Advisor to senior product leaders and founders // interim CPO. Tweets about product, strategy, and leadership. Author of The Strategy Cycle.
Product strategy book 👉
Joined July 2008
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Building has never been easier. But deciding what to build—and how your product will win—has never mattered more.
I wanted one book I could hand a founder or product leader: “Here’s how to actually DO strategy.”
It didn’t exist. So... I wrote it.
The Strategy Cycle is out now.
Get it here 👉 geni.us/strategycycle
Paperback, Kindle, and audiobook are all live now. Kindle is $2.99 this week only.
It only took 3 years, 4 full rewrites, 1,000+ hours of research, and the hard-won experience of dozens of product leaders to get here.
This is for builders with more opportunities than time, and no quiet month to figure it all out. The people who get asked:
“So… what’s the strategy?”
…while everyone is already cranking and the calendar is already maxed out.
You have to decide:
→ How will our product win?
→ Where do we focus?
→ What do we stop doing?
→ Which bets are actually worth making?
And then get people to understand those choices. Get them to buy in. And get them to, you know, actually use the damn thing.
You’ll get your first strategy on paper in about an hour. Then turn it into clear bets your team can understand, act on, and adapt as reality changes.
It’s all steak, no sizzle: a field guide you can put straight to work.
One of the product leaders who helped pressure-test the book, Rajiv Chopra, nailed it:
“‘Be more strategic’ is the product equivalent of being told to ‘just relax’: clear on the outcome, completely useless on how to get there. This is the first book that actually gives you the how.”
Read it—or listen to it—on one flight. Put it to work Monday.
My name is on the cover, but this book only exists because dozens of beta readers and product leaders came on this journey with me. Together, we brought 500+ years of product leadership experience to it.
They marked up draft after draft, tested the method in the mess of real work, called out what was confusing, and pushed me to make it better. If you’re one of those people: thank you so, so much.
And if a founder or product leader came to mind while reading this, send it their way.
Keep making things that matter. LFG!
🤖 Made with AI
Andrew Skotzko retweeted
Are you depressed? Or are you just sitting indoors all day, not exercising, sleeping horribly, eating hyper processed foods, getting 4000 steps a day, and not working on anything important to you?
I've become a huge fan of annual reviews over the last 8 years. I've gradually built up a super-thorough template. If you don't have an approach and want to give a review a try, here's a jumping off point to get you going. skotzko.notion.site/TEMPLATE…
@ulyssesapp iOS project widget seems to no longer let you select which project. I can open my inbox but when I press/hold, the only options are remove widget and edit home screen. Latest app version.
What makes an "insight" an *insight*? Defining the key ingredient for product strategy leadershipnudges.com/p/what-…
Andrew Skotzko retweeted
What are the most common pitfalls with pricing, and how can product teams get it right?
@askotzko, Product Leadership Coach and Fractional CPO, shares his thoughts.
#prdmgmt #productpricing
bit.ly/494QHFG
@RyanHoliday read your terrific post on 2y of detailed steps that go into writing a book. I'm starting to work on one and am curious. How much research are you doing in phase 1 (ideate) vs 2 (research)? Seems like a lot of research would go into ideating & finding structure.
Andrew Skotzko retweeted
I'm sick. My wife's sick. Being sick sucks, but it's a lot better when you have loved ones to help make you feel at home.
My best friends just brought over some food and offered to go grocery shopping for us. They live 5 min away.
In fact we have an extended network of about 6-10 couples/families that all live within a 10 min drive of each other.
Each of us made sacrifices to live here - Oakland is great but there are thousands of other places we could live. But once we got married and started settling down, we all moved back to within 1 hour of where we grew up.
If you can finagle a situation where you live close to your best friends, I highly recommend the sacrifice. It's 100% worth it.
P.S. We're particularly fortunate as many of us go back to elementary or high school. That may not be you but I know plenty of people who intentionally built second families in their 20s or 30s. It takes more effort and sacrifice but as I said, 10/10 would recommend.
Andrew Skotzko retweeted
Empowered product teams – @askotzko (Product leadership advisor) on @MTPpod w/ @lilylimpet + @randy_silver mindtheproduct.com/empowered… #prodmgmt
Andrew Skotzko retweeted
"In any job you want to be growing your skill sets. You want to be as close to the edge of the field as you can. And continuous discovery is the edge of the field." - @askotzko
bit.ly/3EkHKum
#prodmgmt #ux #engineering
ALT A quote that reads, 'In any job you want to be growing your skill sets. You want to be as close to the edge of the field as you can. And continuous discovery is the edge of the field' by Andrew Skotzko.
was already a big fan of @ProdPad and now an AI use case I actually care about? huzza producthunt.com/posts/prodpa…
How do you deal with THAT person? productleadershipdaily.com/p…