How to use privacy-preserving geographic cohorts as the basis for campaign planning and reporting, and gaining insights? The CMO of Arima, Chris Williams and the founder of SugarFree Advertising Solutions, Tom Riordan dived in-depth into this topic → youtube.com/watch?v=dkzgpqeJ…

Arima will be presenting at the CMAmeasurement 2022 event on December 6th. Get inspired by measurement insights from all aspects of the marketing profession, and learn how data helps with precise targeting and measurement and ultimately drives results. lnkd.in/gJEhQw2D

Growing demand and competition in organics require marketers to be more cautious with their advertising strategy. Check Arima's suite of tools that help your business: ✔️Get actionable consumer insights ✔️AI-optimize media plans with Evolved MMM M→arimadata.com/

Canada's housing market has become very volatile, with multiple interest rate hikes this year. Learn more about potential home buyers and their intention with a Real Estate Agent. Find it interesting? Get more consumer insights for free: arimadata.com/

Learn an innovative approach to optimize vending machine placement with mobility data and location intelligence. Learn more about the TMLS 6th annual conference and get your ticket today! torontomachinelearning.com/s…

Join Winston Li, Founder at Arima, and Nikita Medvedev, Director of Advanced Analytics at Coca-Cola Canada Bottling Limited to learn an innovative approach to utilizing mobility data to optimize vending machine placement. Learn more and get a ticket now: lnkd.in/gwSRjPjz

Check what's new on Arima's AI-enable Marketing Mix Modelling！[lnkd.in/geJ-gbw3] Users now have more features that provide further insights into the marketing matrix. Your data is talking, are you listening and fully unlocking its power?

We make the team gathering a foodie goodie tour every time, but who doesn’t love great food? Under a WFH model, we at Arima strive to build and maintain strong connections with each other and make every gathering filled with fun and laughter.

Arima is pleased to have participated in developing the Media Rating Council's Standards on Outcomes and Data Quality. Download the guidelines here: mediaratingcouncil.org/MRC%2…

Announcing the new website! As our business expands, we have found better ways to 360° showcase our capabilities. Now we're excited to finally share them with you. To explore the new and improved Arima website, visit: arimadata.com/ #NewWebsiteLaunch #MarTech

The daily herbal tea consumers present reverse psychographic traits from their counterparts, those who drink coffee daily. Uncover more in-depth consumer insights ↓: 『Book a demo today』: lnkd.in/gDuwByzx Or 『Try it for free』: arimadata.com/

Arima Location Intelligence provides insights into customers' home and roaming locations and allows for searching data map overlay to identify real-time trends and interests. Talk to one of our experts for a quick demo: lnkd.in/gDuwByzx

The graph below depicts the percentage of vegetarians distributed by state and age in the US. Vegetarians in the US are more concentrated in coastal states. Americans in their mid-20s - mid-30s are leading the game of vegetarianism. Discover more: arimadata.com/

Although the internet has the highest penetration rate among all marketing mediums, marketers need to remind themselves that advertising, in many cases, is not a game of popularity. AI-optimize your tailored media mix plan with Arima Cross-Media Planner: lnkd.in/ejTRGwkR

Forget about the “Media Vanity Metrics” that look and only look spectacular on the surface. Try Arima’s new-released Search Data Mapping that interprets your live campaign data into near real-time insights. Talk to one of our experts to learn more: lnkd.in/gDuwByzx

Canada is long perceived as America's "backyard", and the 2 countries are deemed as a natural business transition for each other. However, businesses still need a sophisticated understanding of their counterparts’ consumers to avoid failure.

Kelly Sanderson writes about how #marketers/#agencies can get a true 360-degree view of the existing and prospective customer base and insight into what media platforms and tactics work for their #brand specifically. → arimaplatform.com/insights/m…

Get ready to connect the dots between your 1st party data and Arima’s Synthetic Society, which captures individual consumer-level behavioural and demographic attributes across the population. Learn more: arimadata.com/ #ConsumerInsights #DataAPI #ConsumerData

We are thrilled to add VENDO Media Inc., a leading innovator within Canada’s #OOH industry, to our portfolio of brands benefiting from Synthetic Society-backed customer segmentation and media plan optimization. Visit: digitalsignagetoday.com/news…

Post-pandemic opportunity in the US weight loss industry is observed. Get ready to speak to your audience in a language that resonates！ → Discover more on: arimadata.com