Every major financial shift in India happens when the middle class moves its money.
When the government raised the tax rebate to ₹7 lakh, it proved a simple truth: when you leave money in people’s hands, they don't just hoard it, they put it to work. Retail participation in capital markets exploded because everyday citizens finally had room to breathe and build wealth.
Now, with the Finance Minister hinting at a review of Long-Term Capital Gains (LTCG) tax, we have a chance to pull off the same trick on a much bigger scale.
Across the country, Demat accounts shot up from 13.2 crore to 23.8 crore in three years.
Our numbers at ClearTax show just how fast that room filled up:
-Capital gains filers jumped from 14% to 38% of our user base.
-ITR-2 filings surged by 73.87%.
-ITR-3 filings surged by 375%.
-75% of filers under 25 now file complex returns, growing from 60% a year ago.
This tax doesn't just affect big-time investors anymore. It’s a tax on everyday middle-class households, young professionals, and retirees.
LTCG brought in roughly ₹1.29 lakh crore last year. That sounds massive until you realize it’s under just around 9.4% of India's total direct tax revenue. For the government’s budget, rationalizing LTCG is a small, manageable dent. But for individual households? It’s a massive, game-changing chunk of compounding wealth staying right where it should belong.
A 9.4% dent in tax collections is a tiny price to pay for a massive, permanent jump in retail participation. It’s time to stop taxing the growth out of everyday investors.
"You'll choose an e-Invoicing provider for the invoices that go through.
You'll stay with them for the ones that don't."
Most honest e-invoicing vendor selection framework I've heard.
Ten thousand people got stuck on our product this ITR season, but none of them called us.
No tickets raised. No screenshots sent. No sitting on hold describing what their screen was doing.
Whenever something went wrong, our product fixed it in just 10 minutes, long before anyone had to come and tell us about it.
That is AELMS, our Automated Error Lifecycle Management System.
ClearTax AI spots the problem, writes the correction itself, and clears the path. Earlier, fixing this used to require a room full of engineers and a few days. Now it is done even before your chai goes cold.
Ten minutes in July is not a luxury. If a screen freezes on deadline day, it means starting over, missing the cutoff, and paying a late penalty.
Everyone is building AI to answer customers faster. Ten thousand times this ITR season, ours had nothing to answer. No troubleshooting guide. No chatbot walking someone through steps they should never have had to take.
It found the problem, wrote the fix, and the only thing left for the user to do was hit submit.
A million Indian people filed their taxes with us without even visiting our website.
Our AI first WhatsApp filing platform is now growing faster than our DIY web platform.
One took a decade to build. The other overtook it in three years.
We built a customer-first product to make that possible. Most gig workers were not struggling with tax filing. They were left out of it entirely.
Not because it was too expensive, or because they did not want to file, but because every product quietly assumed you had a laptop, a browser, and a free afternoon. Nobody had built a phone and ten spare minutes.
So we did.
A conversation on WhatsApp, in your own language. Our AI does the heavy lifting. You just talk.
This ITR season, filings came in from remote pockets like Bareilly, Vellore, Darbhanga and Jalgaon.
No dashboard would have found those people. No efficiency metric would have shown they existed.
For most of these ten lakh filers, this ITR is not paperwork. It is the first document that proves what they earn, the same proof a lender reads before extending credit.
Until this year, they had none.
AI did not make filing easier this season. It made filing possible.
A UAE CFO’s ERP team had told the board they were 80% ready for e-invoicing.
Then they ran the PINT AE field mapping.
They were at 40%.
The gap was entirely in fields their ERP had never been asked to populate. Nobody had lied. Nobody had been careless. The question had simply never been asked at that level of detail.
I hear a version of this in almost every UAE conversation right now. Readiness is being judged by the confidence of the answer, not the evidence behind it.
So here is what I'd test before January. On your own data, not in a demo.
• Your group structure. Eight to fourteen legal entities is not one e-invoicing project. Every member of a VAT group needs its own endpoint. Inter company flows multiply quietly.
