Flying United Polaris on the 787-9 Dreamliner? The seat map won't tell you this: Solo? Grab an odd-row window seat — most private. Traveling with someone? The middle "honeymoon" pairs. Full seat guide 👇 #UnitedPolaris #AvGeek

Returned from speaking in London to this stunning piece of art courtesy of @Lamborghini. The blend of design, performance, and brand heritage captured here is impressive. Truly appreciate the thoughtful gesture and attention to detail from the team!

I'm thrilled to be speaking at eCommerce Expo & Technology for Marketing, the UK’s leading event for the eCommerce and MarTech communities, taking place on 23-24 September 2026 at Excel London. See you there: invt.io/1txb2d86hmt #tfm26

Some great news to share: SmartSites — and me personally (!!) — are finalists for the 2026 Microsoft Advertising Partner Awards in North America. Three nominations: 🏆 Rising Partner of the Year — SmartSites 🏆 Search Performance Partner of the Year — SmartSites 🏆 Trailblazer of the Year — Alex Melen, SmartSites Being recognized alongside partners like this is humbling. Huge credit to our team — this is their work, not mine. And thank you to Microsoft Advertising for the nod. Winners are announced October 29 in New York. Fingers crossed 🤞 #MicrosoftAdvertising #DigitalMarketing

From a few weeks ago but still nice to see it in real life :) SmartSites in the top 100 private companies in NJ 🎉

I started a web hosting company before Google existed. I was 13. Almost 30 years later, people are asking ChatGPT for recommendations instead of scrolling ten blue links. The playbook is being written from scratch again. Which is the part I keep relearning: the moment you feel like an expert is exactly when you need to become a student again. Honestly having more fun than I've had in a decade. Bold Journey asked me about the whole journey: boldjourney.com/meet-alex-me…

United has really been uping their game lately. The pre order meals have improved significantly and the Polaris product continues to be very strong. Plus things like this - going the extra mile - is something I haven't seen from United before 🎉 #UnitedPolaris #United #UnitedAirlines

Excited to be speaking at the ANA Commerce Marketing Committee Meeting this morning! 🎤 I'll be sharing a marketer's playbook for Generative Engine Optimization (GEO) — how to get your brand recommended when people ask ChatGPT and other AI platforms what to buy. Always an honor to present at the ANA. They've been the driving force of the marketing industry since 1910, and their membership includes basically every major brand you can name. If you want to know where marketing is headed, this is the room. Kicking off at 11:30am ET — link in the comments 👇 #GEO #AISearch #ANA #SmartSites

Didn't Jaguar announce they stopped making all current cars? Why are they still advertising this on facebook? 🤔 AI Overview Jaguar is currently in a transitional hiatus and is not producing or selling new vehicles.

This one is for everyone telling me AI will reach AGI this year 😅

Without spending too long looking at this picture, pick which one costs $30,000 and which one costs $650,000 🤔 The lessons here are: - Just because you hired experts in THEIR own field (Sir Jony Ive and Marc Newson), that doesn't make them experts in YOUR field. - Most brands already learned that timing isn't right to chase high-priced EVs. I'm not sure how Ferrari missed the memo on this? Porsche is restructuring their entire model line up now after making that mistake in during the last few years. Of course Ferrari is still going to sell these - especially if they require folks to buy one just to get their better models (the common Ferrari business model). Their stock is only down 5% on the news (I thought it would drop more). What do you guys think?

Just wrapped up a great session at AutosBuzz 2026! 🚗 Had the pleasure of speaking on The Next Gear: Turning Next-Gen Ad Formats into Marketplace Advantage — breaking down how automotive marketplaces can stay ahead as AI reshapes search and consumer journeys shift into AI-powered results. From Google's Demand Gen + Product Feed integrations to VLA opportunities on Microsoft, to the first tests of ads inside AI-generated search, the conversation was packed. Also had the chance to head up a roundtable on GEO (Generative Engine Optimization) in automotive — a topic that's clearly top of mind for a lot of people in the room. Big thank you to Katja Riefler for putting together such a sharp agenda and for including me in it. The caliber of attendees and speakers was impressive — a lot of high-level decision makers having real conversations. Exactly the kind of event worth flying out for. If you're in automotive and not thinking about how AI search is changing your paid strategy, now's the time. Happy to chat.

Looks about right 🤔

Sitges, Spain at sunrise 🌞

Back at the airport. Heading to Barcelona for the biggest automotive conference in Europe. I'll be speaking about the future of Vehicle Listing Ads and GEO in automotive. See everyone there in a few hours!

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