Because life's too short to waste on running *mediocre* product-engineering teams.

Rome, Italy
Joined November 2009
Aviv Ben-Yosef 🥐 retweeted
BREAKING: Brave UNRWA teacher in Gaza speaks out against the culture of death being cultivated in the schools. Teachers around her are “aggressively pushing” ideologies of killing and violence onto their students. (Source: @JusoorNews) Will @UNLazzarini be held to account?
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Morning 🥐 thoughts: Trying doesn't cost anything! A story about a free tie 👔 and how we all need to ask for things more often.
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“It’s a remarkable restaurant, terrific service!” “What’s so special?” “I ordered dinner… and got exactly what I asked for!” Seems like the most lukewarm recommendation, right? Why are you allowing yourself the same yardstick for your tech org? avivbenyosef.com/shipping-th…
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Morning 🥐 thoughts: Stuck on repeat. If you've been "tackling" the same issue for months now and haven't made enough progress, are you really tackling it?
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The issue with trying to "fill" your engineers' time is that we're in denial of reality. We're trying to sprint a marathon. If you want to see your team more motivated, with more urgency, try this counterintuitive move.
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Morning 🥐 thoughts: FIRE your VP Eng? Right now, we need *more* tech leadership surface area with the company's business side, not less!
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In an age when it's easier than ever to get stuck in an echo chamber, you have to maintain an external perspective and cultivate chutzpah.
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Morning 🥐 thoughts: Embrace Seasonality! You cannot keep sprinting forever or expect things to never change.
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Aviv Ben-Yosef 🥐 retweeted
It’s all fun and games until globalizing the intifada hits your part of the globe
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Palestinianism destroys. Zionism builds. Choose.
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Aviv Ben-Yosef 🥐 retweeted
6 Bloodiest Conflicts Since 2000.
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Morning 🥐 thoughts: Death of Tech Debt! Now that migrations have gone from years and months to weeks, what are we complaining about?
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Does it feel like your team is experimenting nonstop and working hard, yet you’re not really moving faster? Is the board scrutinizing your AI costs ballooning like my expenses when I enter an Italian menswear store?
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Startups with 30+ engineers easily waste more >$1m/year on neglecting how their engineers operate. Isn’t it ridiculous to put all this focus on the AI agents? The real difference lies in helping your people. AI only multiplies whatever you already have. avivbenyosef.com/the-ai-bill…
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Morning 🥐 thoughts: Feel like your engineers "have no urgency"? They "should work harder"?
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Whenever the CEO starts going around the CTO, there's a trust issue for us to debug. This relationship is too crucial to allow it to deteriorate like that. This video is about fixing the CEO-CTO trust.
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