• Your free zones. Designated Zone to Mainland transfers and self-billing arrangements are where global systems break first, because they were never built for them.
• Your master data. Incomplete TRNs, trading names sitting where legal names belong. Across 10,000+ customer records, this is the single most common cause of rejection, and it has nothing to do with your platform.
• Your rejection path. Not issuing an invoice. Recovering a rejected one. Watch it happen live.
And then the test almost nobody runs: what happens in month 14?
The specification will change. Mandatory fields will be added. Being compliant on 1 January 2027 and staying compliant through 2027 are two different capabilities, and only one of them shows up in a demo.
Our team is using AI Agents for understanding gaps that surface only while implementation.
The sharpest conversations I'm in today are with Phase 2 businesses. Later deadline. Earlier start. Not a coincidence.
This isn't a project with a finish line. It's infrastructure your finance function will run on for years.
It's worth choosing it that way.
The Philippines has a date: 31 December 2026.
Most finance teams are treating it as a finish line. It's the start date.
Look at Malaysia. E-invoicing went live in August 2024. In the 24 months since, there have been roughly 30 more changes to the rules. Saudi Arabia is still iterating.
India's B2C e-invoicing isn't fully live yet.
There is no version of this where you implement once and walk away.
And the most expensive mistake isn't missing a deadline. It's assuming a rule change doesn't apply to you. A large global retailer we work with concluded a new B2C threshold wouldn't touch their transactions. It did. They missed the change and spent three months reconstructing data backwards.
Reading the law is not the same as knowing what applies to you.
Meanwhile, I keep hearing the same hope in the market: an extension is coming. I don't think it is. The date has already moved once since 2022, and credibility is now part of the calculation. If businesses aren't ready, expect relief on penalties, not a new date.
The companies handling this well have stopped asking "who can get us compliant by December?"
They're asking "who will still be getting this right in 2029?"
Different question. Deserves a different answer.
A CFO in the Philippines told our delivery team something I keep coming back to:
"Show us the product tomorrow. Help us understand the mandate today."
That's the compliance market in one line.
Here's what actually happens inside a company when a new e-invoicing mandate lands.
-Finance opens the government data dictionary and assumes every single field has to be captured.
-IT opens the same document and sees a minimum dataset.
Finance hears "full ERP overhaul." IT hears "a few new fields." Two teams are now arguing about scope before anyone has looked at a single invoice.
And the real problems are somewhere else entirely.
One standard ERP: plus five or six legacy systems nobody has fully mapped.
Customer master data missing tax details, classification, segment info.
Processes that don't translate cleanly into government categories. UAE has 16 of them. In France, roughly half of a customer's processes map straight across. The other half needs interpretation.
None of that is a “software” problem. It's a data and process problem wearing a software costume.
Which is why the first thing we do in a new market isn't a demo. It's translation, taking a mandate written in regulatory language and rewriting it in the customer's own process language. Their invoices. Their AP flow. Their stores.
The delight moment for me is to see a customer see their own business reflected back inside a compliance requirement… I have seen the conversation change.
Compliance clarity is what people are actually shopping for. I am full of joy, because we are doing this from day one, now with AI.
Archit Gupta retweeted
True. Been earning since 2015. Always filed via Cleartax. Whether free or paid didn't matter. IT portal's newly launched AIS didn't matter. "Neha's" follow-ups didn't matter. Details were already pre-filled in Cleartax. Inertia had set in. Every new filing still happened smoothly. The experience is goated.
ngl, @_cleartax remains a truly goated product for the kind of delta in UX they have between the product they wrap, the final product they provide !
Archit Gupta retweeted
ngl, @_cleartax remains a truly goated product for the kind of delta in UX they have between the product they wrap, the final product they provide !
Claude released this last week. We've been running it since April.
Three ClearTax agents pass work between themselves so an Indian taxpayer can file an entire income tax return inside a WhatsApp chat.
The models were never the hard part. The handoffs were.
Whether your annual income is ₹100 crore or ₹12 lakh, you now face the exact same problem.
Last year, 576 Indians reported an income above ₹100 crore. Five years ago, that number was 142. The count stood at 415 the previous year, increasing by 39% in a single year.
