A marketing babe to the core ✌️ Product Marketing Manager || Marketing Ops || Driving B2B & B2C Strategies across diverse ecosystems || Art and Music lover
Nigeria
Joined June 2016
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Mide Adeoye retweeted
Our office lets people leave early on Fridays "once your work is done."
Most of us manage to escape by 3:00.
A data analyst on my team leaves at 9:40 a.m.
Every Friday, he logs in, checks his screen for ten minutes and picks up his bag.
After six weeks, our manager stopped him at the lift.
She said, "Where are you going?"
He said, "Home. My work is done."
She said, "It's 9:40."
He held the lift doors open with his foot and said, "Check the reports folder."
Mide Adeoye retweeted
For important tasks, it is better to form your own initial idea first and then bring in AI: let it expand the scope of your creativity rather than replace its starting point. Otherwise, as we create less and less on our own, we risk gradually weakening our own creative abilities.
Mide Adeoye retweeted
Your first ₦100,000 in ads usually works harder than your fifth.
That is diminishing marginal returns.
Each extra naira reaches a slightly less interested person, so return per naira falls even while total sales still rise.
ALT A descending bar chart. Return per naira falls from 4.1 on the first 100,000 naira of spend to 1.1 on the fifth, with bars shading from green to red.
Mide Adeoye retweeted
Company culture is really just the extension of the founder's personality and maybe some of the top execs.
Mide Adeoye retweeted
I think we’ve spent so much time trying to make brands look perfect that we’ve forgotten how people actually build trust.
This is particularly interesting when a new product enters an already saturated market.
You can get the biggest influencers, create beautiful campaigns and run ads everywhere, but does that automatically make your product believable?
I don’t think so.
Especially in markets where people have heard the same promises repeatedly and have probably been disappointed before.
Now, I’m not saying influencer marketing doesn’t work. But popularity doesn’t always translate to credibility.
I believe more brands need to embrace genuine authenticity, not just polished campaigns or content designed to look authentic.
What are people actually experiencing with your product? What are they saying about it? Does your marketing reflect that reality?
I’m not against beautiful advertising. I just think the experience should be as good as the promise.
Because getting people to notice your brand is one thing. Giving them reasons to believe you is another.
And sometimes, the best marketing isn’t about making your product look better. It’s about showing people why it’s genuinely worth believing in.
Mide Adeoye retweeted
Introducing 𝗡𝗼𝗿𝘁𝗵𝗕𝗿𝗶𝗱𝗴𝗲 by @danvaltech
What if your next business opportunity was in Canada?
We help founders and business owners prepare to expand into Canada through the 𝗖11 entrepreneur work permit pathway, from business planning to licensed immigration support.
Mide Adeoye retweeted
We need more professionals with actual domain expertise moderating panels at our tech events.
Yesterday, we had heads of compliance and banking professionals on a panel, but the questions were mostly product-focused.
Panel are becoming more about personal branding
#Moonshot
Mide Adeoye retweeted
Never been one for adulation, and this is well known to all and sundry, but for the first time, people sang my praises and I (sorta) didn't fight back.
Marketing Moonshot, just after marketing Naira Life, just after marketing HERtitude, just after marketing Citizen...
Mide Adeoye retweeted
I think we're looking at this from two different perspectives. Investments like this aren't necessarily designed to generate immediate conversions. They're primarily about strengthening brand equity and building long-term brand value.
Of course, you'd expect some immediate returns in the form of increased awareness, new users and product traffic. But those are only part of the equation.
The bigger opportunity is positioning Grey as a household name in the fintech space, building the kind of brand recognition, credibility and market influence that puts it in the same league as Flutterwave and Paystack. That's a much bigger return than immediate user acquisition, and one that compounds over time.
Mide Adeoye retweeted
i like a man who actually LIKES me. not just a man who wants to sleep with me, claim me, or keep me from dealing with somebody else. i’m talking about a man who genuinely enjoys my company, wants to hear my voice, remembers the little things i tell him, and makes plans with me without me having to beg. because some men will swear up and down they love you but act like spending time with you is a chore. baby i don’t want to be somebody’s responsibility, i want to be somebody’s FAVORITE person.
