Atomic Number 8 (@atomicno8) header
Atomic Number 8 (@atomicno8) profile picture

Creative strategies for launching & growing beloved brands.

Brooklyn, New York
Joined November 2021
Photo by Atomic Number 8 (@atomicno8)Photo by Atomic Number 8 (@atomicno8)Photo by Atomic Number 8 (@atomicno8)Photo by Atomic Number 8 (@atomicno8)Photo by Atomic Number 8 (@atomicno8)
Brands today vs. brands tomorrow
8
309
My studio @atomicno8 is currently looking for 2 more brand partners, designers, devs and strategists to experiment with us on anything from concept ideation to campaign creation. DMs are open 💫
1
1
2
235
What if instead of letting gen AI unleash the next wave of blands we used it to capture and amplify the intangible essence of a brand—the culture, the vibes, the soul, the things that make us feel like we belong forbes.com/sites/forbesagenc…
2
4
312
Went to @Cannes_Lions, learned some things, wrote them down👇
2
117
Pretty soon brands will have not one but multiple wordmarks/logomarks, manipulated to be representative of values/vibes, used for different occasions, sometimes all at once - more generative, more fluid, more inclusive. It's already happening.
2
1
9
420
Nothing more cathartic than posting 6 month old case studies
76
Atomic Number 8 retweeted
brand studios creating software for their use-cases and others. idk if this is the next wave but def one ive been creating for. things that create create for things that create.
2
1
11
1,680
is there an ai tool for making sizzle reels yet?
388
We’re in the era of brands as memes, memes as brands magic.mirror.xyz/8ldqFemX4sH…
1
1
92
This isn't even a spicy take it's just the truth.
Why are so many emerging tech (web3, blockchain, AI, etc) brands afraid to use humans in their visuals? People are likelier to adopt if they can see themselves using the product. Just look at @Apple ads over the years; even @NotionHQ & @airtable use humans in illustrations
Over the next few years, the web3, crypto and emerging tech companies that invest in brand will be the ones to win over the most users and successfully scale mirror.xyz/alexalombardo.eth…
1
Great to see @marieclaire covering web3 and honored one of my spicy takes made the cut - thank you @megdematteo!
Atomic Number 8 retweeted
Heading into the long weekend reflecting on NFT NYC. For me, it was filled with true connection, thoughtful insights, real camaraderie, and the beginning of exciting collaborative efforts. Still processing & plan to write more, but for now, here are some highlights, a🧵👇
1
2
1
10
Watching the culmination of DAY 2 of our PLAYHOUSE @ NFT NYC production come to life right now with @meet_playground 🤌 shoutout to the @herhouse_io women in the audience 👯‍♀️🎉
1
1
6
The DAO model is a breeding ground for ideas. We’ll see more corporates exploring DAOs as a spinoff or arm of existing structure. We’ll also see a lot of them taking on partnerships with already established DAOs. -⁦@alexa_lombardo⁩ ⁦⁦@atomicno8⁩ @DAO_NYC_XYZ⁩
3
14
New work for our friends @meet_playground & @herhouse_io
This quoted post is unavailable.
In search of brutalist web devs who accept crypto payments - here's the brief: brutalistwebsites.com/
Amazing when life, work and personal passions come together in harmony. We’re so excited to celebrate the launch of @nancybursonart’s first NFT collection, dropping this Earth Day, 4/22! 🌏✨
This week my first NFT launches. While it’s a new medium for me, I’ve been interested in the interaction of art and science since the inception of my career as an artist. Here’s a bit more of my backstory – and my first thread 🧵👇
Come work with us if you want this to not be you
Every web3 product's website ever.
1
2
Can’t wait for all the web3 projects we’re working on to come out of stealth mode but in the meantime here comes a barrage of web2 work
1
1
2
Here we’ll share our work from time to time but we’ll also share sarcasm, wit, puns, foibles and everything in between
1
Questions? DM’s are always open and we’re insomniacs so hit us up anytime💥