Your brand isn't just for winning clients; it's a recruitment tool. Skilled talent will check your website and social feeds to see if you look like a company they want to join. Invest in your brand to attract the team you need to grow.

We love the projects JR Hoe brings us! Check out our latest magazine ad design for their Evergrate division. We focused on clean lines, bold typography, and a mobile-friendly layout that pops in both print and digital editions. What do you think of the final result?

Industrial trade ads often look stuck in the 90s. But in 2026, print must be mobile-friendly for digital editions. Avoid the "wall of text": 🔹 Use the "Squint Test" for headlines 🔹 Ditch fine print for bold imagery 🔹 Use high contrast so it pops on backlit screens

Taking it back to that time we helped Forevermark Cabinetry open the door to a fresh new look. We had a blast organizing their massive product range into sleek brochures and lookbooks.

Understanding the difference between branding and marketing is the secret to growth. When your branding is solid, your marketing dollars don’t have to work as hard to prove your value. Which one has your team been leaning into more lately?

We finished a new vehicle wrap design for the team at Forst Construction. The challenge: a unified look for two businesses, simultaneously. The goal: clean, mobile branding that shows the value of a builder who maintains what they create. What do you think?

Spring is winding down, but fall trade show season is closer than you think. Waiting until August means fighting rush fees & shipping logs. Now is the time to: • Refresh booth designs • Modernize print collateral • Unify your brand story Is your fall strategy ready to ship?

We helped Combined Metals & its subsidiaries unite under one cohesive brand by designing fresh logos, a brand guide, & new marketing materials. We even helped with relaunch messaging. What do you think of the transformation?

Big news at @aviatecreative! Please help us welcome our new Client Services Manager, Amanda Glass, to the team. Amanda is a pro at turning "ideas into action." We’re excited to have her expertise on board as we continue to help brands take flight. Welcome to the team, Amanda!

Industrial buyers now use AI agents to find specs. If your data is trapped in flat images or messy text, you're invisible to the prompt. To win: • Use Schema Markup to "tag" specs for AI. • Clean UX/UI for faster crawlability. Is your site AI-ready?

What do you think of the new booth design we created for Trash Racks? We focused on bold field imagery and clear technical specs to help them stand out on the trade show floor. High impact, high quality, and 100% made in the USA.

Industrial buyers are "PDF-fatigued." 2/3 now prefer interactive hubs over 20MB downloads. They want searchable specs and modular content, not a digital filing cabinet. Are you still seeing conversions on gated PDFs, or have you switched to on-page interactive content?

Showing off a before-and-after from our work with DGS Retail, now Agility Retail Group. Transformations like this are always exciting. We helped with new branding including positioning, naming, logo design, website, brand announcement, branding guide, and PowerPoint Deck.

Here are my 3 big takeaways from the Industrial Marketing Summit: • Authenticity over polish: Why Reddit is huge for B2B • Outcomes over activity: Ditch vanity metrics for ROI • Connection over content: AI makes human networking more vital

Keen’s brand refresh goes beyond the logo. Every piece of communication now reflects the same strength and intention. Their updated brochure brings the new identity to life with a unified, durable, unmistakably Keen look.

Many teams jump on trends, but “because everyone else is doing it” isn’t a strategy. Trend-chasing rarely aligns with your goals or audience. Start with the basics: clear brand identity, a website that explains your value, and consistent messaging. Intention > imitation.

A fresh identity for a brand built on durability, reliability, and performance. Our goal was to create a logo that is instantly recognizable. The final mark features a bold K with a clean line and subtle sparks, a nod to the welding arc. What do you think about Keen’s new look?

I’m counting down to IMS, who’s going? If you’ll be at the Industrial Marketing Summit, let’s plan to meet up. I’m excited for this year’s theme, “Clear Strategy for Complicated Marketing,” and looking forward to connecting with others.

Think your brand is “fine”? A few quick checks: Is your messaging confusing buyers? Are your materials inconsistent? Is hiring getting harder? Have you outgrown your original identity? Buyers judge fast and your branding shapes credibility before you ever speak.