i've always said that hybe emotionally manipulates armys by having new groups praise bts in interviews just to trigger the "look at bts's little siblings, let's support them 🥹" mindset. once their debut era ends and some success is guaranteed, they reveal their true intentions. they market these groups as bts alternatives to secure the company's future before bts leaves, but these tactics feel really shady to me. that alternative bts hybe wants will never come, and hybe will always be bts's company. bighit's last mama post for bts was in 2023, and bighit never begged for votes for any group. their goal is clear.