I provide social media training for K12 schools! National speaker, blogger, author, & podcaster. Sign-up for free resources ๐
Woodbury, MN
Joined December 2013
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โ Stop dreading social media.
โ
Start loving the stories you get to tell!
Join us at the 2027 Social Media for Schools Retreat for three days of focused learning, dedicated work time, and unforgettable memories.
Designed for school social media: socialschool4edu.com/retreatโฆ
Do you have a protocol for responding to social media comments?
If not (or if you want to audit your policy), check this out: socialschool4edu.respond.ontโฆ
#SchoolPR
Raise your hand if your #schoolpr job description gets longer every year! ๐
The Social Media for Schools Retreat is for YOU! Practical ideas, relevant learning & great connections.
๐ Stillwater, MN | June 22-24, 2027
๐๏ธ Spots are limited!
โก๏ธ socialschool4edu.com/retreat
DYK? October is National Principals Month! ๐
I love how @KleinISD is celebrating each principal with photos of them in action, doing what they love most!
There's still time to recognize the principals making a difference in your schools!
#schoolpr #k12schools #communications
How would you rate your alt text writing skills on a scale from 1-10? ๐ค
Just ask yourself: What would someone miss if they couldnโt see this photo? Then, describe:
- who or what is in the image
- the action or emotion (if it matters to the story)
- any important text
Moreโฌ๏ธ
I'm thrilled to welcome a fellow author onto the podcast! @drjilljohnson shared the heart behind her new book, "Students Tell the Story" & why she believes student-led social media can strengthen school culture, community trust, & student leadership: socialschool4edu.com/podcastโฆ
On-demand professional development? That's specifically tailored for school communicators? And hosted by the #1 cheerleader for School PR!?
That's my podcast in a nutshell! ๐
๐๏ธ Subscribe to my weekly show, today: socialschool4edu.com/podcastโฆ
If youโve read Social Media for Schools, I need your help! If the book has helped you feel more confident, organized, or inspired this year, would you mind leaving a quick review on Amazon?
๐ Thank you for your support!!
amazon.com/review/create-revโฆ
Congratulations to this week's #SchoolPR Hero Spotlight: Curtis Long, Communications & Community Relations Director for North Clackamas School District in OR!
"What's more rewarding than getting to celebrate students and staff members for their amazing accomplishments each day?"
The community you find within my membership might be the most valuable benefit. ๐
You get a private group of #SchoolPR pros who get it. People in the same boat, facing the same challenges, and genuinely rooting for each other!
๐ Come join the crew: socialschool4edu.com/serviceโฆ
Attendance messaging doesnโt have to focus on absences! ๐
Show students what they GET when they come to school. This video from @KleinISD focuses on the experiences and everyday moments they get to be part of simply by showing up.
#schoolpr #k12 #schools
Meta just rolled out a new limit: Pages can only have TWO posts with clickable links per month. Unless, of course, you pay for a subscription!
But before you panic, we tested several (100% free) workarounds that are already working for schoolsโก๏ธ socialschool4edu.com/how-to-โฆ
In today's podcast, Melissa Bevier shares the remarkable progress her district has made since attending the Social Media for Schools Retreat, including nearly tripling its social media following & creating content that reached tens of thousands of views!
socialschool4edu.com/podcastโฆ
This is a pretty quick project that can generate results for years to come! Do you have something like this at your school?
More details and examples: socialschool4edu.com/how-to-โฆ
#SchoolPR
Which one are you? ๐
The Cover-to-Cover Crew: You read it start to finish, highlighter in hand, taking detailed notes chapter by chapter.
The Dog-Ear Squad: You flip straight to the sections you need most, dog-ear the pages, and come back again and again!
socialschool4edu.com/book/
Congratulations to this week's #SchoolPR Hero Spotlight: Ashley Siskey Stilwell, Public Information Officer at Oxford City Schools in Alabama!
"School PR constantly pushes me to grow. This keeps me constantly learning and evolving professionally, which I truly value."
At #SocialSchool4EDU, we help you keep the students you have and attract the ones you donโt, using social media. And enrollment marketing is one of the two primary themes at the 2027 Social Media for Schools Retreat!
Learn all about it: socialschool4edu.com/retreatโฆ
This is your sign to kick it up a notch with your Reels!
Start with these 25 ideas and make them your own: socialschool4edu.respond.ontโฆ
#SchoolPR
Steal this simple caption idea: โJust a little [School Name/Mascot] pride!โ ๐
Add a few photos of everyday moments around your school, and youโve got an easy post that gives families a peek into the school day.
#schoolpr #k12schools #socialmediaforschools
๐ฆ
๐ Just a little Ponderosa pride! ๐ธโจ
Smiles, school spirit and plenty of personality! We loved capturing some of our Ponderosa students being their awesome selves. ๐ฅฐ๐
Hereโs to the students who make Ponderosa Elementary such a special place! ๐๐ฆ
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๐ฆ
๐ ยกUn poquito de orgullo Ponderosa! ๐ธโจ
ยกSonrisas, espรญritu escolar y mucha personalidad! Nos encantรณ capturar a algunos de nuestros estudiantes de Ponderosa siendo simplemente ellos mismos. ๐ฅฐ๐
ยกCelebramos a los estudiantes que hacen de la Primaria Ponderosa un lugar tan especial! ๐๐ฆ
@PES_Spring
#SpringISD #PonderosaElementary #PonderosaPride #TheNewSpringISD
