Imagine letting someone sleep on your couch for free when they had nowhere to go, teaching them ecom, helping them make their first $500,000 in profit…
Just for that same person to go behind your back, secretly run the same product you were partners on, and repeatedly lie to your face about it.
All while living in the same house as you.
This is what happened between me and someone I considered a brother for almost 3 years, Othman Jaber.
I met Othman around 2.5–3 years ago. At the time, he was doing high-ticket sales for online mentorship offers, making maybe $2–3k a month, occasionally $5k.
He was fascinated by what I was doing in ecom, and we eventually became really close friends.
When he first came around Miami, he didn't have his own place. He was couch hopping between people's houses, including my friend J Park's.
Eventually, he couldn't stay there anymore, so I let him sleep on my couch for roughly 3 months, completely free.
During that time, I'd bring him around while I worked with my mentor Jose, teach him about ecom, and answer whatever questions he had.
I even gave him an opportunity to close for my mentorship program despite him not being the greatest closer.
Fast-forward to June of last year.
He calls me after we hadn't spoken much and tells me he's in a horrible financial situation. He's working multiple jobs, going broke, and struggling to support his mom.
He asks me to coach him, offering $10,000 and even saying he'd finance it.
I initially declined because I was busy and wasn't offering coaching anymore.
Two weeks later, he tells me he's considering getting into black hat ecom.
I didn't want to see him go down that route, so I eventually agreed to help him build a store in exchange for 50%, as long as he actually put in the work.
Within a few months, we generated multiple seven figures in revenue.
His share of the profits was around $500,000.
I was genuinely happy for him.
Eventually, we ran into Shopify issues and had to pause the product.
Around this time, I started noticing his ego getting bigger and the way he carried himself changing, but I didn't think much of it.
We tried scaling another product around January, but after roughly six months, it wasn't working. We were losing money, and I had other businesses to focus on.
Outside of business, I still helped him whenever I could. I even sold him my Audi R8 for $120,000 when I believed I could've gotten $140,000.
I'm only mentioning these things so you understand the kind of relationship we had.
Now here's where the bullshit starts.
June of this year comes around, and he tells me he's going broke again.
He suggests we bring back the original product we'd made all that money with, run it for a month, make some quick cash, and pause it.
I agreed.
His Facebook profile was banned, so I ended up handling most of the work.
But the entire month, something felt off.
We barely profited, and it honestly felt like he didn't give a fuck about making it work.
Then September 2 comes around, and he wants to pause the store.
He tells me he's worried about getting MATCH-listed and thinks the business might be haram.
So we stopped.
Here's what I ended up discovering later.
Based on the evidence and timeline I gathered, he appeared to have been preparing his own operation involving a separate version of that exact product since around July.
While we were running it together in August, ads for the other operation appeared to have started in late August.
Then, right as that operation seemed to be gaining traction, he wanted to shut ours down.
At the time, I knew NONE of this.
He'd been telling me he was running a creative agency with his little brother, and I had no reason to question him.
Until one day, I randomly asked:
"Bro, are you running a store right now?"
He said no.
I asked, "Wallahi?"
He said Wallahi.
For anyone who doesn't know, that's swearing by Allah.
Another friend of mine was literally there when he said it.
(PT.2) The NEXT DAY, his little brother accidentally revealed they actually did have a store running.
Bro, what the fuck?
You're a grown man. You don't need my permission to run a business.
But why lie to me? Especially while swearing by God?
When I confronted him, he seemed to freeze up and started stuttering.
I didn't push it. Maybe he just wanted to keep his business private. Whatever.
A few days later, my intuition told me to search our original product on the Facebook Ads Library.
And what do you know?
I find a store running a very similar version of the product, with a layout and style that looked almost identical to what we'd built.
I dug deeper and found that the page appeared connected to a profile with the same name as one he'd previously used.
I genuinely didn't want to believe it.
So I gave him one last chance.
I asked, "Bro, would you ever run that original product again?"
He said no.
I asked, "Wallahi?"
He said Wallahi. AGAIN.
At this point, I started making calls to people with direct knowledge of the operation.
