Earlier, I mentioned that DM-based virtual try-ons often feel more natural than ad-native formats. We put together a short demo showing how this flow works in practice. If helpful, here’s the video.

One pattern I keep seeing with virtual try-ons: when the experience lives inside Instagram DMs, users seem more willing to interact than when it’s embedded in ads. Feels like “chat mode” vs “ad mode” makes a difference. I wonder what others think about this.

I’ve been working with virtual try-on flows for fashion, and noticed that when the experience happens directly in Instagram DMs, people seem more comfortable engaging than with try-on formats inside ads. Might be because chat feels more natural. Curious how others interpret this.

It’s interesting how many commerce experiences are moving toward chat-based formats. Not just for support, but for discovery and decision-making. Feels like we’re early in this shift.

For those running fashion campaigns: where do you see better intent right now — ad-native experiences or DM-based flows? Not talking about scale, more about quality of interaction.

Lately I’ve been noticing that fashion brands get more meaningful engagement when conversations stay inside DMs instead of sending people to landing pages. It feels like users are more willing to interact when the experience is conversational rather than transactional.

AI virtual try-on directly inside Instagram & Facebook DMs after clicking ads We’ve just launched a new feature at Apiway 👇 Now fashion brands can boost conversions by letting customers try products inside chat, instead of sending them to slow, non-interactive websites.