Creative Strategist | Scaling DTC brands to 8-9 figures
Joined April 2024
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Started my journey as a YouTube Thumbnail Designer
- Worked with a lot of content creators
- Got into Photo manipulation and loved using Photoshop
Still felt like I could be more impactful, in terms of my skills and strategy.
Was always fond of Meta ads but didn't know how everything works in there!
Met Karlo online and joined @ecomuniversity since then
- Learned the basic marketing fundamentals + how to make ads from scratch and much more
- Got my first very big client from the community for whom I worked as a Part-time Video editor
- Designed statics which actually converted and got results
- Now on the path to be a killer creative strategist by leveraging AI + buyer psychology
Did a rebrand from @ash_dznss - @ayush_creates
xitter.cf/ecomuniversity/status/…
DON'T JOIN ECOM UNIVERSITY🚨🚨
Unless...
1 - You want to change your life the way I did
2 - Get better at making ads and stack multiple skills
3 - Learn from the goats who actually scale ad accounts
4 - Meet killer and hungry people who are already killing it
5 - Grow as a person and become better every single day
P.S - Also a HUGE shoutout to Karlo for reaching out to me in the very beginning. That one message changed the whole trajectory for me. Crazy to see how far it's come... and this is still the beginning.
If you're chasing useless degrees instead of building real skills, you're in the wrong room.
This is where you want to be.
Goat stuff @karlocreates , @shauneng and @spencepawliw and obviously the whole team behind it🔥
Success is not complicated.
It just sucks.
➜ Doing the work daily.
➜ Showing up when no one is watching.
➜ Continuing when nothing seems to work.
Most people stop there.
But the ones who push past that win.
Everyone looks for the “secret” behind big brands.
But the truth is boring.
Brands at 8–9 figures don’t do anything “fancy.”
They are just faster.
➜ Fast at avoiding losing ads.
➜ Fast at identifying patterns.
➜ Fast at doubling down on what works.
Speed compounds results.
People with $10k/mo in 3 months as a goal always fail.
Not because the goal is bad.
Because the mindset is wrong.
Most people enter online business after watching some “get rich quick” guru.
So they expect everything fast.
So when it doesn’t happen in 3 or 6 months, they quit.
When I started, I didn’t think about $10k months.
I focused on daily action.
And I had one rule:
Whether it takes months or years, I keep showing up.
Ayush retweeted
Here are 7 things I check before finalizing any ad:
1. Is there proof or credibility?
2. Is the CTA simple and clear?
3. Does the hook stop the scroll?
4. Is the target audience obvious?
5. Does it feel native to the platform?
6. Does the product appear early enough?
7. Is the problem clear in the first seconds?
Most performance problems start here.
Here are 7 things I check before finalizing any ad:
1. Is there proof or credibility?
2. Is the CTA simple and clear?
3. Does the hook stop the scroll?
4. Is the target audience obvious?
5. Does it feel native to the platform?
6. Does the product appear early enough?
7. Is the problem clear in the first seconds?
Most performance problems start here.
Ayush retweeted
The #1 thing you need to become successful?
Get rid of laziness.
Most people I meet are ambitious.
➜ Big goals.
➜ Big plans.
➜ Big dreams.
But they don’t take action.
The one thing that changed everything for me was removing laziness from my routine.
Because no matter how skilled you are,
If you don’t work consistently, nothing changes.
The #1 thing you need to become successful?
Get rid of laziness.
Most people I meet are ambitious.
➜ Big goals.
➜ Big plans.
➜ Big dreams.
But they don’t take action.
The one thing that changed everything for me was removing laziness from my routine.
Because no matter how skilled you are,
If you don’t work consistently, nothing changes.
Ayush retweeted
One of the biggest mistakes that keeps brands stuck at the 7-figure level?
It’s not:
➜ Research
➜ Creative skills
➜ Or using clickbait hooks
It just comes down to not using winning ads.
Most brands at this stage don’t struggle with getting winning ads.
They have ads with:
➜ Winning hooks
➜ Winning frameworks
➜ Winning promises
But the problem is they don’t have enough winning ads to scale.
And most brands just focus on creating brand-new creatives.
Or trying to copy their competitors.
But the gold mine lies in your own winning ads.
Because if it worked once, it will work again.
