Check your inbox. My newsletter today spotlights the heartbreaking common phenomenon: TMAI #305: Scapegoating Analysts - P1 I've shared 39 strategies in three clusters (metrics, methodology, attack analyst) that you need to learn to recognize. Premium: zqi.me/signuptmai

Your weekly reminder: Attribution is NOT Incrementality: zqi.me/manotmi #thinksmart #thinkdifferent #proveyouareworthit

It is extraordinarily difficult to collect data, process it, report it, analyze it and find insights. It is a near-death experience for an Analyst. And yet, the end of that journey is just step one. I don't want data. I want change delivered to the business. #ourteamhatesme

I know you live to reduce data puking. I know, I know. Your challenge: How to separate gold from mud? In my latest newsletter, I share exactly how to do that, with examples... "TMAI #301: Four Attributes of Every Great Metric." Premium: zqi.me/signuptmai #nodatapukes

“Intellectual bravery is a willingness to disagree, dissent, or challenge status quo in a setting of social risk in which you could be embarrassed, marginalized, or punished in some way. When intellectual bravery disappears, organizations develop patterns of willful blindness."

I actively encourage people not to chase the Manager title/responsibility. Few are cut out for it. But. If you do want to be a great manager, let me contribute... Check your inbox: "TMAI #300: Advice for New Managers (...and Old Ones, too)." Premium: zqi.me/signuptmai

Every analyst believes in the mantra "Give me insights or give me nothing!" I'm saying: Stop providing insights. All you are doing is telling leadership: "Water is wet." Switch to providing "out-of-sights!" Change the game. My new post on Occam's Razor: zqi.me/outofsights

Life, in Marketing Analytics Land, is not perfect. The obvious questions have non-obvious answers. So... TMAI #299: 😈 Trick Question: Accuracy or Precision? Reflect carefully. Then check your inbox for my latest wisdom-stuffed newsletter. Premium: zqi.me/signuptmai

Ready to help shape the present and future of Marketing Analytics? Please come work with me! Our team is hiring Marketing Analysts in SF area and NY: careers.google.com/jobs/resu… Multichannel analytics, sophisticated brand measurement, advanced performance (DR) analytics, and more!

It can feel frustrating to see company leaders/employees rack up career wins via political game playing, people manipulation, and reality distortion. Do not despair. Do not even judge. Follow the path that'll make you look at yourself in the mirror, and feel proud of yourself.

My ratings for all 70 #superbowl #ads are in this thread: t.ly/2RI7 Scale: 1=0. 4=Meh. 10=PROFITS! Criteria: If you run the ad for 6 weeks at 150 GRPs/wk, you'll get 3+ points of brand lift. Not Criteria: The ad was "cool," aimed at pleasing company leaders.

Common Problem: Every analytics tool/methodology you use gives you a different answer. FOR THE SAME METRIC! Frustrating. A five stage solution, with precise recommendations, is in your inbox: "TMAI #296: The Hierarchy of (Analytics) Reality." Premium: zqi.me/signuptmai

Sounds crazy but, experimentation's impact can outshine anything you can deliver via digital analytics. Yes! My latest blog post outlines the full spectrum of possibilities & how to succeed: Robust Experimentation and Testing [+ Reasons for Failure!] t.ly/yaG5

Made this for a friend... #embracetheimposter

The Secret to Content Marketing Success... + Five more Venn diagrams to solve complex digital challenges... t.ly/lWPT

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