Mide Adeoye retweeted
The steps, the smiles, the energy, and the moments in between! 🚶🏾♂️💚
What a memorable experience our Cybersecurity Awareness Walk turned out to be!
Beyond the excitement, laughter, and shared moments, the walk was a powerful reminder of what we can achieve when people come together for a common purpose.
We believe that building a safer digital world starts with awareness, and awareness becomes even more powerful when it moves beyond conversations into collective action.
That was the spirit behind every step we took.
From the enthusiasm of our team and everyone who joined us to the conversations and connections made along the way, every moment reinforced an important message: cybersecurity is not just the responsibility of IT teams or security professionals. It is a shared responsibility that begins with each of us.
As we continue to champion cybersecurity awareness, we hope the impact of this walk extends far beyond the event itself, inspiring more people to stay informed, adopt safer digital habits, and take an active role in protecting our digital world.
A big thank you to everyone who showed up, walked with us, and contributed to making the experience memorable.
Now, here's a look back at the energy, the people, and the moments that made our Cybersecurity Awareness Walk one to remember!
Don't Make It Easy For Them!
#esentry #CybersecurityAwarenessMonth #CybersecurityAwarenessWalk #esentrywalkforcybersafety
Mide Adeoye retweeted
At this point, people really NEED to normalize bed rotting on Saturdays and Sundays. Let yourself rest without feeling guilty. Not every weekend needs to be productive. Sometimes, doing absolutely NOTHING is exactly what you need. You deserve to rest, too.
Oremi this one na fiction oo 🤧😂
decided to spend a week away from home once and i booked an apartment in ikoyi for the time. told my girl to come spend the time with me and of course she couldn’t refuse, she knew what was in store for her.
on the third day, her dad called her. “perpetual, is everything okay? you haven’t called in 3 months to ask for allowance”. she laughed and said “daddy, i’m fine. i’m with Oracle”. he replied “who’s Oracle?”
i told her not to say anything and to hang up. asked for her dad’s union bank account and sent him 2.5m from my opay.
after 2mins, i got a call, picked up and i heard very familiar words
“Oracle”
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Mide Adeoye retweeted
WE SHOWED UP. WE STEPPED OUT. WE MADE A STATEMENT! 🚶🏽♂️🔥
The streets of Yaba came alive as we walked together for something bigger than ourselves: a safer digital world.
From the energy at the starting point to the conversations along the route, every step was a reminder that cybersecurity awareness is everyone’s responsibility.
Today wasn’t just about covering the distance. It was about spreading a message that matters, reaching people where they are, and encouraging everyday actions that keep us safer online.
A big thank you to everyone who showed up, walked with us, and contributed to making the esentry Cybersecurity Awareness Walk 2026 a memorable experience.
Here are some moments from the walk! 📸
Outpace the Threat. Don’t Make It Easy for Them!
#esentrywalkforcybersafety #OutpaceTheThreat #CybersecurityAwarenessMonth #esentry
Mide Adeoye retweeted
I came across the Cybersecurity Walk esentry [@esentry_mssp] held this morning, and I have to commend it.
Taking cybersecurity out of the office and onto the street, where people can walk alongside the professionals who do this every day, is a bold way to mark Cybersecurity Awareness Month.
I would have loved to be part of it. Through The Lagos SME Bootcamp , I spend my time around small business owners, and this year I learnt something that should concern every one of them. Ransomware showed up in 88 percent of breaches at small businesses, compared with 39 percent at larger organisations, according to Verizon's 2025 Data Breach Investigations Report. Attackers know small businesses hold valuable data behind thinner defences.
That is why taking this conversation to the street matters. It is a reminder that cybersecurity is not only a big company problem. If you run a small business, take it very seriously.
esentry has a Startup Bouquet, a cybersecurity package designed for startups and small businesses, so you do not need an enterprise budget to start protecting what you have built.
Visit: esentry.io/startup to get started.
#esentry #esentrywalkforcybersafety #cybersecurityawarenessmonth #cybersecurity
