If you're a man who's achieved success—whether that's professionally or in finding happiness & purpose—it's becoming increasingly important that you find time to mentor a young man who's not related to you and not your direct employee. Young men are looking for role models. They're not asking for it because of course they're not—they don't know how to. But we wonder why the Andrew Tates of the world gain notoriety & traction? I've always believed it's because young men don't know where else to turn. That's where Millennials and Gen X men need to do better. There are so many ways you can offer your wisdom to the next generation: - coach a youth sports team - post on LinkedIn offering free career guidance - volunteer in the arts - if you're religious, participate in the church - hell, start making content about your personal values so we can see examples of men who've built great lives My challenge to every 30+ man in 2025: find a young man's life that you can positively influence. It will take some time and work, but it's important.