not to mention that every possible function of a beverage except sleep aid has applicability to the game. That makes it ripe for combinations that will attempt to target golfers specifically more and more.
tinyurl.com/BCForeGolf
Stone Brewing's second sale and now the closure of their prized Escondido brewery has opened up old wounds for their fans. While there's a lot strategies that one could point the finger at, ultimately they never developed that next brand that could usher in a new era.
Nostradouglas 🔮 Veliky retweeted
Special LIMITED EDITION Iron City Beer NFL Draft cans hit the market on March 9. A cool collectors item but once they're gone they're gone so you better hurry.
🙏
When @beercruncher speaks, I listen.
The takeaway of this episode - “demand value”.
Some good points made all around & looking at the declining on premise craft beer market in a “value” sense sparked some interesting discussion. podcasts.apple.com/us/podcas…
Craft beer collaborations with bands are back, but with a much stronger playbook than last decade that led to one one being the best selling NEW craft beer in the US in 2025. More on Beer Crunchers today...
beercrunchers.substack.com/p…
Nostradouglas 🔮 Veliky retweeted
I really enjoyed this essay by @beercruncher on what beer you look forward to most every year. It is a fun question, and his essay is great writing.
FWIW my most anticipated beer of the year is the first one on Cubs Opening Day. Means I survived winter. open.substack.com/pub/beercr…
