Help businesses make sense of #consumer #data for better #marketing strategies. Simplify approaches and align capability
Sydney, New South Wales
Joined March 2008
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I’ve stopped using Twitter 😳 However, please join me in LinkedIn for business knowledge sharing: LinkedIn au.linkedin.com/anton-buchne… or Insta for a bit of biz and fun: Instagram instagram.com/antonbuchner
Interesting ideas around challenging the gender choices behind AI. Are brands at risk of being sexist? Solution: Offer customisation to male/female/gender neutral options. Or let research / data offer insight and then decide. @dayemoffitt @adtechANZ
Is ZBB (Zero-Based Budgeting) Mismanaged by Advertisers? trinityp3.com/2018/05/izero-… via @TrinityP3 #marketingtips
What Happens When the Magic of Creativity No Longer Works? trinityp3.com/2018/05/what-h… via @TrinityP3 #marketingtips #creativity #advertising
Top 5 dumb ways to use data in #marketing trinityp3.com/2018/05/top-5-… via @TrinityP3 #advertising #DataScience #lackthereof #digital #nontargeted
The Ad Industry in 2018 – The Year of Magical Thinking trinityp3.com/2018/05/ad-ind… via @TrinityP3 #marketing #business #advertising #thinking
Marketing Performance measurement – Become an instant expert trinityp3.com/2018/02/market… via @TrinityP3
Digital and Technology alignment – Become an instant expert trinityp3.com/2018/03/digita… via @TrinityP3
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The Creative may be Digital, but the process is analog trinityp3.com/2018/03/creati… via @TrinityP3 via @antonbuchner #digital #cx
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“Tactics need to be put on hold until the strategy has been agreed upon. If technology gets into the discussion at the strategy phase, it’s the tactical cart before the strategic horse” - @markritson @adtechANZ #adtechSYD – at Sydney, New South Wales
The importance of unsubscribe management now with new #EU regulations & #FacebookDataLeaks trinityp3.com/2018/03/import… via @TrinityP3 #GDPR #compliance #cybersecurity
Ageism in advertising is as much a cost issue as a perception one trinityp3.com/2018/03/ageism… via @TrinityP3 #advertising #agencies #costs #budgeting #MarketingConsultant #sexism #Ageism
Digital and Technology alignment – Become an instant expert trinityp3.com/2018/03/digita… via @TrinityP3 @digital #marketingtips #procurement #technology #innovation #marketing #ideas #learn #transformation
The Creative may be #Digital, but the process is analog trinityp3.com/2018/03/creati… via @TrinityP3 #digital #procurement #assets #creative #management #betterbusiness
The challenges in measuring the #value your agencies contribute to your #marketing trinityp3.com/2018/03/challe… via @TrinityP3 #measurement #procurement #advertising #media #ROI #ROMI $challenges #financials
Casting George Clooney or Brad Pitt for your next #television #commercial? What a dilemma! trinityp3.com/2018/03/george… via @TrinityP3 #marketing #advertising #production #tips #budget #procurement #contract #cost #value
Media #performance #management – Become an Instant Expert trinityp3.com/2018/03/media-… via @TrinityP3 #marketing #procurement #demystify
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Plan B: Turning the Madison Avenue Manslaughter into a much needed makeover – Part 3 trinityp3.com/2018/02/plan-b… via @TrinityP3