
President & Founder Caylor Solutions- Husband. Dad. Learner. Thinker. Branding, Marketing, Problem Solver for Education. Apostle's Creed. #highered #marketing
Indianapolis
Joined March 2007
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Who's preparing your ๐ป๐ฒ๐
๐ ๐ด๐ฒ๐ป๐ฒ๐ฟ๐ฎ๐๐ถ๐ผ๐ป ๐ผ๐ณ ๐ฒ๐ป๐ฟ๐ผ๐น๐น๐บ๐ฒ๐ป๐ ๐น๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ๐?
Greg Vaughan of NACCAP shares why coaching, mentorship, and courageous leadership are essential to building stronger enrollment teams.
๐ caylor-solutions.com/enrollmโฆ
#HigherEdMarketing
Better creative work starts with better systems.
Paul Bross shares how ๐ต๐ถ๐ด๐ต๐ฒ๐ฟ ๐ฒ๐ฑ ๐ฐ๐ฟ๐ฒ๐ฎ๐๐ถ๐๐ฒ ๐ผ๐ฝ๐ฒ๐ฟ๐ฎ๐๐ถ๐ผ๐ป๐ can protect creative time, reduce friction, improve workflows, and help teams do stronger work without bu...
caylor-solutions.com/higher-โฆ
#HigherEdMarketing
๐๐ถ๐ด๐ต๐ฒ๐ฟ ๐ฒ๐ฑ ๐ฐ๐ต๐ฎ๐ป๐ด๐ฒ ๐บ๐ฎ๐ป๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐ isnโt always about moving faster.
Sometimes you need to push.
Sometimes you need to pull people into your thinking.
Sometimes you need to pause.
Dr. Todd J. Williams shares a p... caylor-solutions.com/higher-โฆ
#HigherEd #Leadership
Who's preparing your ๐ป๐ฒ๐
๐ ๐ด๐ฒ๐ป๐ฒ๐ฟ๐ฎ๐๐ถ๐ผ๐ป ๐ผ๐ณ ๐ฒ๐ป๐ฟ๐ผ๐น๐น๐บ๐ฒ๐ป๐ ๐น๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ๐?
Greg Vaughan of NACCAP shares why coaching, mentorship, and courageous leadership are essential to building stronger enrollment teams.
๐ caylor-solutions.com/enrollmโฆ
#HigherEdMarketing
AI can help admissions teams with drafts, scheduling, summaries, FAQs and data analysis.
It shouldn't replace judgment, empathy or the conversations that help students determine fit.
Use AI to remove...
caylor-solutions.com/ai-admiโฆ
#HigherEdMarketing
Visibility helps students notice your college.
๐๐น๐ฎ๐ฟ๐ถ๐๐ helps them understand:
โข Is this for me?
โข Why this institution?
โข Can I believe the promise?
โข What should I do next?
Before buying more reach, fix the confusion.
caylor-solutions.com/higher-โฆ
#HigherEdMarketing
Enrollment teams don't need more data.
They need clearer insight.
AI can summarize reports, surface trends, and more!
Here's a practical approach to #AI ๐ฒ๐ป๐ฟ๐ผ๐น๐น๐บ๐ฒ๐ป๐ ๐ฟ๐ฒ๐ฝ๐ผ๐ฟ๐๐ถ๐ป๐ด:
caylor-solutions.com/ai-enroโฆ
#HigherEdMarketing
AI can help admissions teams with drafts, scheduling, summaries, FAQs and data analysis.
It shouldn't replace judgment, empathy or the conversations that help students determine fit.
Use AI to remove...
caylor-solutions.com/ai-admiโฆ
#HigherEdMarketing
๐๐ถ๐ด๐ต๐ฒ๐ฟ ๐ฒ๐ฑ ๐ฐ๐ต๐ฎ๐ป๐ด๐ฒ ๐บ๐ฎ๐ป๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐ isnโt always about moving faster.
Sometimes you need to push.
Sometimes you need to pull people into your thinking.
Sometimes you need to pause.
Dr. Todd J. Williams shares a p... caylor-solutions.com/higher-โฆ
#HigherEd #Leadership
You donโt need ๐ฆ๐ท๐ฆ๐ณ๐บ๐ฐ๐ฏ๐ฆ to know your college.
You need the ๐ณ๐ช๐จ๐ฉ๐ต ๐ด๐ต๐ถ๐ฅ๐ฆ๐ฏ๐ต๐ด to know it.
