Marketing @Cognition

Joined September 2011
It’s crazy how many product decisions at @cognition boil down to: “What would a cracked teammate do?” 🤯
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Another example… A-players are really proactive. Devin watches for issues across Slack, etc. and then jumps in to help resolve them.
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What could you get done this week if you had an unlimited team of A-players?
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We’re building cracked marketing infrastructure at Cognition and we’re going to run the entire team on Devin
Over the past couple weeks, I onboarded our first marketing ops manager at Cognition. Their name is Devin. Here's how we engineered it, and why we're hiring marketers and GTM engineers to build what's next 👇
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One thing that gets lost in the buzz around @cognition: it’s such a fun place to work. Insane dedication to craft. Default optimism & trust. Electric energy. Little red tape. Haven’t seen anything quite like it.
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Brandon Camhi retweeted
wow… devin is actually great now wtf. the ads were spot on
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Brandon Camhi retweeted
Welcome @alexstamos to Cognition.
There are real safety and security issues raised by AI, but they can be fixed. It's time to get to work instead of freaking out. That's why I'm joining Cognition as CISO.
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Brandon Camhi retweeted
Hypergrowth is the single most fun thing in the world. I've seen it a few times but NEVER at this speed 🚀 Come join us! cognition.com/careers
Cognition has crossed $1B in annualized revenue run rate. This milestone belongs to our customers. Here's how a few of them are building with Devin.
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Brandon Camhi retweeted
Cognition has crossed $1B in annualized revenue run rate. This milestone belongs to our customers. Here's how a few of them are building with Devin.
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Brandon Camhi retweeted
One striking thing about this milestone is that we got here while continuing to lower our prices for customers. Devin Fusion, SWE-2, and our ROI guarantee align incentives for the long term. It's an approach I'm really proud we take. Grateful for all our customers!
Cognition has crossed $1B in annualized revenue run rate. This milestone belongs to our customers. Here's how a few of them are building with Devin.
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Brandon Camhi retweeted
Cognition has crossed $1B in annualized revenue run rate. This milestone belongs to our customers. Here's how a few of them are building with Devin.
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A big part of the reason I joined Cognition is @ScottWu46's and @russelljkaplan's buy-in to go huge in marketing...can't wait to build with them and the rest of the team 🚀
At Cog we joke that we always build out functions way too late but then suddenly become world class at them. Marketing is no exception - was completely nonexistent for us until pretty recently! Brandon is one-of-a-kind and is the right leader to take our story global. Hopefully you've started to feel some of the impact of it already :)
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I’ve joined @cognition to lead marketing! Looking forward to sharing what we’re cooking up. We’re hiring across the board and we’re going to build a legendary marketing team…my DMs are open :)
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Congrats @samdblond on the epic launch! You got a great one with @xangentile, too.
Today, we're launching Monaco into General Availability. We onboarded several hundred hypergrowth startups during our beta. The results are staggering: The average customer added 16 percentage points to their month-over-month revenue growth rate. The average customer tripled their monthly meeting volume. With today's release, Monaco is now the most advanced AI sales platform in the world. Monaco customers have an unfair competitive advantage.
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Brandon Camhi retweeted
Something Sam learned with Parker Conrad is the importance of creating a demand-rich GTM environment. When you don't have enough leads, every deal is too precious, so targets can be easily be missed and more importantly reps might try to close bad-fit deals.
I sat down with @samdblond, founder of Monaco, to talk about to talk about the future of sales and GTM in the AI era. He's an incredible GTM leader and founder and I get new ideas every time I talk to him. Hope you enjoy. Timestamps: (0:00) Intro (1:26) Sam's sales journey (3:11) EchoSign learnings (5:28) Building Zenefits GTM (7:02) Parker's 0 to $10M thought exercise (9:51) Creating a demand-rich environment (14:20) People, brand, and revenue ops (21:19) Why Sam went to Founders Fund (28:00) Starting Monaco (29:40) Salesforce’s innovator's dilemma (31:40) Going straight for the system of record (34:30) Disrupting labor (41:10) Pricing in an AI-native environment (44:28) The Monaco GTM playbook (50:06) The $60,000 plane experiment (54:21) Creative campaigns vs. paid advertising (1:00:06) Monaco’s product approach (1:03:13) Advice for founders just starting to sell (1:07:58) Abundant pipeline and the right to say no
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During my last few months at Rippling, other companies seemed to be shipping faster. But many of these “AI features” that others shipped quickly would fade soon after they launched or obviously fail beyond a pretty demo. Meanwhile, Rippling is building a set of AI data & platform capabilities and new products that will prove far more impactful *and* durable than much else out there. And that’s why they’re poised to win. Congrats @parkerconrad and @Rippling — excited to watch this unfold from the sidelines!
We launched Rippling Data Cloud today - an all-in-one rebuild of the modern data stack, with AI deeply integrated throughout. Why would you want an org-and-employee-centric data stack? Well, here’s how I used Rippling Data Cloud to help with token burn and cut AI slop. 1/ xitter.cf/parkerconrad/status/20…
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Brandon Camhi retweeted
i trust my gut most of the time now. it’s trained on decades of experience, observation, mistakes, successes, patterns, & signals i couldn’t possibly articulate in real time. the ability to trust your own mind is an underrated skill. life gets a lot easier once you learn how to listen to it.
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Brandon Camhi retweeted
If you read this and don’t understand why it’s happening it’s an opportunity to reset your understanding of how the real world works. The real world will need a ton of help actually getting agents going in the enterprise. Companies have legacy tech stacks they need to modernize, data in tons of fragmented tools, knowledge that isn’t captured or digitized, and change management needed to actually utilize agents effectively. And they have to do all this while still running their business day-to-day, unlike startups. This is why there is so much opportunity for companies (software or services) to actually deploy agents in specific domains and workflows. This remains a big opportunity for both existing services providers but also tons of new startups as well. Every new technology wave produces a new era of consulting firms that can deliver on that technology. It’s also why the FDE model is going to be alive and well for a long time because companies will want to have their vendor actually help drive the change management and implementation for their new workflows. The people aren’t going away. Far from it.
OPENAI WORKING WITH CONSULTING FIRMS, INCLUDING ACCENTURE, CAPGEMINI AND PWC, TO HELP SELL CODEX TO BUSINESSES- WSJ
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Brandon Camhi retweeted
Some people think "leadership" is meetings, graduating from building. True leadership in every organization from 2026 on out *is* building, and it won't be anything other than that into the future. Either you're building or you're leting your org die slowly. Your choice
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