Super Cool #Father, Fast #Driver, Furious #Protestor, Sincere #Learner, Passionate #Trainer, dependable #Friend & a trustworthy #HumanBeing
Mumbai, India
Joined February 2013
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Discipline is choosing between what you want now and what you want the most. Followed the quote, threw the cigarette half the way, closed Netflix and hit the gym. I believe “now” is very powerful if we must realize it’s importance.
What the fuck is wrong with you @flyspicejet why you fuck heads don’t understand that my bag is with you for no fucking reason. Why can’t you have the courtesy of at least responding.
We’ve got more on engagement and retention at our #ReimagineGrowth4 Masterclass Series.
If you missed the series, catch it on-demand: clevertap.com/reimagine-grow…
Create an offboarding flow that addresses common reasons for churn with options:
⭐️One-click access to customer support
⭐️Option to downgrade for free
⭐️Prompt for feedback
⭐️Refund/Cancellation confirmation
👋Offer a warm goodbye!
Counter-intuitive to think of a goodbye message as a customer retention strategy?
A good user offboarding experience won’t save all users, but for some users, it can provide just the right amount of positive friction to avoid churn.
Step2⃣- Analyze the data and segment customers
Step3⃣- Inform users that the particular issue they faced has been solved
Emotional Notifications: Ask for feedback. Offer proactive customer support.
Step1⃣
⭕️Analyze user data & identify churn pinpoints.
⭕️What users experiences/actions are leading to churn? Identify UX issues.
⭕️Start A/B testing to see if changing UI/UX elements improves retention
📚Educational Notifications: For inactive users, implement an omni-channel social and email campaign around new products or content and important feature updates.
❗️Tip: Make it personal with a targeted campaign
⭕️SMS: remind them of their abandoned cart/ discount offers/ new products.
❗️Tip: Users only want to receive messages that are relevant to them and deliver value
Re-engage inactive users: Tempt users back to your app with personalized, time-sensitive offers via
⭕️Push notifications: send users the latest offers & updates on their home or lock screen
⭕️In-app notifications: engage users with new products/offers while they're in your app
🛎️Reminder notifications: Remind them of what they were doing last.
For abandoned carts, send a reminder notification & guide them to complete checkout
❗️PRO TIP: For higher conversion rates, offer incentives.
Eg: Upgraded shipping or a discount if they check out within an hour
Day 1, Day 7, Day 30 - how well do you retain users?
Not every new user is going to jump right in and engage with your app. In fact, most won’t. 24% of apps are only opened once!
Follow this 🧵for best practices on reactivating dormant users
How are innovative fitness apps creating personalized, immersive & unforgettable experiences?
In collaboration with @headspin_io, our 7/28 webinar will explore the world of connected fitness featuring experts from @eqxplus and Muuv Labs.
Register here: …
If you're tired of scouting for the latest tech news, don't worry we've got you covered!
Welcome to our weekly round up of tech news from round the world where we get you updates about everything new in the tech industry!
Grab a beverage and read on: …
With Sunday brunches, coffee dates and dining out with friends seeming like a distant memory, we approached Mahima Rajangam Natarajan, the customer engagement and retention expert on how she helped @eatigo_sg pivot during this crisis : …
Creating contextual & timely engagement for the acquired customer is key to user retention.
Our Co-founder & CEO, @suniltom discusses mastering personalized engagement for genuine customer connection, in this episode of #ReimagineGrowth Podcast series: …
