Signed three new tech clients for social media management this month and potentially have another coming through 🙌 Busy is good.

Recipe for a great Sunday: 🛏️ got plenty of sleep 🍳 enjoyed a hearty breakfast 💪 did a strength workout 🖥️ logged a couple of hours of work 🏟️ watched football 📖 read a lot 50% productive, 50% relaxing to prepare me for an awesome week ahead 💫

Work and football on this beautiful Sunday afternoon 👩🏻‍💻🏈

Got 9.5 hours of sleep last night and that’s exactly what I needed 💤

Spent a few hours on this Saturday afternoon getting ahead on personal projects 👩🏻‍💻 I've never been able to subscribe to the "weekends are meant for absolutely no work" notion and don't think I'll ever be able to - out of choice. "Balance" looks different for everyone, and I've found just the right equation for myself with plenty of fun, plenty of work, and plenty of relaxation.

Nothing better than curling up on the couch on a rainy Saturday with a good book 😌

After a long, busy (yet grateful!) week, I’m very much looking forward to a lowkey Friday night 😴

Why does every website try to make me create a passkey now? 😩

I was wondering why I felt so drained towards the end of the day and now my body battery explains it 🫩🪫

Case in point: I just found out on Friday that I’m being named “Graduate of the Last Decade” by my Alma mater and receiving an award for it - a huge honor. I only told Jeremy about it, yet he instantly reached out to both his family and mine to tell them about it and make sure they’re all at the reception to support me. I don’t think it’s that type of awards ceremony where people will have big fan sections - but man, what a feeling it is to have your person be even more excited about your wins than you are 🥹 I cannot emphasize enough how important it is to have a person like this in your life.

Do any of my defense tech friends have a subscription to Defense Daily and would be able to pull an article for me that a client was featured in? 🙏

I wouldn’t be able to do half of what I do professionally if I didn’t have the support system that I do. Today is my second wedding anniversary, and I owe a lot to my husband Jeremy, who has been a pillar for me during what feels like every season of life. Having been with Jeremy for the last 8 out of 10 years that I’ve owned Dash of Social, I’ve realized that entrepreneurship asks a lot of the people closest to you. Whether it’s working late at night or on weekends, bringing work gripe and ideas into most conversations, or taking on more of the mental and physical load on the days when my brain feels like mush, it takes a particular kind of person to handle the ebbs and flow of entrepreneurship right there with you. I have so much to be grateful for this year and can’t wait for what’s in store!

I am not a mom yet, but when my mom was diagnosed with Glioblastoma in 2016, I very much felt this way, as I became one of her primary caretakers so my dad could continue to work. As she had a stroke and needed so much care, I often felt like I was the "parent" and she was the "child." I would do it all 10x over again for her, if she were still here. But dang - trying to balance helping her in the bathroom/shower, dressing her, carrying her downstairs, feeding her, giving her medicine, communicating with hospice during their visits, managing the visits with family/friends, etc. WHILE being a full-time college student, babysitting for families, running a business, and trying to have somewhat a normal college experience was *a lot.* I learned a lot about myself during that time and am proud of my resilience - especially because I was only between the ages of 19-21.

The best parts about Monday holidays are the canceled meetings and quiet inbox, giving you a whole day to crank through work without any interruptions 👏

I immediately exit a website as soon as I see it's been created with generic AI slop. I don't think companies realize the amount of trust and opportunities they lose with potential clients/customers, investors, and candidates when they do this.

I have to admit that I don't hate working for a couple hours on the weekend when I crush my to-do list without being interrupted by meetings, emails, and Slack messages 👩🏻‍💻

Nothing better than finally crawling into bed after a very long day 🫩

I’ve spent the last 10 years managing social for founders and B2B brands. Here’s what I’ve learned actually matters in organic social media, regardless of what industry you’re in: 1. The algorithm changes constantly and trying to adjust your strategy every single time that happens is a losing game. Focus your efforts on the people you’re serving instead of trying to game a system. 2. Most of your audience is lurking. They're reading everything and liking nothing, but they're still paying attention. They matter just as much, if not more than, the people who are openly engaging with your content. 3. Human faces will always outperform graphics and stock images. Use them whenever you can! People follow people. 4. Consistency beats perfection. Hitting publish on an imperfect post is much better than waiting to get things “just right” and therefore never posting at all. 5. If you can't say why someone should care in the first line of a caption, the rest of the post is going to have a hard time pulling its weight. The hook matters more than you might think. 6. Know what you're building toward and what the end goal is before you hit publish. Posting without a strategy is just throwing spaghetti at the wall and hoping that it sticks. 7. People can smell AI-generated content from a mile away, whether it’s copy or visuals. Use your own voice and design skills in your marketing, or hire someone who can do that for you. Your audience will thank you 🙂 8. Analytics matter. If you don’t understand how your content is performing and use that data to adjust your content strategy, you’re doing a disservice to yourself. 9. Your best content ideas are usually already in your DMs and client calls. Take notes of what your audience is asking you and use that to fuel your post ideas. 10. Founder marketing is non-negotiable. Your CEO *needs* to be active on LinkedIn at the bare minimum, and X if you’re in tech. Executive thought leadership fuels corporate marketing ten-fold. TL;DR – the fundamentals matter. Nail those and you’re golden.