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Ariad Communications

@ariadcomm

We are marketers that build content that motivates, creative that inspires, and strategy that connects it all. Visit our U.S. partners: https://xitter.cf/t.co/Gj9HEPKkX6

 Toronto
ariad.ca
Joined November 2009
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  • Followers634
93Media
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Creating end-to-end experiences is easier said than done. But it's also an opportunity to disrupt. mckinsey.com/industries/high…

Thinking inside the subscription box: New research on e-commerce consumers

We surveyed thousands of US shoppers to understand subscription e-commerce trends. The findings have implications for start-ups, as well as retailers and consumer brand manufacturers entering the...

mckinsey.com
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Health insurer Cigna to buy Express Scripts in $67B deal > This IS a big deal, literally and figuratively ow.ly/E63o30iPRkm
#DMP and other marketing intelligence platforms need to be part of brands tool kit ow.ly/2mZV30iPie6
No doubt that #Salesforce is hot, but it's the underlying reason that's key - in 2018, every CEO and CMO is focused on digitally #transforming their business ow.ly/gPGa30iMsDs
Birkenstock Files for Bankruptcy, Blames UGGs > Assuming that the lack of product innovation didn't help ow.ly/rcRm30iNjfO
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Environics Communications rebrands as Proof > Why? ow.ly/JXnY30iNj3H
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Teen debit card Current raises $1 million more from Fifth Third Capital > Great little product ow.ly/UZn730iMsYh

Teen debit card Current raises $1 million more from Fifth Third Capital | TechCrunch

Current, the startup behind an app-controlled debit card aimed at tweens and teens, is adding new strategic investor Fifth Third Capital, a direct equity

techcrunch.com
Salesforce.com Introduces Conversational Queries > Tools like these help marketers use the software in a way they couldn't before, i.e. SQL queries not required ow.ly/VDSD30iMsqH
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A media company you need to know more about... inc.com/gordon-tredgold/what…
Amazon's Move Into Digital Marketing: What You Need To Know!

Amazon's Move Into Digital Marketing: What You Need To Know!

Amazon's estimated share of the digital advertising industry will be over 10 percent by 2020.

inc.com
Really good questions to ask your media agency/partner searchenginejournal.com/seo-…
SEO Strategy: 3 Trade-offs You Must Consider

SEO Strategy: 3 Trade-offs You Must Consider

Every brand is different. Here are three primary strategic trade-offs you’ll need to consider as you develop your brand’s SEO strategy.

searchenginejournal.com
The best to acquire AI talent may be by acquisition - what's your business' strategy? martechtoday.com/amazon-vs-g…

Amazon vs. Google vs. Microsoft: Big tech firms gird for AI talent battle | MarTech

Companies will pay handsomely for top scientists and engineers.

martech.org
8 things your #chatbot should never do > Good advice to those testing, trialing and scaling up bot deployment ow.ly/qhsy30iJr59

Insights | Econsultancy

Long-form insight, research and guides on marketing, ecommerce and capability from Econsultancy's editors and consultants, since 1999.

insights.econsultancy.com
Why every brand and business should be testing #machine #learning & #AI ow.ly/33Gs30iIgBg
10 Ways Machine Learning Is Revolutionizing Marketing

10 Ways Machine Learning Is Revolutionizing Marketing

84% of marketing organizations are implementing or expanding AI and machine learning in 2018. 75% of enterprises using AI and machine learning enhance customer satisfaction by more than 10%. Measur...

forbes.com
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Over 40% of people say they prefer to complete their entire shopping journey on mobile, from research to purchase > Can your website deliver on this? ow.ly/HcDc30iIf3x
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athenahealth reveals mobile app Epocrates Connect for EHR coordination > Getting there, slowly but surely ow.ly/xB1r30iIbLc
Not short but a really good piece on building out talent firstround.com/review/develo…
Toronto Health Innovation Week > Looks like a great event - who's attending?ow.ly/kGUP30iFj38

MaRS Impact Health | Meet the brilliant minds on the frontlines of Canada’s healthcare revolution

MaRS Impact Health brings together all members of the ecosystem to commercialize health tech, improve patient outcomes and innovate the healthcare system.

impacthealth.marsdd.com
Marketers don’t need to be afraid of technology > Can your brand meet the four R criteria? ow.ly/b4RT30iFirP
GDPR Study Shows 65% Of Companies Unable To Comply > Real problem for NA-based companies that don't understand EU requirements here ow.ly/FRhQ30iFidn
Digital News Daily: GDPR Study Shows 65% Of Companies Unable To Comply

Digital News Daily: GDPR Study Shows 65% Of Companies Unable To Comply

The study suggests 65% of organizations are unable to comply with GDPR or unsure whether personal information has been purged from all systems forever, and 22% are unaware they must comply with GDPR,...

mediapost.com
Insights on Canadian #cannabis consumer behaviour > A lot of work to be done to compete in emerging market, from brand development, awareness, distribution and ongoing engagement #cannabislegalization #marijuanalegalization ariad.ca/idea/our-420-result…
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