As a student-run brand communications agency, we are the next generation of storytellers, creatives, and strategists innovating the future of communication.

University of Minnesota
Joined October 2014
Backpack employees had a summer filled with internships, study abroad programs, and more! Swipe through to see some pictures of Backpack’s summer adventures! 🤩☀️
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Special senior shoutout! We will miss you all so much but we cannot wait to see all you do in the future! Congrats Tara, Gavin, Ella, and Jemma!
Another semester has come to a close! Thank you to all of our employees and to our seniors: we will miss you all so much!
Our new favorite coworker! Thanks for stopping by Goldy!
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Thank you to our Board of Advocates for a wonderful morning! It was great to see you all! 🤩
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We are hiring! Check out Backpackumn.com for the application! 🤩
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Hope to see you at our event this Friday! 🤩
Looking for something to read? Our staff is always sharing our ideas and experiences on our blog posts! Check them out here: backpackumn.com/
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Thank you to Jamila Joiner from The BrandLab for coming in to speak with us about DEI today!
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Thank you to the Student Advertising Summit for a great day! 🤩
Happy Valentine's Day from all of us at Backpack to you! 💗 . . . . Special shout out to Gavin, Caroline, Joey, and Madeleine for creating these adorable valentines!
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Working on our communication skills with a team building game at lab today! 🤩
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Our operations director Larissa gave us a wonderful presentation on how to be successful in interviews!
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The Creative Team Challenge is back! The theme was use Backpack branding to create a menu for a Backpack restaurant or cafe. Our talented Creative Team made some awesome menus...check them out!
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Check out the great work from Backpack Account Managers Ben Villnow and Caroline Pritchard along with Graphic Designer Lily Nguyen. Last semester they worked to help with branding and website development for our client First Nations Repatriation Institute: ow.ly/VieQ50HHypm
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Collaboration is the name of the game here at Backpack because teamwork comes easy when you have a group like this! . . . . . . #communications #hardwork #UMNProud #Journalism #creativity #marketing #GenZVoices #UMNCLA #UMNJobs #UMN
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