A soulful journey begins with the warmth of the marula spirit and comes to life when perfectly chilled. ❄️ Here's to great company, meaningful conversations, and the taste of Amarula.

The golden tassel on every #Amarula bottle is hand-tied. Every single one.​ Handmade by the Handwork Hub. A local and women-led enterprise. ​ The bottle is called Jabulani, isiZulu for "rejoice". #MadebyAfricanHands #HeritageMonth

Once the elephants have had their share. Then the hands get to work. The women of Phalaborwa harvest marula by hand, the way it’s been done for generations. Knowledge passed from mother to daughter long before it was bottled. #MadebyAfricanHands #HeritageMonth #Amarula

African hands have harvested wild marula fruit for centuries. Long before  the world knew its name. In 1989, those hands gave birth to #Amarula. By 1994, it was pouring in Brazil. Then the rest of the world followed. #MadebyAfricanHands #HeritageMonth

Nothing beats a sunny afternoon filled with chilled Amarula, jazz, and soulful company. Missed it? This wrap-up video is your front-row seat to what everyone was talking about. Watch now and drop a 🎷 if you're making sure you're at the next one. #Amarula #WhenTheSmoothNotesHit

Matching your face paint and outfit to the kit can be a ruck and maul. We see you. We salute you. 🫡 Share your gees in the comments, whether it’s nails, hair, food, accessories or decorations. You could win an Amarula voucher from us. #Amarula100%Spirit #RealMarulaRealCraft

Every game has an MVP. But our kind of MVP spent hours on face paint, poured Springbokkies & started the war cry in a lounge full of family. Tag yours with #GeesOfTheTournament. 3 winners will each take home a Fieldbar Drinks Box. #AmarulaSpirit #RealMarulaRealCraft

The game is only ever 20% of the day. The rest is what we came for. Unscramble the words below; you could win a FREE voucher for 750ml Amarula at PnP: kgbrpikSineo lAmruaa Fastest replies win. #Amarula100%Spirit #RealMarula #RealCraft

Matching your facepaint and outfit to the kit is a full afternoon's work. The rugby is only 80 minutes. We see you. And we salute you. 🫡 You earned an Amarula Springbokkie. ​ 80% Amarula. 20% Oude Meester. #Amarula100%Spirit #RealMarulaRealCraft

Which game day legend are you? 👇 #AmarulaSpringbokkies #RealMarulaRealCraft

This #WorldElephantDay, we and @herd_elephants raise a full glass to Sebakwe and the herd, our calm and protective partners who start it all. #Amarula

Meet the Amarula Springbokkie. The country's shot, poured with Amarula and Oude Meester. Rugby is 20% of the day. The other 80% is the gees. Who's pouring the first Springbokkies? Tag them 👇 #Amarula100Spirit #RealMarulaRealCraft

Behind every Amarula bottle, there are women who gather, craft, create with pride and care. This women’s month, we’re honouring the women who pour back into South Africa. We see you. We celebrate you. #RealMarula #WomensMonth

The ones who showed up. The ones who stayed. The ones who fill you back up. This one's for them. #FriendshipDay #ChilledAndReady

The table's set. The people are here. Which one are you? #ChilledAndReady

Before the harvest, Sebakwe, the elephant, arrives. Elephants like him find marula fruit before we do, signaling to the women of Phalaborwa that the harvest is ready. From his path to your pour, Amarula starts with an act of nature's generosity. #ChilledAndReady #RealMarula

Awarded the world over. Crafted from real marula fruit. Refrigerate and serve chilled. #RealMarula

The best days never had a plan. Just a cold bottle of Amarula ready to be shared. #ChilledAndReady

Kept cold for moments like these. #ChilledAndReady