SaaS is changing. Martech is changing. @WebEngage turns 15 today. Are we ready for the future of Martech? Time will tell 👇 Thanks to thousands of customers and partners for believing 🙏 Happy AI-versary, WebEngage! avlesh.medium.com/happy-15th…

To all the brother-sister duos out there - wish you guys an inseparable everlasting bond 🥂

[Release Announcement] In a big news for e-tailers in the Middle East, @WebEngage announces a native app for GCC's leading e-commerce platform, @SallaApp. With this unlock, Salla merchants would be able to deliver great user engagement on their storefronts from day 0. With our AI capabilities built in into this native app, Salla stores using WebEngage will become instantly personalized for their customers - both on the storefront as well as in their communications. Dozens of Salla merchants have seen phenomenal early results! Here's everything you need to know 👉webengage.com/blog/webengage…

सितारों को आँखों में महफूज रखना, बड़ी देर तक रात ही रात होगी, मुसाफिर हैं हम भी, मुसाफिर हो तुम भी, किसी मोड़ पर फिर मुलाक़ात होगी.. Rest in peace, legend timesofindia.indiatimes.com/…

Of the many customer verticals we cater to at @WebEngage, Insurance has been one of my favourites. No, don't get me wrong, they don't pay well 🙃 I love the category because this segment of customers have provided us a lot of unique insights based on which we have built our data layer in the product over the years. We are privileged to count dozens of large insurers and insurance aggregation platforms like Acko, Reliance General Insurance, Tameeni Insurance, HDI Magma, PolicyBazaar, InsuranceMarket etc as customers and thanks to them, you now have our legendary composable data platform, CDPx, that has drawn a lot of inspiration from challenges faced by customers on their CRM execution in this category. Today, I am stoked to share with you the latest addition to our growing Insurance portfolio - welcome Mahindra Insurance Brokers Ltd to WebEngage! cxotoday.com/media-coverage/…

Three mothers in this frame - my mum, my mum's mum and my kiddos mum. I am what I am because I was raised by battle hardened women. Grateful and blessed. Thank you mamma. Wishing all mums happiness and health. We need a lot more of happier mums for a less bitter world.

"Ghar Waapsi" events (returning back to home) have been a hallmark of our unique culture code at @WebEngage. We have been blessed to get our best folks back into the fold for their second innings at WebEngage.. over 30+ such instances in the last 5 years alone. Meet Ajit. About 10 years ago he came aboard to help scale our content marketing and did a fabulous job then. Please join me in welcoming him back into WebEngage. He leads our product marketing charters now and I am super excited about what Ajit and his team are gonna unlock for the new, future ready, and category defining WebEngage..

Happiness summer edition 2026 is now 5'4" ☺️🚀

Solid year at WebEngage in FY25-26. After years of piling up losses and slow growth, we have finally turned things around true to our Spartan identity and demeanour. We are now an INR ~250 Crore ARR business - profitable and growing. But that's not the story. It took a lot of toil by the WE team and a very different me to turn things around. Two men shaped this journey unknowingly - @mrgirish (founder, Freshworks) and Hetarth (@WebEngage's very own). That's the story. Sharing it here for your weekend reading 👇 avlesh.medium.com/all-constr…

[Release Announcement] We are setting a new standard in the CDP/CEP/MarTech-verse on enterprise grade data access controls over your customers' data for personnel using @WebEngage. Stoked to introduce WebEngage Teams! Enterprises that use WebEngage across multiple geographies, or, have multiple lines of businesses, or, those who have different operating teams for each Brand have often asked us about separating their customer data in a manner that each of these operating teams ONLY "see" and "act" on customer data that is "relevant" to them. Today, we oblige! Teams is an Object Based Access Control (OBAC) implementation which brings in the definition of data boundaries that apply to all your team members using WebEngage. These boundaries are implicitly applied as "filters" across all sections of the WebEngage dashboard they use - analytics, segmentation, campaign management etc. This means they ONLY see what's relevant to them. Automagically! Here's everything you need to know about Teams - webengage.com/blog/teams-obj… We are bringing delight to 900+ enterprises across 5 continents everyday :-) .. If you need an honest, no-nonsense execution on your CDP and CEP stack, talk to me, I am sure we can help 🙏

Go, win! 🏆

Hundreds of engagers went back to school today! It was an honor to host Sivaraman Swaminathan for a fireside chat with the @WebEngage team today. The session was a masterclass on building a true service DNA in delivery teams and empathising with customers. My personal favourites were stories from his entrepreneurial journey on the quest to learn more about his customers' pain points - including random store walk-ins, examples like day in the life of customer and talking to a customer's customer as key to customer success, importance of understanding client’s business, leadership lessons etc - all driven by curiosity and not a business or a client need. Thank you, Swami for doing this 🙏

[Release Announcement] Introducing User Profile Deduplication in @WebEngage CDPx Our customers in healthcare, financial services and retail have long asked for this. We are finally very happy to oblige. With our Intelligent Deduplication, you can now merge duplicate User Profiles in our composable CDP to build that forever elusive Golden Record for your customers! Struggle no more with data discrepancies! Here's all you need to know about this feature - webengage.com/blog/merge-dup… Also, to all those who are celebrating - Happy Holi!

I know you are busy with VC firm gossip today, but these two developments are way more important.. 1. The original East India Company was shut after the 1857 mutiny. The assets, title etc of the defunct co was bought by an Indian in 2005. The man infused money, set shop in Mayfair, ran it for 20 yrs .. and filed for bankruptcy this week. 350 years of slavery avenged 🤘 2. My 170 rupee cigarette pack is now costs me 240. Some new 40% gst slab apparently. I'd request our dear FM to attribute the next phase of GDP growth to smoking and drinking sinners in her next budget speech 😵‍💫 That's it. You can get back to your VC gossigp.

Dear Indian startup founder - you've got it all wrong! Lemme tell you something you should have been told when you were starting up.. ALL REAL BUSINESSES ARE LALA BUSINESS Your VC friends, startup mentors & tech bros have done you a disservice. Leave the la-la land, be a lala!

Metro Brands has embraced digital unlike any other traditional retail brand in India. And, at WebEngage we are proud to be the CDP led transformation partner in their journey! 900 global enterprise customers across 5 continents. No noise. No nonsense. Honest product+people and a relentless pursuit to deliver an amazing global software product company from India. One customer at a time.. Happy 2026. bwretailworld.com/companies/…

[Hiring Alert] We are hiring in our content marketing team at WebEngage. If you have written content for a B2B software product company before, this is just the opportunity you were looking for. Any PMM experience will help you jump the queue. Preferred location: Mumbai If you are keen on exploring, please DM @Mili_Ashwin or me. If you know of someone who fits the bill, tag them in comments. We will get you the latest iPad for every successful referral. Please share in your network 🙏 @WebEngage

No amount of Paul Graham essays or Musk podcasts can fix India's productivity problem. Countrymen, I give you the ultimate national anthem that we need. Government offices, private institutions, factories, companies and board rooms should play this every morning.