@ashray

head of @streamlabs

 🌉
streamlabs.com
Joined June 2009
  • Tweets500
  • Following989
  • Followers771
40Media
Small but fun update: @kick users can now create and use Polls in Cloudbot Always great to keep bringing more of the @Streamlabs experience to creators on Kick. Shoutout to the team for getting this live!
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Really cool to see @Meta latest announcements at #MetaConnect. We’re getting very close to releasing @streamlabs integration with Meta AI glasses. Soon, you’ll be able to live stream directly from your glasses while bringing along your favorite Streamlabs features. Excited to share more soon.
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Missed our Q2 live streaming report last month? @TheWrap Creatorverse newsletter has the biggest highlights. Thanks, @KaylCobb, for covering! thewrap.com/media-platforms/…

Creatorverse: NFL Is Doubling Down on Creators as the US Open Struggles

The NFL is increasing its partnerships with creators as the US Open struggles to figure out how to work with this talent.

thewrap.com
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Kind of wild that creator economy programs are an actual thing at universities now. @SyracuseU has a Creator Economy lab, and @ASU has a new influencer major. Feels like a good sign of how much this space has matured. Streamers: what’s one thing you wish someone taught you before you started?
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So excited and proud to share that @Streamlabs is a @Digiday Technology Awards Finalist for Best Content Creation platform. This is a huge testament to our team’s innovation and dedication to making Streamlabs the most comprehensive and accessible creator ecosystem.
Digiday
@Digiday
Sep 8
This year’s Digiday Technology Awards finalists reflect an industry adapting to a rapidly changing digital landscape, with AI-ready infrastructure, first-party data, privacy and operational efficiency emerging as defining priorities.  Across publishing, commerce and advertising, technology leaders are rethinking the systems that underpin digital experiences and finding new ways to make those systems more responsive to […] buff.ly/BI9DD13
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Few events show just how creators can be a force for good quite like @ZEventFR, one of our biggest inspirations behind @Streamlabs Charity. We’re so proud to have been a part of ZEvent’s incredible story, and even prouder to have them be part of ours. Congratulations to everyone!
ZEVENT
@ZEVENTFR
Sep 6
Grâce à vous, ce ZEVENT 2026 a récolté 32 891 874€. Merci pour votre générosité qui n'a fait que grandir au fil des années. C'est la fin du ZEVENT, mais ce n'est clairement pas la fin de la solidarité. Prenez soin de vous, mais aussi des autres !
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Thank you, @Net_Influencer_, for the feature on our Q2 Live Streaming Report with @hatchet_gg! netinfluencer.com/livestream…

Livestreaming Industry Stalls In Q2 As YouTube Live Extends Its Lead

Livestreaming viewership across major platforms was essentially flat quarter over quarter in the second quarter of 2026, according to a new report from Streamlabs and Hatchet, masking a sharp...

netinfluencer.com
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The GTA VI preview broke Twitch today, but the actual game should give it a huge boost come November. Our new Q2 Live Streaming Report shows the platform is stabilizing – and video game streaming in general could use a healthy jolt to keep up with Just Chatting. streamlabs.com/content-hub/p…
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The data here shows what we’ve been seeing for a while now: fit beats following every time. Small creators can bring big value to brands if they’re the perfect match.
Marketing Dive@marketingdive
Aug 21
As the creator economy booms, audiences and brand partners want different things out of the content that creators produce, per new CreatorIQ research. marketingdive.com/news/creat…

Creator fit beats follower count for brands: Here’s what the numbers say

The creator economy is expected to hit nearly half a trillion dollars next year, but the disconnect between creators and brands persists.

marketingdive.com
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This is happening in live streaming too. Gaming, Just Chatting, IRL, etc. matter less than whether people want to spend time with the person behind the stream. It seems like the creator is becoming the format.
Ashni
@ashnichrist
Aug 24
This is a huge signal for anyone making YouTube vids Mr Beast made a vlog We are in personality-driven content era, authenticity era, whatever you want to call it Even the king of retention editing & overproduction is leaning into relationships Pivot to personality
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We got a shout on MikeShouts! Won’t lie, the intro to this one gave me a good laugh. Thanks for the feature! mikeshouts.com/streamlabs-ne…

Streamlabs Network Boost Gives IRL Streams More Bars to Lean On

Streamlabs Network Boost bonds Wi-Fi and cellular connections to keep IRL broadcasts moving—without the expensive hardware backpack, though a subscription still applies.

mikeshouts.com
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Tired of AI slop? So are we. @streamlabs has planned a great #SXSW panel with @AIatMeta and @NVIDIAAI about how to ACTUALLY use AI for streaming – but it only happens if you vote for us. Link to vote below! participate.sxsw.com/flow/sx…
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Without a game there to create the action for you, you have to create more of that structure yourself. That’s where IRL gets really interesting. The environment itself becomes part of the content. Give the stream a premise, destination, challenge, or goal, then give chat a role in it. Run polls, let viewers decide where you go next, unlock challenges, or build segments around their input.
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The strongest creators already move naturally between gameplay, conversation, reactions, guests, and audience participation. IRL doesn’t mean becoming a different kind of creator. It just gives you more ways to turn your same strengths into content.
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Streaming is moving from “watch me do something” toward “come experience this with me.” The creators who understand that shift will have a huge advantage.
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Historically, IRL has also been hard to do well. Reliable connectivity, complicated setups, and expensive gear created a pretty high barrier to entry. That’s starting to change. Tools like Network Boost are making it possible to build a more reliable IRL setup with devices you may already own.
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But easier access doesn’t automatically mean good content. You still need memorable moments people will want to share. Go into the stream with a plan and aim for 3–5 moments that can stand on their own as clips. Then post them everywhere.
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#JustChatting has been the meta for a while. IRL streaming is next. But great IRL content takes a lot more planning than just going live and hoping something interesting happens. Let’s talk about it.
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Just Chatting became huge because people want more than gameplay. They want personality, conversation, and a connection with the creator. IRL takes that same appetite and gives creators a much bigger canvas.
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But easier access doesn’t automatically mean good content. You still need memorable moments people will want to share. Go into the stream with a plan and aim for 3–5 moments that can stand on their own as clips. Then post them everywhere.
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