If your organisation wants a competitive advantage by utilising analytics and AI, investing in operations is a necessity. Read more about Top 5 key frameworks for an accelerated operationalisation of algorithms here: bit.ly/3gccEuA #MachineLearning #XOps #DataScience

Did you miss our first monthly Avaus Expert Talks event? Don’t worry! The video and Gartner report of the month are now downloadable here: avaus.com/avaus-expert-talks… #AET21 #datadriven #b2bsales #digitalsales #intelligentgrowth #salestransformation

This year Avaus Expert Talks goes monthly: A new online event & complimentary Gartner report on improving marketing efficiency by utilising data and automation every month! 🔥 Subscribe to get all event invites and access to free Gartner reports: avaus.com/avaus-expert-talks…

Let’s start the year with some exciting news. Our most popular event Avaus Expert Talks goes monthly!! 💥 First out is a discussion between ProSales and Avaus on how to take your B2B sales to the next level in 2021. Register here: avaus.com/avaus-expert-talks…

Should you plunge straight into a big machine learning project or conduct experiments to prove the business case first? We guide you through the thorny considerations in todays ever-evolving technical landscape of AI: bit.ly/3abZ4US #datascience #datadrivenmarketing #AI

Amazon's secretive launch took the Swedes with such a surprise that Kauppalehti got a scoop before the Swedish media. Is the opening going to be a dud after all? bit.ly/3gD9a2z

If you’re a CMO in a B2B company, the first question you should ask yourself is; do you have a strategy to become more data-driven or do you just want it to happen magically? Read more here: avaus.com/blog/the-data-driv…

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Does it feel like your agencies speak different languages and operate on different frequencies? Check out our principles for a leaner, more efficient way of working called the “Cross-Agency Collaboration Model” here: bit.ly/3kZD8il #lean #collaboration #marketing

Uhuh. theverge.com/2020/10/20/2152…

That's a wrap! A big thanks to our amazing speakers and our audience both on-site and on the live stream. Stay tuned for the recordings of the presentations. #AET20 @avaus

Scott Brinker's advice for CMO's/CDO's on how to navigate in the changing martech landscape: 1. Develop the skills for your organization to adapt quickly 2. Choose your battles, which changes will have the most impact on your customers or strategy? #AET20 @chiefmartec @avaus

"The age of the augmented marketer" That is how Scott Brinker describes the decade ahead, when presenting five major trends in marketing technology that will shape marketing strategy and operations over the next 10 years. #AET20 #martech @avaus @chiefmartec

"We believe you should use this moment as a catalyst to dramatically expand your use of virtual and digital selling" Jerker Olofsson from @AtlasCopcoGroup talking about the topic of how to digitalize a global B2B salesforce. #AET20 @avaus

Aarno Hakokari told us the story of If Insurance's journey towards having an actionable marketing data set. It’s clear that it is a comprehensible journey for which they scrapped their legacy data platforms and built everything in Google Cloud from scratch. #AET20 @avaus

"More data makes you more successful." Per Öberg from @Google states that marketing data is only the top of the iceberg, and should be complemented with data from across the organization. Only then we can use data for prediction, not only visualization. #AET20 @avaus

Marcus Risberg CEO at TallinkSilja Sweden gave us his insights of the COVID-19 pandemic and how they have handled it at his organization. They have had to re-think their day-to-day operations by starting operations in new ports and destinations, such as Visby in Gotland #AET20

Next up: "Fireside chat: Managing a business through the covid-19 turmoil" with @emmastorbacka and Marcus Risberg, CEO at TallinkSilja Sweden You can still join us at: hopin.to/events/avaus-expert… #AET20 @avaus @TallinkSiljaSE

"Everything starts with understanding the customer needs" @kati_sulin giving good advice on how to increase your automation level across omnichannel customer journeys. #AET20 @DNA_Business @avaus

“You should activate your data rather than use it”. Sofie Perslow, Head of Tech & Analytics at Aller Media talking about Aller’s journey to becoming a data driven media powerhouse. #AET20 @Allermediase @avaus