The cat's out of the bag: IG/FB is rolling out its TikTok Shop clone. Yesterday @mosseri announced it, albeit a bit premature since Meta doesn't even have documentation on how to activate or nuances of the program. Here's what we do know👇 - Creators can add up to 30 products in one Reel - Checkout will NOT be on IG/FB (links will lead to brand's own checkout... aka not like TTS) --- this will make tracking/attribution imperfect but will benefit brands (not creators) - Aff links supported as long as the URL points to a product in a catalog - Brands will be able to scale organic affiliate-tagged content via IG boost or Ads manager at some point this month - Creators will be able to find new affiliate opportunities with Amazon & Shopee directly in IG with additional tools and features coming soon. What we do not know: - if brands can create evergreen "open collabs" directly in Meta like TTS - if Meta will act as middle man for commission payments in any capacity or if it's just enabling affiliate transactions This is a MASSIVE opportunity for brands... especially those who have a headstart on TikTok Shop... very easy to activate your TTS affiliates as IG affiliates to now scale your ".com" growth. Huge win for Meta & Shopify. This will enable significant ad spend & revenue scale. 👀 STAY TUNED FOR MORE UPDATES FROM ME ON THIS Marketing is simply a game of systems. Very fortunate we've been building & optimizing this exact system for the past 4 years through TikTok Shop. If you're a brand that sees the value of investing in your own affiliate/creator community, reach out.

Big news: @avenuez_network just hit Shopify Platinum Partner status. The highest tier attainable. And one of only 5 agencies in the US to hold it with true full-funnel capability under one roof: paid media, design & dev, CRO, and lifecycle marketing. This is what happens when the right team executes at the highest level, day in and day out. Grateful for every client who's trusted us with their growth. You make this possible.

Not enough noise being made about what this Shopify <> ChatGPT Shopping launch means for brands. This is game-changing bc historically, when ChatGPT mentioned brands, it RARELY (<5% of the time) linked back to the brand's website. Aka it was unattributable. Now? ChatGPT embeds the shoppable tile with link direct to the brand's website/PDP nearly every time and is purchasable directly within the ChatGPT app. Aka now it IS attributable. Here's what I'm noticing so far: - Mobile sessions: ChatGPT referral opens up in-app browser; but no UTM referral params present... so sessions will get registered but may not be attributed to ChatGPT (still potentially a blind spot for brands but I imagine ChatGPT will update this to take credit for its referrals...for now its prob bucketed under "direct traffic") - Desktop sessions: ChatGPT referral links to brand's site opens up new tab in browser to complete purchase (UTM referral params are PRESENT) and will be attributed to ChatGPT Now that users can click and immediately purchase from ChatGPT without having to copy and paste brand names in Google to find their website, ChatGPT is one step closer to being an attributable performance channel. Google Spend (Brand & Non-Brand) is now THREATENED! AEO is now more important than ever for ecom brands. DON'T SLEEP!