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The data is in and it should stop every parent in their tracks.
Today, we released our 2025 Annual Report. Inside is a year’s worth of real data showing what teens and tweens actually experienced online, plus the apps and platforms where problems show up most often.
In 2025 alone, we processed 11.1 billion activities across text, email, YouTube, and 30+ apps and social platforms. What it reveals is impossible to ignore.
This report offers a clear, honest look into your child’s digital world. If you want to understand what kids are facing right now, this is where to start: info.bark.us/4atOqYE
Just because a platform says it’s safe for kids, doesn’t mean it actually is.
Parents, now is the time to talk to your kid about AI, the risks, and set digital guardrails. We have tools to help.
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“...there is hope, and you will make it through. Sending those pictures was the biggest mistake of my life, calling someone I trusted was one of the best because I still have my life. I’m so glad I picked up the phone and found help rather than doing what felt like the only option in the moment.”
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"I tell parents to start early, talk often, listen intently… And don't feel like you have to have all of the answers."
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Parents, start the conversation about AI with your child this week. Keep reminding them that while chatbots can be a useful tool, they cannot replace real relationships or professional help.
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As sextortion rates continue to climb, parents need resources to fight back now more than ever. There are tools available to help you learn what red flags to look for, how to start the conversation with your child, and what to do if someone targets them.
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“This isn’t a hypothetical risk or something confined to celebrities and public figures. Children are already experiencing it at scale… AI has changed the equation.”
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“If you decide it is time for your kid's first phone, plenty more questions arise, starting with what kind of device makes the most sense… Taking the time to understand your options can help you choose a device that matches your child's current level of independence while leaving room to grow.”
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“...you know who else has some issues with social media, screen time and the addictive nature of devices? Quite a few of the tech executives in Silicon Valley, at least when it comes to their own households.”
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“It is a reckoning to them in terms of how they deliver content to minors.”
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There's a specific moment many parents dread: the day their kid says, "Everyone else has a phone." And somehow, it always seems to come too soon after finally allowing them to have a smart watch. So what is the right age to give your child a phone?
info.bark.us/4xgwlWw
Over the last couple of decades, parents have gained more tools and resources to help keep their kids safer online. The problem is, all of that technology can only go as far as social media companies are willing to allow, and many of them give little to no access to the monitoring tools parents need.
This is exactly why Bark stands behind Sammy's Law, a bipartisan bill currently moving through Congress that, if passed, would require the biggest platforms to give access to trusted third-party safety software like Bark.
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“One huge concern is consent… making it easy to manipulate people’s images opens the door to misuse, harassment, impersonation, and nonconsensual image editing.”
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This year, we want to celebrate Bark’s birthday by sharing our hard-earned wisdom with you — 11 things we’ve learned after 11 years of boots-on-the-ground experience in the family tech space. We’ve accomplished a lot, but something that Bark will always value is helping educate and bring awareness to parents about what’s going on in their children’s digital lives.
bark.us/blog/bark-turns-11/
June 23 is Social Media Victims Remembrance Day. The more parents who know about this day, and about the legislation tied to it, the harder it becomes for the people in power to do nothing.
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"The threat vector has gone from Taylor Swift and Scarlett Johansson to anyone who has a single image of themselves online... Which for young people is, well, everybody.”
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Let's skip the press release version and get into what Google actually announced, what it does well, what it still can't do, and what that means for your family.
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Parents, you don’t have to wait for Apple to catch up. Opt for safer tech, like the Bark Phone and Bark Watch, that can actively and securely monitor your child’s online activity, and alert you to concerning content.
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Every parent knows the feeling when school lets out and it’s finally time to answer the dreaded question, “What am I gonna do with my teen for three months?” Here are 5 ways to avoid a screen free-for-all this summer.
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"Again and again, the world’s leading social media companies have targeted students, even as complaints have mounted that they are hurting teenagers’ mental health and academic performance..."
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"Right now, Snap is putting the onus on the kids themselves to navigate a minefield of unwanted content.”
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