Some early thoughts on the Braze x Salesforce announcement: First, it’s obviously a massive achievement for the founders, leadership team and investors. I’m impressed and, let’s face it, a bit jealous. Second, the deal values Braze at roughly 6x ARR. Certainly a premium to current market valuations, but still well below the 9x paid for Intercom/Fin, making it pretty clear that « AI for marketing » largely remains an unsolved problem, despite the OfferFit acquisition. Third, customer reactions are, unsurprisingly, shockingly bleak this morning, given that moving away from Salesforce Marketing Cloud has been Braze’s #1 selling point for over a decade (with ex-Salesforce employees now accounting for more than 10% of its total headcount). Existing Braze customers, who signed up on the promise of a better Salesforce, are now tied to the very ecosystem they worked so hard to leave behind. Not a good day for them. The deal also signals to Salesforce Marketing Cloud users that Salesforce has officially given up on the platform, since it’s buying the “better version.” It was always the least-loved product in the suite anyway, that never truly adapted to the real-time, mobile-first era. All in all, this is going to be very positive on all fronts: it will shake things up in the MarTech space, make a lot of good people insanely rich... and hopefully drive a lot of CMOs to @batch 👀

In our space 1 competitor has IPO-ed but 8 have deadpooled (though having raised a cumulative $350M+ 😱) and 1 more will probably die out in the next 24 months out lack of vision/excessively packaging itself for a sale. It's true that you can simply outwork everyone else 🤷‍♀️

This moment where official Sales offsites have your co-founding CTO as a guest speaker to train the team on the platform's most technical topics ... 🤩

In 2015, Twitter acquired a ENTIRE company to enhance its push notifications & mobile engagement infrastructure (@zeropush). In 2022, they did it again (@OpenBackHQ). Crazily, some people still believe building push notifications at scale is easy 😂 techcrunch.com/2022/04/12/tw…

Je dois avouer que peu de choses m'ont AUTANT fait plaisir cette semaine que notre changement de logo dont je suis officiellement gaga 🥰🥰🥰 (à voir en action sur batch.com).