@bauerhaus

Owner of Bauerhaus Design: Building brands for wine, food, and outdoor adventures. #WillDesignForWine #GetOutside

 St. Louis
bauerhaus.com/
Joined January 2009
  • Tweets1.6K
  • Following1.8K
  • Followers1.3K
45Media
Why mass marketing will not work on Gen Z – it’s all about subcultures digiday.com/marketing/the-ru… via @digiday

Why mass marketing will not work on Gen Z – it’s all about subcultures

Research from Horizon Media finds mass marketing is unlikely to work for Gen Z, which tends to reject mainstream pop culture and embrace niche cultures -- and these trends are moving faster than ever...

digiday.com
The Incredible, Overlooked Rise of Wine-Based BeatBox RTDs vinepair.com/articles/behind…

The Incredible, Overlooked Rise of Wine-Based BeatBox RTDs

Certain products catch fire by filling a very specific niche, and matching the desires and preferences of a narrow set of consumers. In other instances, a throw-it-on-the-wall-and-see-if-it-sticks...

vinepair.com
Sustainable Wine Labels Are On-Trend with Consumer Concerns wineindustryadvisor.com/2022… via @wineindustry
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For U.S. Wineries, Direct-to-Consumer Sales Remain Essential daily.sevenfifty.com/for-u-s…

For U.S. Wineries, Direct-to-Consumer Sales Remain Essential | SevenFifty Daily

After a boom in online sales amidst pandemic-related restrictions, American wineries continue to invest in the DTC segment with in-person and virtual initiatives…

daily.sevenfifty.com
Why branding matters: MIT neuroscientists find the brain can identify images seen for as little as 13 milliseconds. news.mit.edu/2014/in-the-bli…

In the blink of an eye

MIT neuroscientists find the brain can identify images seen for as little as 13 milliseconds.

news.mit.edu
AriZona Beverages founder describes why a can of iced tea is still $0.99 finance.yahoo.com/news/arizo…
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Women-Owned Drinks Brands to Have on Your Radar bevalcinsights.com/how-retai… #drizly #women
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How to market to ‘Generation Change’, today’s conscious consumers thedrum.com/opinion/2021/07/… via @thedrum
Digital Marketing: 15 ways to amplify your brand’s ‘social proof’ northbaybusinessjournal.com/…

15 ways your business can leverage social proof in digital marketing

Your business gets a great wine score or a glowing writeup in the local paper. What you do next can make all the difference.Public relations are an important component of any marketing and communic...

pressdemocrat.com
Digital wine club Winc files IPO. Winc starts DTC with an opening questionnaire soliciting responses about their tastes in food, spices, and other beverages to produce a more comprehensive preference profile. fortune.com/2021/10/14/winc-…

Digital wine club Winc files IPO | Fortune

The initial public offering price is currently expected to fall between $14 and $16 per share.

fortune.com
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Music and Wine Pairing Research in the Master of Wine Program: Music Matters in wine enjoyment foodandwineaesthetics.com/20… via @wordpressdotcom

Music and Wine Pairing Research in the Master of Wine Program

One good indicator of an important emerging topic within the wine world is when Masters of Wine candidates choose that topic for their research paper. Recently minted Master of Wine Susan R. Lin ch…

foodandwineaesthetics.com
Fancy a pilsner in a paper bottle? This packaging startup is making it a reality fastcompany.com/90651675/mos… #packagingdesign
Great tips! One key tip we often help our clients through: how will users find and purchase their product? fastcompany.com/90683524/16-…

16 successful entrepreneurs share advice they wish they'd been given when starting their companies

No entrepreneur starts their business journey knowing everything, so it helps to have some hints from those who have walked the path before them.

fastcompany.com
How does Apple's new privacy protection impact email marketing? mailchimp.com/help/apple-pri…

Apple Mail Privacy Protection (MPP) FAQs | Mailchimp

In this article, you'll get answers to common questions about Apple's privacy protection (Apple MPP). Apple MPP impacts your opens and open-related metrics.

mailchimp.com
PBR Will Pay You to Put Up Beer Ads in Your Home foodandwine.com/news/pbr-bee…
Wow! "We went from 2,000 mobile app users to over 30,000 in two weeks in 2020. Millennials -- who made up 44% of our new customers in 2020 -- are much more likely to use their app to make a purchase." foodandwine.com/wine/the-way… #winemarketing
Join us! #wine #Entrepreneur #womenowned:
Women of the Vine & Spirits@WomenoftheVine23 Jun 2021
Are you an #entrepreneur? A #womenowned business? We welcome you to join Amy Gardner, President, @winetalent and Rebecca Ritz, Founder & Designer, @bauerhaus in an interactive live conversation! #WomenOwned #Entrepreneur ow.ly/WsYf50FhaGe
4 CPG Trends That Will Impact the Industry in 2021 bringoz.com/4-cpg-trends-tha…

4 CPG Trends That Will Impact the Industry in 2021 | BringOz

The consumer packaged goods industry is adapting to shifting consumer habits. Here are 4 CPG trends that will impact the industry in 2021.

bringoz.com
Virtual events set to grow in popularity post-pandemic marketingtechnews.net/news/2…
Apple doubles down on privacy, further complicating tracking and targeting marketingdive.com/news/apple… via @marketingdive

Apple doubles down on privacy, further complicating tracking and targeting

Also previewed at the company's WWDC event was a FaceTime upgrade to help it compete in a videoconferencing market accelerated by the pandemic.

marketingdive.com
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