@barck

GTM @Mentimeter. I believe real customer relationships beat dashboards. Writing on B2B, leadership & marketing. Stockholm-based.

 Stockholm Sweden
mentimeter.com
Joined May 2008
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  • Followers1.2K
304Media
20 Media Outreach Lessons Comms Pros Learned The Hard Way via @forbes forbes.com/councils/forbesco…

Council Post: 20 Media Outreach Lessons Comms Pros Learned The Hard Way

While missteps can be humbling, they often become valuable lessons that shape how communicators approach media outreach going forward.

forbes.com
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How to Strategically Leverage Trends Without Sacrificing Brand Consistency seniorexecutive.com/leverage… via @seniorexecmedia

How to Leverage Trends Without Weakening Brand Consistency

Learn how marketing leaders can respond to trends strategically while protecting brand consistency, customer trust and long-term recognition.

seniorexecutive.com
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“Most moments don’t deserve a response. The ones that intersect with what you already believe do, and those are the only ones worth chasing.” seniorexecutive.com/leverage…

How to Leverage Trends Without Weakening Brand Consistency

Learn how marketing leaders can respond to trends strategically while protecting brand consistency, customer trust and long-term recognition.

seniorexecutive.com
20
The Great Convergence: Marketing, Brand And Communications hubs.li/Q04p5GgX0 Written by @michelleoconnor of Digital Future

Council Post: ​The Great Convergence: Marketing, Brand And Communications

Audit how your company shows up in AI answers the way you once checked search rankings.

forbes.com
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19 Ways To Impress At Your First Corporate Networking Event hubs.ly/Q04nZQgD0 from @toby8wong @iamraminseyed @www.glean.com @ValuxDigital and more

Council Post: 19 Ways To Impress At Your First Corporate Networking Event

Successful networking is about building genuine relationships, listening well and approaching conversations with confidence and curiosity.

forbes.com
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20 Ways PR Leaders Can Keep Brand Perception Grounded In Reality hubs.li/Q04k_lmM0 from @bobpearson1845 @awin_us @barck @suburbanpropane @ValuxDigital and more

Council Post: 20 Ways PR Leaders Can Keep Brand Perception Grounded In Reality

When perception management drifts too far from reality, credibility and trust can deteriorate with employees, customers, investors and the media alike.

forbes.com
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AI Is Speeding Up Work But Slowing Companies Down hubs.li/Q04njRxG0 Written by @barck of Mentimeter

Council Post: AI Is Speeding Up Work But Slowing Companies Down

AI is helping employees become faster at individual tasks, but many companies struggle to translate that individual speed into meaningful results.

forbes.com
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How To Eliminate Marketing's Biggest Workflow Bottlenecks hubs.li/Q04nqtY00 from @OdetteMaher @wendywhite @repugen_ @barck @greenbayremodel and more

Council Post: How To Eliminate Marketing's Biggest Workflow Bottlenecks

From lengthy approval chains and siloed decision-making to outdated reporting systems and unclear ownership, workflow bottlenecks can delay execution and reduce impact.

forbes.com
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forbes.com/councils/forbesco…

Council Post: AI Is Speeding Up Work But Slowing Companies Down

AI is helping employees become faster at individual tasks, but many companies struggle to translate that individual speed into meaningful results.

forbes.com
110
How To Balance Polished And Authentic Communications Under Scrutiny hubs.ly/Q046Bbk90 from @tavant @karen_quinn @barck @upraise_pr @veracode and more

Council Post: How To Balance Polished And Authentic Communications Under Scrutiny

While structured and beautifully written prose has its place, it shouldn’t come at the cost of audience connection.

forbes.com
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The Employer Branding Geeks Podcast by Universum | Ft. imagi universum.smh.re/3BF #Universum #employerbranding #weshapeemployerbranding

The Employer Branding Geeks Podcast by Universum | Ft. imagi

In order to commemorate International Women’s Day, during our latest episode we shed light on the women in STEM. Dora Palfi, Co-Founder and CEO of imagi, joins our host Claes Peyron, Managing...

universum.smh.re
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The rise of the Gen Z side hustle universum.smh.re/3B3 #Universum #employerbranding #weshapeemployerbranding

The rise of the Gen Z side hustle

Shola West, 22, works on the media-partnerships team at advertising firm OMD. She combines her full-time role with a part-time business: providing Gen Z career advice through freelance consultancy...

universum.smh.re
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The discrimination pushing LGBTQ workers to quit universum.smh.re/3As #Universum #employerbranding #weshapeemployerbranding

The discrimination pushing LGBTQ workers to quit

In her 20s, RaShawn Hawkins went to work wearing an uncomfortable costume. Like many US workplaces, her job had a dress code. But as a cisgender, queer woman who describes herself as “masculine of...

universum.smh.re
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WOMEN IN STEM 2023: Progress or backsliding? universum.smh.re/3Ak #Universum #employerbranding #weshapeemployerbranding

WOMEN IN STEM 2023: Progress or backsliding?

Women in STEM 2023 eBook Numerous recent studies have attempted to identify the primary causes of the issue, such as the lack of pipelines for women in elementary and higher education, biases in the...

universum.smh.re
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How Can Employers Become Champions for Women in STEM?- Universum universum.smh.re/3Af #Universum #employerbranding #weshapeemployerbranding

How Can Employers Become Champions for Women in STEM?- Universum

Stockholm, Wednesday, March 8th, 2023, in honour of International Women’s Day, Today Universum released the findings of the third publication of its Women in STEM research. This latest edition of the...

universum.smh.re
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Making STEM Careers Accessible to Women universum.smh.re/3AY #Universum #employerbranding #weshapeemployerbranding

Making STEM Careers Accessible to Women

Science, technology, engineering, and mathematics (STEM) play a crucial role in fostering innovation and accelerating economic growth. It is one of the fastest-growing and most in-demand industries...

universum.smh.re
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Are Gen Z the most stressed generation in the workplace? universum.smh.re/3A2 #Universum #employerbranding #weshapeemployerbranding

Are Gen Z the most stressed generation in the workplace?

The instability, insecurity and relentless upheaval of the past several years has left workers anxious. And now, as layoffs proliferate, and pay fails to keep pace with rising inflation, they’re...

universum.smh.re
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Talent Outlook 2023 eBook now available!   universum.smh.re/39_ #Universum #employerbranding #weshapeemployerbranding

Talent Outlook 2023 eBook now available!  

2023 may be the first true post-pandemic year for recruiting and talent management. Will COVID-era workplace norms persist? How will a slowdown in hiring affect pay negotiations, quality of life...

universum.smh.re
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The Employer Branding Podcast by Universum | Ft. Mobile Operator 3 universum.smh.re/39t #Universum #employerbranding #weshapeemployerbranding

The Employer Branding Podcast by Universum | Ft. Mobile Operator 3

New episode alert! Mårten Lundberg – Chief Communications Officer at the mobile operator 3, together with our host Claes Peyron – Managing Director for Nordics & UK at Universum, are talking about...

universum.smh.re
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EB NOW 2023 Survey now available! universum.smh.re/39k #Universum #employerbranding #weshapeemployerbranding

EB NOW 2023 Survey now available!

Benchmark your Employer Branding efforts against the competition! Participate in our Employer Branding Now 2023 survey and get an early release of the results, including unique and valuable insights...

universum.smh.re
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