A specialist and leading global authority in B2B eCommerce and digital strategy.

Chicago
Joined February 2012
The same great content and collaboration you've come to expect...in a new format that enables greater customer intimacy. Hope you can join us!
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I'll be on a webinar tomorrow (Wednesday, April 15, 2020) at 1 PM ET / 10 AM PT) discussing how B2B companies are re-calibrating in the age of COVID-19. Join us for what promises to be a thought-provoking conversation. bit.ly/3bfWP0M
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We're less than 2 weeks away from a different kind of conference. Here's 45 secs about what a day will look like at the event (Sept 24-26 at the Sheraton Grand Chicago). Click here to register: bit.ly/2uRFaf2 . You'll be in good company: bit.ly/2PaTapg
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If you're a B2B manufacturer, watch this one-minute video to see how B2B Next can help you navigate today’s turbulent digital waters (Sept 24-26 at the Sheraton Grand Chicago). Click here to register: bit.ly/2uRFaf2. You'll be in good company: bit.ly/2PaTapg
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For those of you planning to attend B2B Next this Sept 24-26 at the Sheraton Grand Chicago, note that the special $995 early-bird price ends tomorrow (Sat 6/30). On Sunday July 1 the price will increase to $1,195. Register today and save yourself $200! bit.ly/2Jba9Vo
Another great insight from @digitalmarta at Coke: It costs $50-80 to acquire a new customer at Coca-Cola via a sales rep...vs. just $3 online. bit.ly/2xWErKX. Hear more from @digitalmarta at @B2B_Next (Sept, Chicago). To register: bit.ly/2Jba9Vo
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On the heels of the @adobe acquisition of @Magento, I penned a post today called "3 Reasons Why eCommerce Matters More Than Ever for B2B Marketers." One of several topics we'll discuss at @B2B_Next (Sept, Chicago). To register: bit.ly/2Jba9Vo I bit.ly/2LJaj83
Julie speaks to the future of eCommerce at Alcon and makes the profound point that digital is a journey, not a destination. Very thoughtful stuff. xitter.cf/B2B_Next/status/996457…
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Listening to my former colleague, Forrester anaylst @john_bruno, talk at Pros Outperform conference about B2B "consumers."
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I can't wait to see the B2B applications that grow out of this. How long until we get a digital AI helper outbound sales "rep" or call center "agent?" youtube.com/watch?v=JvbHu_bV…
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Watching my friend and former colleague @john_bruno preview new and compelling B2B thought leadership. The upshot: more mature B2B sellers invest disproportionately in aligning org first, building on existing IT, and personalizing the buying experience. Publication to come.
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Just saw Jim McGreever from @NS_Ecommerce refer to the "conjoined triangles of success" and use air dancers to intro a sale. Thus adhering to the first rule of presentations...always entertain. Well done!
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Just saw my friend and former colleague Sucharita Kodali dispense sage advice about how to win in retail at #MagentoImagine.
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B2B Next registration is now open! Get your early bird pricing here bit.ly/2Jba9Vo. To see why this won't be your typical "stats and stories" show, click on the video below. I hope to see you in September at the Sheraton Grand Hotel!
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At IRCE participating in the B2B track. Presenters so far: MSC, Sonepar, Premier Farnell, Grainger. A who's who of the space. Good stuff.
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No prices tags and only items with four-star ratings or higher online. Could this be the future of physical stores? adweek.it/2qkfh0K
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