Income at this level is rarely a standard salary. It usually comes from selling assets like shares, business equity, or stock options. These earnings fall under capital gains or business income, which require complex tax filings instead of simple ones.
However, I find this data most useful as a signal about the overall Indian economy, rather than just a count of the ultra-rich. High earners build wealth through assets instead of salaries, and that exact same shift is now happening at everyday income levels.
Take a salaried professional earning ₹12 lakh today. Five years ago, their tax return was largely just a salary document.The New Tax Regime changed that. Extra cash in hand went straight into capital markets instead of forced tax saving lock-ins. Today, that same person has broker statements, mutual fund redemptions, and dividend credits.
ITR trends reflect this reality. Indians are moving from passive salary earners to active investors, with the simple ITR-1 losing ground to complex ITR-2 and ITR-3 filings. Tax filing is no longer about a single salary document. An investor's return requires complete financial accounting.
Here is a little piece of history for a Sunday.
The income tax you are filing this month is much older than it feels. It goes back to 1860, more than a century and a half ago.
It was the idea of a Scottish economist named James Wilson. The same James Wilson who founded The Economist, and who set up the bank that later became Standard Chartered. He was sent to India to repair the country's finances in the aftermath of 1857 (revolt against East India Company), and income tax was his solution.
That first version was quite simple. It was just a small percentage applicable on any income above two hundred rupees a year.
More than a hundred and sixty years on, the core idea has barely changed. You still pay a share of what you earn. What has changed is everything around it, the paper forms, the long queues, the wait for a clerk to check your file. Today most of that return is filled in before you even begin, and done in an afternoon.
Coincidentally, the 24th of this month is marked as Income Tax Day in India, tracing all the way back to that first tax in 1860.
So, as you sit down with your ITR this Sunday, know that you are taking part in one of the oldest continuous habits of modern India. Hopefully knowing that makes this task a little easier to get through today.
More than 5 crore taxpayers have already checked their AIS this year. The rest are filing blindly.
They log in expecting a blank form, ready to type out their numbers.
But here is what most people don't realise - filing is no longer about data entry. Your complete financial data from the previous year, including salary, TDS, interest, and capital gains, already exists in your AIS. So, the real task is verification. You just need to ensure the tax department's data matches your own.
That's where accuracy truly matters the most.
Checking these numbers requires time and attention to detail. A TDS credit might be missing, or an interest figure might be off. If you review it now, you have time to fix these gaps. At 11:00 PM on deadline day, you just accept the errors and hit submit. And this will later cost you a refund or lead to a notice in your inbox months later.
Filing early gives your return the attention it needs to be completely accurate. This is an advantage that is still there only this weekend for anyone who wants it.
Most people think ITR season is almost over. For people with complex returns, it is just getting started.
Filing taxes is simple if you only have simple sources of income. It gets far more complicated when your wealth is spread across ESOPs, gold, foreign investments and trading income and losses. Simply put, the more income sources you have, the more complex your return becomes. Right now, these complex returns are our fastest-growing segment.
I have observed remarkable growth in certain plans at ClearTax. Last year, our expert-assisted plan for wealth builders with complex returns grew by 78%, making it our fastest-growing segment. This year is shaping up to be even bigger.
With a week left until the July deadline, ITR filings fulfilled by our tax experts for the wealth builder segment have already crossed last year's total for the same category by a significant margin.. And this is even before most people have filed. As per Income Tax Department data, only about 3.34 crore returns have come in so far, which is less than half of all taxpayers.
Right now, this growth is coming from salaried filers alone, whose returns are due on July 31. People with full blown trading income file a different return, ITR-3, and their deadline is August 31. So this segment still has over a month to grow further.
A complicated tax return is a good problem to have. It means you have found more than one way to make money.
Archit Gupta retweeted
I went through tax filing rabbit hole on Reddit and became sceptical of almost every platform. But my CA wasn't responsive this year so I didn't have an option
A friend who had been using @_cleartax for a few years suggested I try it (1/3)
Demat account growth is slowing. This is very good news.
