
Founder @productizedconf. “The Greatest Victory Requires No War.”
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Joined April 2008
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André Marquet retweeted
The only four real moats btw
Moats! Does anyone have one anymore?
Yes. Yes, they do.
But only a small subset of what people call moats create real long-term value and defensibility.
Not actually a moat:
1. Distribution: This does matter more than ever. Building products has gotten easier, but getting them to customers has not. Distribution, however, does not create durable defensibility. It helps create the raw ingredients for one, but it is not itself a moat.
2. Execution: Yes, speed is critical for startups. But a company that has to sprint forever is not a good business. Ultimately, it will misstep, slow down, and competition will catch up. Speed gives a company more shots on goal as it tries to build a great product and a great business, but it must eventually find something more durable.
3. Brand: The idea is that when everyone is building the same thing, the most resonant brand will win. But for startups, brand works more like customer acquisition spend: Put money in, get growth out. It’s not something that will effectively keep others from competing long-term. Brand can become a true moat over time (as with Coke or Nike or Apple), but it just takes too long to really matter for most startups.
What you're looking for is compounding advantages: a self-reinforcing flywheel that gets stronger and stronger over time, ultimately making a company very hard to compete with long-term.
There are only four compounding advantages that really matter. Every major tech company has at least one:
1. Switching costs: The more deeply embedded a product is in the way a customer works, the harder it is for that customer to switch. This increases retention and revenue per customer, which can be reinvested into the product.
2. Network effects: The more users a product has, the better it gets for everyone. This increases engagement and attracts more users.
3. Scale economies: The more volume a company has, the larger and more efficient its operations can be. This lowers unit costs, funding lower prices or a better product at the same price, further driving up volume.
4. Data effects: The more usage a product has, the more data it generates. This data can be used to improve the product and increase usage.
If you can’t see the potential for any in the startup you’re considering joining, that’s a red flag.
In today’s incredible post, @danhockenmaier shares a simple framework you can run in about an hour after getting an offer:
1. Identify a startup’s compounding advantage
2. Gauge how strong it could get
3. Measure whether it’s working
Inside: dozens of real company examples, the specific metrics to track, and benchmarks for what good and great look like.
Read it here: lennysnewsletter.com/p/how-t…
André Marquet retweeted
WATCH IN FULL: @SecRubio delivers a major foreign policy address from beneath the Acropolis in Athens
André Marquet retweeted
O 'amigo' sou eu, e o 'caso' tem nome, por isso vamos aos factos. A Câmara de Lisboa aprovou na semana passada, em reunião pública, um apoio de 250.000 euros por ano (durante dois anos) ao TUMO Lisboa, que dá a 1.500 adolescentes de Lisboa, gratuitamente, 4 horas por semana de tecnologia, design e programação depois das aulas. Custa à câmara 166,67 euros por aluno por ano; o programa foi considerado em 2025 o melhor programa de educação do mundo pelo WISE Prize, e os resultados estão publicados. O apoio da Câmara representa 17% do orçamento do TUMO Lisboa, sendo o resto financiado por privados -- empresas, fundações e famílias. Compare-o com qualquer programa da câmara com os mesmos objetivos e discutimos o valor. Não é um donativo a um amigo, é um contrato com uma IPSS que presta um serviço público, auditado, e o senhor sabe a diferença, porque o seu partido vota contratos destes em todas as câmaras onde governa. O Pai Natal existe para quem acredita que o dinheiro que uma câmara aplica em jovens é do presidente. Na verdade, é dos contribuintes, e foi bem aplicado. O TUMO Lisboa fica no Beato e está aberto todos os dias. É melhor vir conhecê-lo do que fazer figuras tristes a falar de coisas que não conhece. Terei todo o gosto em recebê-lo.
André Marquet retweeted
What are the top 10 takeaways from @lennysan Lenny & Friends Summit? The founder of @ProductizedConf , @amarquet, outlined his top takeaways, including what the PM role means in 2026 and more, in the following Product Management Society guest post.
Thanks, Andre, for sharing these lessons with the product community!
blog.productmanagementsociet…
Crazy how opus5.5 can make videos explaining any topic. Wondering how much this will change education.
André Marquet retweeted
Three more talks from Lenny & Friends Summit just came online:
1. Katie Dill (@lil_dill), Head of Design at @Stripe: Raise the ceiling — How to scale intent, quality, and artistry with Al
youtube.com/watch?v=GLvFTMtw…
2. Geoff Charles (@geoffintech), CPO at @tryramp: The limiting factor — How to design an AI software factory for speed
youtube.com/watch?v=ZG8Mf3P9…
3. Marty Cagan (@cagan): Strong opinions, loosely held
youtube.com/watch?v=fF3lkTCM…
Watch all of the talks here: youtube.com/playlist?list=PL…
The Lenny & Friends Summit talks are coming online!
The first two just went live:
1. How to Build Products at the Moving Frontier w/ @danshipper
youtube.com/watch?v=DqF08Dz3…
2. The Last Roadmap w/ @clairevo:
youtube.com/watch?v=VM5kuvWg…
The rest dropping over the next few days youtube.com/c/LennysPodcast
André Marquet retweeted
Replying to @amarquet
@amarquet, the founder of @ProductizedConf, is preparing an overview of the top 10 lessons learned from Lenny's Summit! It will be published soon in the Product Management Society newsletter. 🚀
Subscribe to get it directly in your inbox: blog.productmanagementsociet…
🤖 Made with AI
André Marquet retweeted
Silicon Valley answer to a formal education. As a dad of 7 I would consider this for my three youngest that are not of college age. College out, builder academy in.
Today, we’re launching an ambitious new school called The Horowitz Andreessen Academy.
Based in San Francisco, The Academy serves the most promising young high school graduates.