I was eventually able to connect the advertising pages, business entities, and operational details to the store I'd found.
I had enough evidence to convince me he was involved.
The same product we built together. The same product he wanted us to stop running. And the same product he'd sworn he wouldn't run again.
All while living in my fucking house.
I wasn't even upset about him making money on his own.
Bro, go make your money. I genuinely don't care.
But don't sit in my house, call me your brother, swear by Allah, and lie straight to my face.
That's what pissed me off.
Around this time, he was still telling me he was broke.
Then he goes on an expensive Newport Beach resort trip with his girlfriend and little brother.
I later heard he knew I'd found out about the store, so I decided to call him.
I said, "Bro, I know what's going on. Can we just talk about this like men? I want to understand why you did this."
And this guy STILL acts like he has no idea what I'm talking about.
I eventually started laying out everything I'd found.
The store, the ads, the business connections, the timeline.
That's when he started explaining that he was going broke, his mom needed help, and he didn't know what else he was supposed to do.
And this is the part that really pissed me off.
Every time I tried to get an explanation, he kept bringing up his mom.
"My mom is going broke."
"I need to provide for my mom."
"What else was I supposed to do?"
Bro, I respect anybody who wants to take care of their mother. I'm Muslim myself. I understand that responsibility.
But help me understand something.
If you're supposedly doing all of this out of desperation to support your mom, why are you going on vacations with your girl at resorts costing around $1,000 a night?
Why are you asking me to go with you to Clavs' $5,000 boot camp? (as a grown ass man why would you even be going to that bootcamp lol)
And why are you telling people you're planning to buy a $300,000 McLaren in cash?
Obviously, talking about buying something isn't the same as actually buying it.
But when you're constantly telling me you're broke and desperate to support your mother, then I hear about all these other plans and expenses, how am I not supposed to question that?
None of this shit was adding up.
And the more I thought about everything, the less it looked like desperation and the more it looked like greed.
That's how I saw it.
The craziest part is, if he'd just come to me and said, "Bro, I'm struggling financially. I want to try running this product on my own. Can we figure something out?"
We could've at least had a conversation.
Instead, based on everything I found, it looked like he'd been preparing this behind my back while we were still working together.
And every time I gave him an opportunity to be honest, he lied.
At that point, I wasn't asking him for money or a percentage.
(PT.3) I just wanted him to admit what happened and apologize.
But I never got that.
So I told him he couldn't come back to live at our house.
Mind you, this was a house we were both paying roughly $120,000 each for the year.
It's been almost a month, and he still has his PC setup, clothes, and other belongings here.
I've heard from mutual friends that he's worried about confronting me in person. I can't speak for what he's thinking, but I never wanted to hurt him. I just wanted an honest conversation.
And before anyone tries turning this into some jealousy bullshit, let me make something clear.
This was never about him making money. It was about how he went about it.
I've been doing ecom for years. I've made money, lost money, built businesses, and helped other people build theirs.
I don't need to see somebody else fail to feel successful.
I don't regret helping him either. I'd do the same for someone I genuinely cared about.
What bothers me is that someone I trusted that much could repeatedly lie to me over something we could've simply talked about.
I'm sharing this because we're in a relatively small ecom community, and I think people deserve to hear my experience before deciding who they trust or do business with.
One thing this whole situation taught me is that you can give someone opportunities, help them make life-changing money, and genuinely want the best for them…
But that doesn't mean they'll show you the same loyalty when money gets involved.
HIRING: JUNIOR CREATIVE STRATEGIST — $1K–$3K/MONTH + % PROFIT
I’m looking for a hungry junior creative strategist to help grow a supplements brand through Meta.
You should have real experience creating or directing ads that have spent meaningful money and produced strong results.
You need to understand customer research, angles, hooks, copy, psychology, performance data, and creative iteration—not just how to write briefs.
To apply, DM me:
• Your portfolio
• Creatives you were responsible for
• Proof of Meta ad spend and results
• Brands you’ve worked with
• Your current availability
Please include everything in your first message. If the work and numbers look good, we’ll talk.