Everyone else is worried.For the past five years, demat account growth remained close to 30% or higher. But last year, it slipped below 20% for the first time. Trading has slowed. The popular reading is that retail investors are losing interest.
That reading is wrong.
Most of the market activity in the last few years was noise. A lot of accounts but very little real investing. People chased tips and quick profits. That crowd leaving is not a loss. It is the market clearing out its speculators.
What is left behind is the real growth. In five years, mutual fund assets have gone from ₹33.67 lakh crore to ₹82.22 lakh crore. SIP contributions hit new records almost every month.
This is not a country losing interest in its markets. It is a country moving its savings into them. For generations we trusted gold, property and fixed deposits. That habit is finally evolving.
Now, the real proof of this is not in market data. It is in tax returns.
A demat account can sit empty. An ITR-2 cannot. It is filed only when someone has real capital gains to report. And these are exactly the returns that keep growing. ClearTax data states that , ITR-2 and ITR-3, forms went from a sixth the total filers to nearly half in just three years.
The money did not just enter the market. It stayed, it grew, and it is now being taxed.
So a slow year for new accounts does not worry me. The market is filtering out its speculators and retaining the serious, long-term investors. That is the shift that will define the next decade.
The VIPs of the Indian capital market just changed. Quietly.
Foreign investors received an easing of tax on government securities. Domestic investors will continue to pay the same 12.5% on their equity gains.
I will leave the fairness debate to others. It is a legitimate discussion, and plenty of people will have it loudly this week.
What interests me more is a number further down in the same piece of news. Long term capital gains tax collected from Indian investors rose to 1.29 lakh crore rupees, up from around 72,000 crore a year earlier.
That number is the actual headline. It means the domestic investor is no longer a junior player in this market. They are now a major contributor to the country's direct tax base. They were also the primary reason why the Indian capital markets held up earlier this year when the foreign investors exited.
When a group becomes that important to the tax system, one thing tends to follow. Their filing gets heavily scrutinised. More data, more matching, more questions about whether gains were reported correctly. Accuracy is no longer optional at this scale. The capital gains entry that once slipped through unnoticed is now exactly what triggers a notice.
So the domestic investor is entering a strange new phase. More powerful in the market than ever before, and more visible to the tax system than ever before, at exactly the same time.
We built a nation of investors quite fast. But, the understanding of how their gains are taxed is still catching up. Now, our job is to bridge that gap.
Every ITR has two readers.
-The first one is the person who files it.
-The second is the Income Tax Department that finally receives it.
This year, a lot of people handed their filing to an AI chatbot.
Just fifteen minutes. Barely a few prompts. Filed without a second glance. This means that the first reader of the ITR was an AI chatbot. Not a human.
But, the second reader is careful and pays close attention to detail. The department runs every return against your AIS, your broker statements, your bank interest, your crypto trades and your employer's TDS filings. If you hold foreign assets or income, it also receives your data from over 100 countries. It reads your return with more information about you than you gave the chatbot.
Think about that imbalance. On one side, an AI that only knows what you typed. On the other hand, a department that already knows your numbers from years ago. And the only person who could have closed that gap chose not to read at all.
The AI chatbot didn't fail anyone. It did exactly what it was asked. It produced an answer fast, because speed was the only instruction. Accuracy was never in the prompt.
Your return will be read carefully this year. Read it now, or find out what is in it when the notice arrives.
AI is a great assistant for understanding taxes. It is not a replacement for your own judgment.
Your ITR is not complete until you e-verify it with an OTP. And the moment you do, everything in that return is your responsibility.
A notice never goes to AI. It comes to you.
Don't stop using your brain, file your taxes on your own (or with ClearTax).
Yesterday, our Founder & CEO @architgupta joined @alexandermats from @NDTVProfit to break down what taxpayers are getting wrong this ITR season.
The right ITR form, foreign asset disclosures, correct regime selection, and why AI chatbots are quietly causing wrong returns.
Watch the full conversation here.
#NDTVProfit










