Ally Motz

New Analyst Access from #InsiderIntelligence, added value for clients - love it! lnkd.in/eqfudJXw

Join us for an Insider Intelligence Analyst Panel Discussion "ChatGPT and Generative AI: Balancing Efficiency and Credibility": bit.ly/40OfOsO lnkd.in/eH_dD--3

By 2026, US spending on ecommerce channel ads—a large subset of retail media—will be more than triple its 2020 level, per our forecast. Within the ecommerce channel, both search and display advertising are growing rapidly. lnkd.in/eBfjfcZW

With ChatGPT’s historically viral launch, 2023 is poised to be the year generative AI breaks through into marketing and advertising. These numbers will help you make sense of the billions that are pouring into the space from VC and…lnkd.in/ewNrwSZY lnkd.in/eYvGjkVc

As of last month, 54% of US adults were not familiar with ChatGPT at all, according to YouGov. Familiarity increased with education level, with 67% of those with a postgraduate degree having some knowledge about the conversational AI product. lnkd.in/eFavG5gV

Canada’s social landscape will reach a new milestone this year: Over 25 million internet users in Canada will now use social networks every month. But reduced mobile targeting, macroeconomic conditions, and personnel troubles at va…lnkd.in/eWV3pK2R lnkd.in/eH6WP4Ms

This year, US retail returns volume will reach $627.34 billion, representing 8.5% of all retail sales, according to our forecast. After surging in 2020 and 2021 (due to the pandemic ecommerce boom and stimulus-driven boost in consu…lnkd.in/e9-b4QV8 lnkd.in/eHWzCH2Z

Retail media was the fastest-growing digital ad channel worldwide in Q3 2022, with retail media spend increasing 45% versus a year ago, according to Skai. It also gave advertisers more bang for their buck with impressions up 61% an…lnkd.in/erJJWZBW lnkd.in/eGcqFUsw

A Majority of Gen Zers Are Now Adults Gen Z represents about 20% of the US population. And their buying potential is vast: 40 million are adults as of this year, with 70.8% of 20- to 24-year-olds in the workforce. We expect Gen Z t…lnkd.in/eGzB7GiS lnkd.in/e63q9fQB

Subscription OTT video is chasing linear TV in terms of time spent in the US. We estimate adults still spend significantly more time per day watching TV, but that figure is decreasing and will fall below 3 hours this year. lnkd.in/e6wy9pVU

Insider Intelligence Now Offers Direct Access to Leading Industry Analysts. Business leaders now more than ever need clear, data-backed insights and advice to navigate the shifts and complexities of their industries. lnkd.in/eSzxYwfg

We reduced our estimate for 2023 ad spending, but it still qualifies as a rebound compared with 2022’s poor showing. The next four years will all still be better than last year. Worldwide total media ad spending will increase by 6.9% in 2023. lnkd.in/gArhbNuG

New competitors are set to disrupt Meta and Google's dominance. Meanwhile, TikTok, connected TV (CTV), and retail media networks will give advertisers new opportunities for growth despite economic uncertainty. Here are 5 charts to…lnkd.in/euufmMvb lnkd.in/ePjMth6J

We cut $5.51 billion from our US digital ad spending forecast for 2023, due to the fallout from Apple’s privacy changes, Google’s deprecation of third-party cookies, and a stricter regulatory environment.  lnkd.in/eaEitS-s

Time spent with cable and broadcast TV is decreasing, a trend that’s been particularly pronounced over the past year.  lnkd.in/eFvx-DAa

Have you recently completed a transformational revenue engine initiative that deserves to be showcased to your peers at Forrester's #ForrB2BSummit? Submit your Return On Integration Honors nomination before February 5th: forr.com/3awYGyU

Want to discover best practices for aligning your global and regional goals with content that resonates with the #B2B buyer? Click attend now and join us live on 17th February 👉 forr.com/3jhe8TF lnkd.in/d6fgQ7A

As organizations consider the right back-to-work strategy postpandemic, Forrester analysts present the anywhere-work option. Learn more on this week’s episode of What It Means. #ForresterPodcast forr.com/3pvEKmu

Announcing the #ForrB2BSummit theme → Accelerating Growth: Bolder. Better. Brighter. Join Forrester this May to build your path for success in 2021: forr.com/3ixB1SH

Announcing the 16th annual #ForrB2BSummit North America — May 3-6, 2021! Save the date, and get ready to be inspired: forr.com/2XJCU57