Y'all heard it here!

We have very BIG news! 🔥 Otherland has joined the @curiobrands family! 🎉 “This is the place where we plug in with the Curio platform and what their brands have been able to achieve.” - @alphagail @Anne_Sempowski @wwd bit.ly/42yQ1Fg

"As Otherland has delved into candle care matters, it’s gone viral in excess of 10 times, exploded its likes 6X to 1.4 million and roughly doubled its following to 16,700 on TikTok." @beautyindie_ bit.ly/3YL7use

"Scent is the strongest trigger of memory and emotion — how can we play into this? How can we take you back to the ‘90s? How can we remind you of your favorite sport or that fabulous cocktail you had on vacation last summer?" @alphagail for @Refinery29 bit.ly/3IDLCJ2

When you light your candle with a match instead of a USB lighter

"Stone took this opportunity to found a candle brand that combines clean ingredients, nuanced scents, and artistic aesthetics to create a beautiful experience that sparks joy in your home and self-care routine." @whowhatwear @alphagail bit.ly/3Z9K8wL

Ain't no candle like a 90s candle

The Otherland Store literally looks like a 90s exhibit for the National Museum of History. No, this is not up for debate.

"Lighting pretty much any candle from Otherland is my go-to, but especially the Core Collection. Right now, I have Mountain Lace lit in my office, which has a really nice fruity, floral scent." @lobosworth @harpersbazaarus bit.ly/3GjbZTs

So you have time to text them back right away but not enough time to trim your wick? 🤨

"It smells of juniper, ice, and lemon — the perfect refreshing winter candle." @AptTherapy bit.ly/3FCG6GY

Candle lovers be like "I know a spot" and it's the Otherland store

Whenever you're ready 👀

Okay, fine. I'll give y'all a sneak peek of what we're launching tomorrow:

How I left work today because I get to go home and do nothing but light a candle