Wrapped up day two out of three, of taking over @Dreamforce, one coffee at a time. ~1,500 cups of Tana coffee served, and the real challenge hasn’t been getting people to scan our QR codes, it’s been keeping up with the caffeine demand. Turns out, people would rather we buy them coffee than Facebook Ads ☕️😅 Couldn’t be prouder of the team’s scrappiness. You don’t need a $100k marketing budget to make a mark, just creativity and hustle. Or hygge. I’ll share the final numbers soon, along with a few lessons on why doing things that don’t scale can be exactly what scales your impact. Hugh shout-out to @bragebang @aurorakb @theo2000, and the x-banned Hermanator.

Last week, a student told me that using @tana_inc in school is cheating. She records every lecture, transcribes it into Tana, and then she chats with her notes. She even asks Tana which questions were most likely to show up on the exam, since Tana's model is now connected to the web. That’s not cheating. It’s just an unfair advantage. 68% of students admit to cutting corners or “cheating the system” at some point. And here’s the kicker: the ones who learn how to leverage the right shortcuts are often the ones who succeed later in life. That’s why Tana feels unfair. It’s not another “note-taking app.” It’s your thinking partner. It organizes your chaos, remembers the details you forget, and connects the dots faster than you can. The result? Studying, writing, and organizing in Tana feels like discovering a cheat code. Only this time, it’s not cheating. It’s playing smarter. If you’re a student juggling exams, side projects, and a million open tabs: Tana is your competitive advantage. Right now, you get Tana at a 50 % discount if you shoot an email to [email protected]. @ a student you think wants an unfair advantage, and I'll send one of you a Tana Cap and some great karma.

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