The brain for robots. One cognitive layer for humanoids, service robots, avatars and screens: it sees people, talks, remembers and acts. Any hardware.

Ljubljana, Slovenia
Joined July 2026
Alto is the retail robot we co-designed with temi, here in Ljubljana. In a store it has one job, more sales per square metre. Everything we build this month gets judged on that. #RetailTech
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People interrupt. They change their mind mid sentence and point at a shelf. Most robots wait for silence, then answer the question you stopped asking three seconds ago. Handling that is a big part of working with people.
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A humanoid under $2,500 and a fully open source one both launched this week. Bodies are about to be cheap and everywhere. What the robot says to the person in front of it, and remembers tomorrow, still comes from somewhere. That's the layer we build. #PhysicalAI
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Our test lab is a dark showroom in Ljubljana with two Alto robots and a pile of Dormeo and Slayer products. Visitors ask the robot things we never planned for. We write every one down. #BuildInPublic
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A shop robot that says hello to everyone the same way is a doorbell. The useful one notices the customer who has stared at the same shelf for a full minute, and walks over. Hello is the easy part. #robotics
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Anthropic's new usage policy, effective Nov 12, says a model driving hardware needs a human who can stop it, plus speed and force limits the model can't touch. Good rule. The brain gets to suggest. The body gets to refuse. @AnthropicAI #PhysicalAI
🤖 Made with AI
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This week a room of master's students at UF Warrington spent a day building a go to market plan for Alto, our store robot. One idea was putting it in student housing leasing offices. Never crossed our minds. Now it's on the list. #BuildInPublic
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Ask most shop robots where the mattresses are and you get a lovely answer in perfect English. Then you walk there on your own. Talking about the shop is half the job. Walking you to the shelf is the other half. #robotics
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Monolithos just put out a public alpha of long term memory for robots. Failures, human corrections, what worked last time. Good. A robot that treats you like a stranger on every visit is a kiosk with legs. We've been building that part for a while. #EmbodiedAI
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ARCHTYP is a How to Web Spotlight semifinalist: one of 20 startups selected from hundreds of applications. We build AI characters you can talk to in robots, screens and projections. Meet us in Bucharest, Oct 6–8. Next goal: the final five. #HowToWeb
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Archtyp retweeted
Robots should be predictable in ways humans are not. @pozelnik, CEO of @archtyp_ai, on why deterministic behavior matters when robots begin operating around people. Full conversation on Robotico Live ↓
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1/2 Moving is one challenge. Understanding people is another. ARCHTYP CEO @pozelnik joins @roboticomarket Live to discuss our cognitive layer and service robots in retail and hospitality. youtube.com/watch?v=PJASDsEx… #Robotics #AI
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Listen to Amadej on Robotico Live: Spotify: open.spotify.com/show/3T8SZD… Apple Podcasts: podcasts.apple.com/us/podcas… Original X post: xitter.cf/xmaquina/status/210061… #ARCHTYP #Robotics
The missing layer in robotics may be social cognition. Amadej Pzelnik, CEO of @ARCHTYP, on why movement is only part of the problem and what it takes to deploy robots that can operate around people. Plus the latest developments across humanoid robotics. 00:00 Introduction and humanoid robotics news 06:34 Amadej Pzelnik joins Robotico Live 08:56 Why robots need social cognition 14:11 Why ARCHTYP shifted to service robots 18:21 How robots understand people in the real world 22:45 Inside ARCHTYP’s cognitive layer 27:49 Building a robot for social interaction 31:49 Deploying robots in retail and hospitality 36:12 Memory, recognition and personalisation 38:14 What humans will expect from robots Watch now ↓
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You shouldn’t need the right command just to talk to a robot. Our CEO Amadej Pozelnik joins @roboticomarket Live today to discuss the social OS we’re building at ARCHTYP. September 17 · 17:00 UTC / 19:00 CEST Details via @xmaquina. #ARCHTYP #Robotics #HumanRobotInteraction
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Archtyp retweeted
Most service robots can navigate a room but struggle to hold a conversation. @pozelnik, Founder and CEO of @archtyp_ai, joins Robotico Live to discuss building the social OS that makes robots actually social. Join us today at 5pm UTC.
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ARCHTYP is building INDUIT to connect robot behaviour with CRM, ERP and PMS systems. Our starting point: what information does the workflow need, and where is it kept? #Robotics #RobotOS #FleetManagement
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A shopper asks a robot where the replacement filters are. Ten seconds could beat two minutes of “engagement”. ARCHTYP is building for retail role execution. Our standard: resolve the request and recognise when the job is finished. Longer conversations can mean unfinished work. #RetailRobotics #ServiceRobots #ARCHTYP
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Adding a robot brand should not mean rebuilding your customer workflows. ARCHTYP is building the Social OS for Robots. Our INDUIT console lets operators manage mixed-brand fleets and publish behavior flows across them. #Robotics #RobotOS #FleetManagement
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Robotics keeps blaming slow adoption on cautious buyers. Australia just built infrastructure for what comes before deployment: what to automate, what it should cost and who can deliver it. A robot without a defined operating role is expensive equipment waiting for instructions. #Robotics #PhysicalAI #Automation
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Retail robotics vendors keep selling a new dashboard to companies spending years removing operational silos. If staff must translate between the robot and the store workflow, it is not automation. It is headcount wearing plastic. ARCHTYP is built to remove that gap. #RetailTech #Robotics #ServiceRobots
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