Follow me to learn tactics and strategies to scale your startup. CMO @smartasset, a 🦄.

Joined August 2008
Airbnb founder Brian Chesky on how to design a product for a million people “How do you make something for a million people? I don’t know where to start. But if you pick one person, study them, and take their journey, you can actually build something really personal. You can design something and keep iterating until they love it. Don’t stop improving it until that person loves it, and you’re not allowed to move to the second person until the first person loves it. Then you get the second person and keep iterating until they love it. And so on.” Video source: @StanfordGSB
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"If you have a ten-year plan and know how to get there, you have to ask why can't you get there in six months?" -- Peter Thiel
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Launching a consumer app can be hard: • Low LTVs • No marketing budget • Lack of true fans Tomorrow: 1,973 entrepreneurs and marketers will learn how @TwosApp has grown organically from 0 to 5,000 monthly active users. Reserve your free guide (in the comment below) 👇
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6 ways to make your product go viral (without using TikTok):
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7 years ago I joined a 20-person startup. I wanted to quit after my first week, but didn't. Now our company is worth over $1B and has 300+ employees. Here's what I've learned about succeeding at a startup:
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Almost everyone has a billion-dollar idea But few choose a billion-dollar market 4 traits to look for when choosing which customers will make you the most money:
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Do you use landing pages? If so, I need your input! Please take this 2-minute survey and enjoy my eternal gratitude! forms.gle/KjWd4KPzEhavKjKB8
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13 Marketing Threads That Will Teach You More Than Any Marketing Class 🧵
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The 6-Part Playbook Jones Road Beauty Used To Collect 100k+ Emails and Generate 7 Figures Via TikTok Ads:
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How to nail your brand and pwn the Twitter algo (in a single image):
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18 startup mental models that helped me sell my startup to a $50B company:
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How To Think For Yourself 19 questions that will improve the quality of your ideas:
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A year ago my wife bought a small eCommerce business doing $1k/mo. Since then she has more than 8x'd monthly revenue, and it'll do $10k in June. Here's how we're gonna take it to $50k/mo:
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What people really want: 1. Survival 2. Enjoyment of food, beverages 3. Freedom from fear, pain, danger 4. Sexual companionship 5. A comfortable life 6. To be superior / winning 7. Protection of loved ones 8. Social approval h/t @DrewEricWhitman
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Most startups die because they don't know how to get users Here are 4 customer acquisition flywheels that I've used to build 10 startups Get your first 500 customers in 90 days using these
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If your business is not growing, it's dying. Let May's best growth threads guide you:
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How Startups Win - Figure out what matters - Do it quickly - Do it well Here's how: 👇👇👇
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"The sea is dangerous and its storms terrible, but these obstacles have never been sufficient reason to remain ashore." – Ferdinand Magellan
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Another American tragedy. But the Democrats can't sell gun control. How to approach politics like a marketer:
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23 books every entrepreneur should read…
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