We are Archetype. We partner with category creators and industry leaders to build the world’s most magnetic brands.

San Francisco, CA
Joined January 2008
Archetype retweeted
I launched the first image and video generation models at Google, and kept asking why all AI designs look the same. AI has brought us the WORST era of design. It made content creation effortless, but it also made 90% of it look painfully generic. My co-founder and I spent 2 years building in stealth to change that. Meet Vyb, the first AI design model that understands your taste like a designer would. RT + comment your website URL and we’ll make your first design.
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Archetype retweeted
CES 2026 is just a few weeks away. Your AI roadmap is here. 👇 Keynotes from @AMD, @CaterpillarInc, @Havas, @Lenovo and @Siemens. AI sessions at the new CES Foundry. Enterprise workshops. Humanoid robots. Quantum tech demos. ces.tech/articles/ai-enthusi…
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So North Korean-linked hackers stole $2B worth of crypto in 2025 and remain a big threat to the industry. We're drafting in @chainalysis head of research Eric Jardine to chat about their 2025 crime report and the biggest takeaways! Tune in now now | @rkbaggs xitter.cf/i/broadcasts/1ynJOMRmm…
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Archetype retweeted
Watch this interview with our very own Anton Dam on The AI Report with Liam Lawson, where he unpacks his career experience, insights, and predictions around AI and machine learning. youtube.com/watch?v=qcIOBm95…
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While 80% of developers want to use AI, human-validated answers are more important than ever. Our CEO @pchandrasekar joins the @DecoderPod to discuss Stack Overflow's evolution in the era of GenAI over the last three years, how we pivoted our enterprise business while still bringing new users to the site, and why human knowledge is still critical to solving sticky, complex problems in tech. theverge.com/podcast/844073/…
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ICYMI: We open-sourced Tangle, our ML experimentation platform built for scale. The Data Guy dives into the architecture, features, and how it fits into production ML workflows. Worth a watch if you're building ML systems. Link in 🧵
Just shipped Tangle - the first open source experimentation platform with content-based caching and visual editor that's actually pleasant to use. The CPU time savings alone are ridiculous (seeing 1+ year saved at Shopify). We're at NeurIPS, booth #1713, if you want to see it.
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For years, IT professionals turned to search engines to find answers to their most vexing tech questions. But with the rise in popularity of GenAI to find solutions, AI slop and misinformation have become increasingly common. Our Chief Product and Technology Officer Jody Bailey spoke with @ITBrew about the importance of attribution to combat these concerns so technologists can find answers they can trust fast. itbrew.com/stories/2025/12/0…
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Archetype retweeted
THIS JUST IN: We are excited to announce that @lindayaX CEO, @X Corp, the world’s largest online news and social networking site, will deliver a keynote at CES 2025! registration.experientevent.…
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We’re excited to announce that our 2024 Crypto Crime Report is now available! You can download your copy here. Want a preview first? Keep reading this thread for one key takeaway from each chapter. go.chainalysis.com/crypto-cr…
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Archetype retweeted
Founded in 2014 to bring visibility to anonymous blockchain ledgers, Chainalysis has become the go-to sleuthing firm for tracking crypto crimes. Find out why @chainalysis made the TIME100 most influential companies list: ti.me/3pnOIv7
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Chainalysis is honored to be one of the @TIME 100 Most Influential Companies of 2023! Thank you to our incredible colleagues and partners who work tirelessly to build trust in blockchains; your impact is felt around the world. #TIME100Companies bit.ly/46cnpVl
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Archetype retweeted
Amber Glenn of @archetype has been named in this year's Women to Watch class of 2023. Congratulations, Amber! #PRWeekWomentoWatch fal.cn/3yHMQ
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Archetype retweeted
Congratulations to Amber Glenn of @archetype, Angeline Hartmann of @MissingKids , Elizabeth Kinney of @ProcterGamble, Michelle Mulkey of @Fleishman and Barbara Osborn of @NorthwellHealth on being named into this year's PRWeek Women of Watch program. fal.cn/3xhpk
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Exciting news! 🎉 We’re honored to have been ranked #1 in the #data category on @FortuneMagazine's #Crypto40, the definitive list of the most important organizations in the industry. Learn how we're helping build trust in blockchains: fortune.com/ranking/crypto/2…
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Because transitioning is usually a public process, trans people seem to understand how to have intimate talks with people about themselves and thus express their desires and expectations. advocate.com/news/trans-most…
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"I always want to ask myself why a particular investment opportunity we might be looking at is not a 'fit' for a traditional biotech investor." @BusinessInsider named Playground General Partner @jory_bell as a pioneer in biotech investing helping to shape the industry's future.
Business Insider
@BusinessInsider17 Oct 2022
Meet the 16 pioneering biotech VCs who are taking new approaches to investing and reshaping the industry's future businessinsider.com/list-top…
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The world's largest airline, @AmericanAir, joins the mission to make hydrogen-powered commercial flight a near-term reality with a strategic investment in @Universal_H2 ✈️
We’re flying towards a greener tomorrow with our investment in @Universal_H2, a company developing a green hydrogen distribution and logistics network. This has potential to be a game changer on the industry’s path to zero-emission flight. Learn more: bit.ly/3CKVHlG
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Archetype retweeted
Meet @helenamouse, CEO at @archetype 🌟, in conversation with @Fahad_Future, Founder of Hue💡 at #WednesdayWellth. Hear about Helena's career & her call to action for leaders. PLUS, meet the fam on August 31st at 6pm EST 📆 RSVP for FREE access: bit.ly/3cNEj5u
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