Directed this one.
It was great to see the FACEIT team again a few weeks ago, along with a few new faces.
Means a lot seeing this kind of response to the branding work!
Proud of how this one came together. I had a lot of fun art directing + building the cathedral key visual.
ESL has created the most iconic event branding in esports. And it’s not even close.
When you look at how @ESLCS has built the "Cathedral of Counter-Strike" branding around #IEM Cologne over the years, it becomes pretty obvious that most other tournament organizers are missing a big opportunity.
A lot of events have reached a high production level these days. Whether they’re in New York, Shanghai or Berlin. But almost all of them still feel pretty interchangeable.
IEM Cologne doesn’t.
The moment someone says "Cathedral of Counter-Strike", you immediately know which event they’re talking about. The branding has become part of the tournament itself.
This year, ESL is doubling down on that identity.
▪️ A 12-minute cinematic teaser that raises the bar for esports video production.
▪️ A significantly upgraded Stage 1 venue.
▪️ And a clear focus on making Cologne feel different from every other event on the calendar.
Can’t wait to see the Cathedral come to life once the LANXESS arena fills up for the playoffs. And I’m even more curious what else ESL will do over the next few weeks to keep strengthening that unique event identity.
Photo: Adela Sznajder, ESL FACEIT Group
Had the pleasure of creating the cathedral environment KV for IEM Cologne this year.
Great to see it brought to life in this banger.
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Introducing FACEIT Rating, a new metric measuring your real impact in every match.
Available to all players when Season 8 launches on April 22.
As promised, here's the BTS for our latest piece with ESL. Very excited to reveal my new production studio, BORDERLESS, with this breakdown.
Can't wait to show you more of what we've been up to <3
