Template creators are rage-quitting Framer because Marketplace 3.0 tanked their sales. Posting tearful goodbyes on X. Blaming the algorithm. Calling it quits. But here's the kicker: they're leaving their templates up to keep collecting affiliate checks. So you're not really quitting, are you? Look, I get it. Sales dropped 70-80% overnight. That hurts. But let's be real about what happened here. These creators never built distribution. They rented it from Framer. Marketplace 2.0 gave them free traffic. They made good templates. Some pulled multiple six figures. Amazing! But the second the free tap turned off? Panic. I was there in 2021-2022. Early beta. Built templates. Made multiple six figures doing it. The difference? I built a personal brand. A newsletter. Grew my following. Every launch hit my own list of thousands, not just the marketplace feed. Marketplace sales were always a bonus. Never the foundation. That's why when I started Trueform, I knew exactly how to play the game. Same tactics. Different business. Built it to over a million. Because I understood distribution from day one. Now here's what's funny. Marketplace 3.0 + Framer Skills + AI is about to unlock a whole new category of templates. The opportunity is bigger than ever. But everyone's leaving right when it's getting hard and interesting. AI can help anyone build anything now. Tools are democratized. What you can't build overnight? Real distribution. That's always been the difference between renting an audience and owning one. So if you're building in the Framer ecosystem: build your own channels. Your newsletter. Your following. Your voice. Because platforms change. Algorithms shift. Marketplaces evolve. But distribution you own? That's yours forever.