I wasn't able to attend the BrightonSEO conference last week, but our Optimize toolset made a guest appearance. @annamorrish highlighted our Unanswered Questions feature in Optimize, our content optimization toolkit. Anna's chat was about content strategy and how to prepare for the next generation of AI-integrated search. Unanswered Questions is one of our more unique features. In short, it scans the top-ranking search results and tries to understand the questions they are answering within their pages. It then scores your page and tries to suggest what you might be missing from your webpage. The goal is to build a more helpful piece of content by addressing questions that you might have missed. Thanks, Anna, for mentioning us! Photo credit: Alyssa Corso