Our recap with Dr. Donald Egle explores ๐บ๐ถ๐๐๐ถ๐ผ๐ป-๐ณ๐ถ๐ ๐๐๐๐ฑ๐ฒ๐ป๐ ๐ฟ๐ฒ๐ฐ๐ฟ๐๐ถ๐๐บ๐ฒ๐ป๐, finding the right โwatering holes,โ and bui...
caylor-solutions.com/missionโฆ
Your president can be a powerful marketing channel.
Jerra Toms shares how ๐ฝ๐ฒ๐ฟ๐๐ผ๐ป๐ฎ๐น ๐ฏ๐ฟ๐ฎ๐ป๐ฑ๐ถ๐ป๐ด ๐ณ๐ผ๐ฟ ๐ต๐ถ๐ด๐ต๐ฒ๐ฟ ๐ฒ๐ฑ ๐น๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ๐ can build trust, boost visibility, and strengthen key relationships.
๐ caylor-solutions.com/personaโฆ
#HigherEdMarketing
๐๐ถ๐ด๐ต๐ฒ๐ฟ ๐ฒ๐ฑ ๐ฐ๐ต๐ฎ๐ป๐ด๐ฒ ๐บ๐ฎ๐ป๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐ isnโt always about moving faster.
Sometimes you need to push.
Sometimes you need to pull people into your thinking.
Sometimes you need to pause.
Dr. Todd J. Williams shares a p... caylor-solutions.com/higher-โฆ
#HigherEd #Leadership
Visibility helps students notice your college.
๐๐น๐ฎ๐ฟ๐ถ๐๐ helps them understand:
โข Is this for me?
โข Why this institution?
โข Can I believe the promise?
โข What should I do next?
Before buying more reach, fix the confusion.
caylor-solutions.com/higher-โฆ
#HigherEdMarketing
Adult and graduate students often balance careers, families, finances, and questions about what comes next.
Mission-fit enrollment means understanding those realities and communicating with clarity, relevance, and trust.
๐ caylor-solutions.com/missionโฆ
#HigherEdMarketing
Faculty can help prospective students understand what learning at your college will actually feel like.
The key isn't turning professors into marketers.
Let faculty provide expertise, marketing shape it, and enrollment put it to work.
caylor-solutions.com/facultyโฆ
#HigherEdMarketing
Visibility helps students notice your college.
๐๐น๐ฎ๐ฟ๐ถ๐๐ helps them understand:
โข Is this for me?
โข Why this institution?
โข Can I believe the promise?
โข What should I do next?
Before buying more reach, fix the confusion.
caylor-solutions.com/higher-โฆ
#HigherEdMarketing
You donโt need ๐ฆ๐ท๐ฆ๐ณ๐บ๐ฐ๐ฏ๐ฆ to know your college.
You need the ๐ณ๐ช๐จ๐ฉ๐ต ๐ด๐ต๐ถ๐ฅ๐ฆ๐ฏ๐ต๐ด to know it.
Our recap with Dr. Donald Egle explores ๐บ๐ถ๐๐๐ถ๐ผ๐ป-๐ณ๐ถ๐ ๐๐๐๐ฑ๐ฒ๐ป๐ ๐ฟ๐ฒ๐ฐ๐ฟ๐๐ถ๐๐บ๐ฒ๐ป๐, finding the right โwatering holes,โ and bui...
caylor-solutions.com/missionโฆ
Repost: Small colleges canโt afford to lead with #BrandAwareness. But they can earn it through content that delivers real value.
Weโre revisiting this essential strategy on why you should start with #LeadGeneration.
๐ caylor-solutions.com/brand-aโฆ
#HigherEdMarketing
๐ฆ๐ฒ๐ฟ๐๐ฎ๐ป๐ ๐น๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ๐๐ต๐ถ๐ฝ starts with curiosity, empathy, clear agreements, and leaders who model the accountability they expect.
My takeaways from a thoughtful conversation with Greg Aden:
caylor-solutions.com/servantโฆ
#HigherEd #ServantLeadership #Leadership
You donโt need ๐ฆ๐ท๐ฆ๐ณ๐บ๐ฐ๐ฏ๐ฆ to know your college.
You need the ๐ณ๐ช๐จ๐ฉ๐ต ๐ด๐ต๐ถ๐ฅ๐ฆ๐ฏ๐ต๐ด to know it.
Our recap with Dr. Donald Egle explores ๐บ๐ถ๐๐๐ถ๐ผ๐ป-๐ณ๐ถ๐ ๐๐๐๐ฑ๐ฒ๐ป๐ ๐ฟ๐ฒ๐ฐ๐ฟ๐๐ถ๐๐บ๐ฒ๐ป๐, finding the right โwatering holes,โ and bui...
caylor-solutions.com/missionโฆ