Ahmed retweeted
MY Ferrari 812 Superfast STOLEN 🚨 in Toronto/GTA
The vehicle was stolen from Grand Cinnamon banquet hall in Scarborough at approximately
10:30 PM on Friday August 21st.
It is white exterior with tan interior and has a Novitec exhaust system
It's last known location was in Etobicoke / Mississauga near 200 mill rd
It has been reported to the 42 division of Toronto and if you have any information please reach out to them.
If you can share that would be greatly appreciated
+1 647-738-5034
🙏
Images of the vehicle are attached for reference – at Mississauga, Ontario
Been in ecom for 3 years now.
Made money, lost money, met amazing people, got SNAKED by others.
Watched people blow up, disappear, switch up, quit.
After everything I’ve been through, here are the 3 biggest lessons I’d give anyone starting out: (3rd one is the one that changed everything for me)
1. Protect Your Focus More Than Your Feelings
One of the biggest lessons from my journey is that focus is the real separator. Not motivation. Not hype. Not networking. Just focus. The people who lasted the longest in the space were never the people constantly chasing the next shiny object, the next “winning product,” or the next opportunity, They were the people who picked a lane and stayed in it long enough to compound. In ecom, distractions look productive (new stores, new software, new AI tools, new markets) but most of the time they reset momentum instead of building it. The people who win long term are usually boringly consistent. They test, improve 1% every day, and stay locked in even when things feel repetitive or uncertain. I realized that consistency beats motivation because motivation disappears the second life gets uncomfortable.
At the same time, I learned that you can’t copy somebody else’s formula for success. Some people thrive in chaos and nightlife. Some thrive in silence and isolation. The important thing is understanding yourself deeply enough to know what environment actually sharpens you instead of draining you. A lot of people fail because they build their lifestyle around what looks successful instead of what actually keeps them productive. The goal isn’t to imitate another entrepreneur, it’s to build an environment that keeps YOU disciplined.
2. Loyalty Is More Valuable Than Talent
Another major takeaway from my journey is that ecom teaches you very quickly how rare loyalty really is. I’ve seen people learn from me, eat with me, build with me, then disappear the second money enters the picture. That experience made me realize something important: talent is replaceable, but loyalty isn’t. A loyal person can grow into talent. A talented person without loyalty eventually becomes a liability. That’s why the people who actually create long-term success together are usually the ones who trust each other, respect each other, and align on values, not just skillsets.
I also realized partnerships themselves aren’t good or bad. Some people are naturally built to operate alone. Some people genuinely thrive in partnerships. Problems happen when people force partnerships that don’t match personalities. A lot of resentment in business comes from trying to make incompatible working styles fit together. And even when partnerships do work, structure matters. I learned that “going with the flow” in the beginning can become dangerous once real money starts coming in. If expectations, ownership, responsibilities, and boundaries aren’t clear early, confusion eventually turns into tension. Trust matters, but clear rules matter too.
3. Success Can Distract You Just As Much As Failure.
One of the deepest things I touched on is that making money can actually become dangerous if you lose sight of why you started. A lot of people don’t fail because they never SUCCEED, they fail because success makes them drift. They get lost in the lifestyle, the partying, the ego, the attention, the distractions, and slowly forget their purpose. I realized that having a clear internal compass matters more than almost anything. If you don’t know what drives you, eventually the outside world starts driving you instead.
Understanding your “why.” Understanding what motivates you. Understanding what kind of life actually keeps you fulfilled and productive instead of empty and distracted. The people around you influence that heavily too. Energy rubs off. If everyone around you values short-term pleasure, eventually discipline becomes harder. But if the people around you are aligned with growth, purpose, and direction, staying focused becomes easier.
I guess it’s a trend to start downgrading our lifestyles now?
There’s 2 types of guys saying this:
1- The guys that are actually starting to understand the game finally and realize that all the ego spending is worthless.
2- Or the guy that’s going broke and is using this trend to hide the fact that he needs to downgrade😭😭
Either way, you’re only 20 driving a million dollar car once, still need my SVJ, yall stay safe tho🫡
