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🔥 New product
I’m building rankd - an app store optimization tool for builders who hate doing aso
The easiest way to:
✅ Track keywords you’re ranking for
✅ Find high potential keywords
✅ Know what to fix (and how)
Waitlist below
First sale in the first week 🥹
Trying a bunch of things with this one to improve top of funnel
Locked in for Q4!
Grief is already so painful
Funeral homes shouldn’t have to be buried in admin while helping families through it
Really curious to see where this goes, rooting for you kate!
🤝 Paid partnership
Introducing my building an AI-native funeral company in public series.
Our generation does everything online and we care about experiences. But the one experience we’re all going to have? Still feels like a 100 years out of date.
Cringe.
The US has over 15,000 funeral homes. About 80% are family owned. Rising costs, staffing shortages, retiring owners. The people running these businesses are BURIED in admin while serving people in the toughest moments in our lives.
So where the hell does AI come in?
• Give owners one place to manage cases, staff, suppliers, and payments
• Help small teams serve more families by automating routine work
• Reach new customers through digital marketing and online booking
• Let families customize, plan and pay for a funeral online
• Expand the offering with pre-need plans, customized ceremonies and aftercare
Big-company infrastructure for small funeral homes.
Can we pull it off? The end goal: a personalized goodbye without the luxury price tag all over US.
Let's see!
This app has been in review for weeks 😮💨
The latest rejection was for something I didn’t think was a real bug
Tip: instead of replying and resubmitting, reply to the rejection with your troubleshooting steps + video
So you continue the conversation before starting the entire review again
Going viral is 99% skill, 1% luck 🤓
The secret is out 😅
Introducing The Attention Playbook: everything you need to grow on X as a founder.
Pre-sale is now live, price goes up every 50 sales.
theattentionplaybook.com
Avery retweeted
Launch video for Shipaton! 🚀
All made using music from Muso
Record your life's moments; a break up 🥲, a celebration, a milestone, and share it with those close to you (or keep it to yourself like a personal journal)
Don't text your ex, turn it into a song
Introducing muso - our #shipaton app
Turn life's moments into a soundtrack; birthdays, anniversaries, personal milestones and anything worth commemorating
Create a song and send it to someone 🫶🏻
I want ai to steal my boring work
But not just blindly automate steps
Show it how I work, let it understand the context
Then have it build the workflow, learn edge cases and improve over time
This is the kind of automation i’d use
🤝 Paid partnership
EXCITED TO LAUNCH: Akai (akai.run)
Deel added >$140M ARR in 90 days without increasing headcount by automating~600 Full Time Employees' equivalent in work with Akai.
Akai was an internal tool to automate our painfully repetitive operations in Finance, HR, Accounts Payable, and Compliance, etc. We never intended to make this a product.
But we watched revenue per employee grow from $130K to $215K
We built >8k agents that do the work of ~600 employees
It had such a dramatic impact on our business that today we are launching it for everyone.
How it works: Say you're automating payment reconciliation:
1. Record your screen while manually matching a messy transaction and Akai will capture your screen, voice, server requests
2. Akai will see that you pulled unformatted wire transfer info from an archaic bank portal, put it in some excel sheet, checked NetSuite invoices, payment history, and put a ticket on Zendesk
3. Akai reads between the lines and build a workflow + steps + conditional guardrails. It learns tacit edge cases, like resolving malformed invoice references without you writing a single regex
4. Simply connect NetSuite, your ledger, Zendesk, PSPs, and even legacy bank portals with zero API access
5. Run the workflow and tell it what to adjust in plain English: "strip slashes on wire memos and auto-apply partial payments." It adapts instantly
6. Once it works for you, add 100s of colleagues. Your entire payment ops team forks and extends the workflow for new PSPs, secondary ledgers, or regional settlement rules
7. We automated 85% of our payment reconciliation end to end, eliminating 500+ hours of soul-crushing manual grunt work every single week.
Claude Code/Codex can't do this in multiplayer mode. Every person rebuilds the same skill from scratch in their own way.
Deel built Akai to:
1. Understand backend operations edge cases (it had to work for our 7000 person team first)
2. Collaborative across 1000s of employees
3. Self-Learning from millions of runs
4. Optimises cost and gets cheaper every run
We're so confident that we're announcing an Automation Guarantee:
If our engineers can't automate a thousand of hours of work in your first 30 days, you get a full refund.
Book a demo: akai.run if you're an exec at a company with hundreds of employees
Last two weeks of #shipaton 🙌🏼
Added a gift unwrapping interaction to muso
So your gift can feel even more special
Avery retweeted
We redesigned our home screen
2.5 weeks to the end of shipaton
Can we make something happen? I guess we’ll find out 🤔
Are you team A or B?
The biggest change I made recently was paying for a coworking space
Previously I’d bounce around cafes, workspaces or work from home
But it was seriously hurting my productivity; i’d spend time finding a place to work, commuting etc
Now it’s part of my routine and I can get to work fast
I also met some really cool folks who aren’t in tech and it’s fun to talk to people outside the bubble
If you’re finding it hard to focus at home I recommend trying a coworking space
One of the best choices I’ve made :)
💸💸💸
Apple’s first Folding iPhone launches tomorrow.
Readers added context they thought people might want to know
The video is a fan concept by the poster (watermarked as such) showing a visible crease, not real Apple product or imagery. Apple's first foldable iPhone remains unannounced and is expected only to be revealed at a Sept 9 event, with no launch or availability tomorrow.
apple.com/apple-events/
macrumors.com/roundup/iphone…
idevice.com/phones/iphone-…
cultofmac.com/news/folding-i…
One year ago today
I got my first claude code subscription and started building in public
A year later it’s completely changed my life - and I’m soo close to the goal I set for myself
Crazy how much can change in a year 🥹
You might've heard of icon.com - the $12M domain
Their story is insane:
> launched as an ai ad maker, completely failed
> pivoted to the complete opposite: real human ads
As a bootstrapped founder, I'll never buy a domain like that
But sometimes the willingness to do crazy things, fail in public and try again can be the best marketing strategy
The companies you remember are often the ones that took big swings
🤝 Paid partnership
3 months ago, I sold my 1st company, Skio, for $105M cash.
Now my 2nd company, Icon, just raised $30M to launch something the world has never seen.
For $1000, we make 6 human creator ads (no AI, 100% real).
We find creators, ship products, write scripts, & edit videos.
It's risk-free:
- Full refund if you don't love your ads.
- You don't pay until you review 6 scripts.
- Unlimited human revisions.
Today, Icon introduces the world's first Agency.
We're not building a normal agency:
- We bought a $12M domain.
- We're backed by Founders Fund and OpenAI + Google DeepMind leaders.
It’s impossible to hire a creative team like ours for even $30K/mo:
- Creative Directors who've worked with $100M brands (IM8, Obvi, Ridge). They update our format library daily based on winning ads (street interviews, skits, & 20+ more).
- 12+ scriptwriters with $80M in Meta adspend.
- 200+ in-house editors who've edited 100K ads.
One more thing...
We're giving away our internal Google Drive with 1000 winning ads that have driven $100M+ in revenue.
You can make $100K copying these ads if you know what you're doing.
Want the Google Drive?
1. Retweet this post.
2. Comment "icon".
3. DM me this post’s link & I'll DM you back with the Google Drive.
[Bonus] Get 3 free human creator ads if you do the above and we end up working together.
