We think this can be an elite institution that attracts top tier talent. One that prepares students for the future rather than remaining stuck in the past.
The #1 goal is to help students learn to build, which is the most important skill in the AI era. They'll learn primarily by pursuing their own projects, either individually or in groups. There are classes and guest lectures, too, from some truly amazing people who have built modern-day Silicon Valley.
The Academy is designed as a network, since that’s the reason students go to school in the first place. Core to that network are our 10 Founding Partners: Anduril, Anthropic, Coinbase, Google, Meta, NVIDIA, OpenAI, Palantir, Replit, and Stripe. The network includes over 50 hiring partners and over 200 speakers and mentors. To join as a hiring partner or faculty member, you can apply on our website.
We raised $42M in funding led by @a16z. I'll be CEO and @pmarca and @eriktorenberg will join me on the board.
Applications are open for our Founding Class Fellowship, which will be one year and tuition-free. Eventually, pending regulatory approval, we plan to offer a two-year program that charges tuition, similar in cost to an elite private university.
We're looking for the most unusually ambitious young builders on the planet. Come join us in San Francisco:
theacademysf.com/
With @Andercot in San Francisco preparing our next play in Lisbon @deeptechweek 👽
André Marquet retweeted
Now that I'm back to Portugal/Europe from a few days in the US, here are a few notes about what got my attention the most in San Francisco:
Culture, Places, Infrastructure
• The homelessness problem still strikes me. Areas like Embarcadero & Financial District are just fine, but City Center / Union Square and Soma are... scary.
• There's a discrepancy on the walking culture around the city. No one wants to walk around Union Square. Embarcadero has excellent walking (and running) culture. I suspect that's due to the homelessness problem and the drugs. No one wants to be around other citizens who are acting weird or simply on drugs, out of fear (myself included).
• Public transports are actually better compared to the last time I visited in 2019. Better vibes in general.
• First time I’ve been to various neighbours and the architecture in SF is generally beautiful. The mix of brutalism architecture with modern around Embarcadero and Financial District is surprisingly interesting. Hayes Valley and Golden Park surroundings feel walkable and beautiful. I still feel like the architecture is way inferior to most European cities I visited.
• Less people wearing AirPods in the street compared to 2019.
• Incredible running culture near the shore. People run so fast though, I question if people are getting an unusual amount of injuries. Everyone seems to be running close to threshold, aside from a few that look like very frequent runners.
• The % of healthy people compared to last time I visited (2019) seems to so much higher. Very common to see people talk about health. Meetups and events catching up with the trend, serving healthy food. There’s no longer a “let's just eat pizza" culture.
People
• You can easily run into interesting people by simply staying in the city. Ran into @garrytan while running. Found a couple entrepreneurs talking about AI transformation of their teams while in line for coffee.
• The density of ambitious people is incredibly high. You can see that by the number of events, and how many people attend them. You can almost attend one event a day, and every single one of them end up having a waiting list.
• There's a genuine willingness of people to talk about what they’re doing and aiming to do. Very transparent. I wonder if this is due to the fact that everyone understand that everyone's figuring it out.
• Most people seem excited about what they’re working on, and when not excited, are 100% willing to leave and join a different company asap. Maybe this is a positive effect of being around ambitious people, who are by default optimistic.
• Heard very little about job displacement, even though I heard multiple times people talking about the risks of AI for society. Almost as if the risks of AI are abstract and more global (i.e. macro-economic, society-level unemployment) and not focused on each individual, who is excited about what’s coming and opportunities it will generate (i.e micro-economic, individual-level opportunities).
• Americans are so good selling themselves. Heard a leader talking about how speed is the moat, everyone does everyone’s jobs, how production problems are expected to happen and it's normal as long as they can fix quickly, and how no swim lanes / process is the go-to, and I could only think of: “this must be so chaotic”. Speaking to other folks, they also thought the same, but for a moment I doubted myself. This was being said with such conviction, that it almost seemed the way to go. Is storytelling something these people learn at school? Because it really feels like it's built into society.
• The willingness to think big and years ahead is incredible. Most founders I spoke with that are just getting started, think their products are ahead of time, and think they’re will be massive in… years from now. They are not concerned about current lack of traction as long as they see signs of growth (sometimes coming from 1 conversation they had with a potential customer!).
• Many people feel a fatigue for AI sloop and AI average results. People no longer care about reading something that was read by AI (so easy to identify), and people don’t even care to watch pages that are “Claude-designed”.
• People are craving IRL like I’ve never seen before. So much willingness to connect, have conversations, and leave the phone aside. It was great to see so many people together, and such a low % of people on their phones. They are extremely bullish and enthusiastic about tech though. It’s not that they’re tired of tech, but they’re tired of having no meaningful human connection.
Events
• Most people attend events by themselves, not going with coworkers or people they know. As a result, they are also much more willing to find new people to chat with. It's so easy to find someone to talk with. Everyone's looking for someone to chat with!
• Conversations start with “What’s your name and what do you do?” and remain work-related (most times). People have no problems kindly moving away from a conversation to talk to someone else with similar roles/challenges.
• Events get sold out quickly. Talked to a meet-up organiser who expected 15 people to attend, and then had 150 people asking to come (brunch after @lennysan). Most events go into waitlist.
As Miro gets acquired by BendingSpoons. I thank their team for being a sponsor of Productized Conference 2026. And hoping that the product keeps getting better. BendingSpoons acquisition of Evernote made the product extractive. Blagoja was so fed up that he coded an alternative
Went running with the Builders who Run @solofounders founder @julianweisser and a really nice and welcoming group of builders!
Now on Lenny’s & Friends Summit listening to @clairevo on write your last roadmap saying that we should be more ambitious. Do in 2 weeks what you used to do in 1 year.

