So instead of trying to create brand-new creatives each time,
Analyze the winning ad and see why it worked:
➜ The hook
➜ The offer
➜ The promise
Analyze it frame by frame,
And then create similar ads.
That’s the key to creating winning ads from winning ads.
One of the biggest mistakes that keeps brands stuck at the 7-figure level?
It’s not:
➜ Research
➜ Creative skills
➜ Or using clickbait hooks
It just comes down to not using winning ads.
Most brands at this stage don’t struggle with getting winning ads.
They have ads with:
➜ Winning hooks
➜ Winning frameworks
➜ Winning promises
But the problem is they don’t have enough winning ads to scale.
And most brands just focus on creating brand-new creatives.
Or trying to copy their competitors.
But the gold mine lies in your own winning ads.
Because if it worked once, it will work again.
So instead of trying to create brand-new creatives each time,
Analyze the winning ad and see why it worked:
➜ The hook
➜ The offer
➜ The promise
Analyze it frame by frame,
And then create similar ads.
That’s the key to creating winning ads from winning ads.
Ayush retweeted
Life changes when you stop thinking,
"What if it fails?"
This mindset alone is responsible for the death of ideas before life has a chance to start.
Life changes when you stop thinking,
"What if it fails?"
This mindset alone is responsible for the death of ideas before life has a chance to start.
Ayush retweeted
Failing is the best thing that has happened to me.
➜ The losses.
➜ The bad months.
➜ The slow years.
They taught me far more than any of my wins.
Wins give confidence.
But losses give clarity.
➜ They show what’s broken.
➜ What needs fixing.
➜ What actually matters.
So don’t fear the setbacks.
They are the setups for future wins.
Failing is the best thing that has happened to me.
➜ The losses.
➜ The bad months.
➜ The slow years.
They taught me far more than any of my wins.
Wins give confidence.
But losses give clarity.
➜ They show what’s broken.
➜ What needs fixing.
➜ What actually matters.
So don’t fear the setbacks.
They are the setups for future wins.
Ayush retweeted
I’ve seen people who are incredibly skilled at their craft.
➜ Great ideas.
➜ Strong skills.
➜ Creative thinking.
And they still lose.
And it’s because of one thing.
Consistency.
They show up for a month, see that there is no massive result,
And then disappear.
Talent gives you the skills, but consistency is what gives you the results.
I’ve seen people who are incredibly skilled at their craft.
➜ Great ideas.
➜ Strong skills.
➜ Creative thinking.
And they still lose.
And it’s because of one thing.
Consistency.
They show up for a month, see that there is no massive result,
And then disappear.
Talent gives you the skills, but consistency is what gives you the results.
Ayush retweeted
Most people see a winning ad and think:
“Let’s recreate it.”
That’s the wrong move.
Here are 10 questions I ask when I find competitors’ winning ads:
1. What proof builds trust?
2. What tone is the ad using?
3. What action is being pushed?
4. What promise is being made?
5. What pain point is highlighted?
6. Who is this ad clearly targeting?
7. What emotion does it trigger first?
8. Why does the hook stop the scroll?
9. What psychological trigger is used?
10. What stage of awareness is this for?
Never copy-paste the same ad,
Instead analyze why it worked, and copy that framework.
Most people see a winning ad and think:
“Let’s recreate it.”
That’s the wrong move.
Here are 10 questions I ask when I find competitors’ winning ads:
1. What proof builds trust?
2. What tone is the ad using?
3. What action is being pushed?
4. What promise is being made?
5. What pain point is highlighted?
6. Who is this ad clearly targeting?
7. What emotion does it trigger first?
8. Why does the hook stop the scroll?
9. What psychological trigger is used?
10. What stage of awareness is this for?
Never copy-paste the same ad,
Instead analyze why it worked, and copy that framework.
Ayush retweeted
One life lesson I learned from making ads:
Iteration > perfection.
Most people try to build one perfect ad.
➜ Perfect hook.
➜ Perfect visuals.
➜ Perfect script.
But the best ads rarely start perfectly.
They get there through testing.
➜ Make 5 ads.
➜ See what works.
➜ Iterate the winner.
Life works the same way.
Instead of studying something for 6 months,
Just learn for a week.
Then start.
Doing and iterating will teach you faster than perfect preparation.