The #1 reference for building authority sites online. Run by @markwebster1 and @gaelbreton

Joined February 2014
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Businesses still pay thousands for websites, and a lot of what they get is AI slop. Mark thinks that's one of the best openings right now.
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Gael explains why he uses free Cloudflare hosting for static websites, and why that differs from paying for WordPress hosting.
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Google Calendar availability, Stripe checkout, emails to both sides. Gael's AI built the booking system from scratch, styled to match the site.
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Traffic going up doesn't mean you're making money. Gael's advice: find the traffic that converts and drop the rest.
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Gael's done with WordPress. He clicks an element on his site, tells Claude Code "make it bigger," and that's the edit.
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A free skill that flags AI slop on your pages so your agent fixes it. To install it, just give your agent the URL.
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An agency would charge $3K to $5K for this site. Gael built it in Claude Code for nothing beyond his subscription, in under an hour of his own time.
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Same prompts in Claude and GPT. The Claude site came out nicer. Gael's pick for web design right now: Opus 5.5.
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I asked Kermit to set up our company plugin marketplace. About 40 minutes later, it tagged the team to say it was ready.
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Review the local site, check staging, approve the update. Gael describes letting the agent handle GitHub and Cloudflare.
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Nested boxes. Eyebrows everywhere. Mark and Gael talk about stripping the familiar AI look out of a website.
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Mark's AI remembered a contract discussion, reviewed the reply and brought him the remaining issues before he asked.
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I don't own a Windows PC. My AI coordinated a plugin fix and tested it on a rented one.
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Mark and Gael discuss OpenAI's watermarking announcement and what location-based rules could mean for content creators.
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That $11,726 Claude chart uses API-equivalent value. Gael explains why different token prices and tokens per task complicate the comparison.
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A better benchmark score doesn't tell you whether an AI app fits your work. Mark and Gael explain what's keeping them in the app they use.
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Gael shows Codex's system-wide dictation shortcut. One more separate software subscription he's reconsidering.
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Mark's AI caught a payroll typo before the payments went out. The boring admin jobs are where this starts to feel useful.
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I had Codex allowance left before a reset. I told my Dot to go find useful work and prepare it for me to review.
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A hotel leaked my personal information. Now my AI is handling the back-and-forth with them.
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