marketing @monad

Joined February 2022
i feel like the new private equity playbook is gonna be to buy undervalued businesses, embed a claude fork into the company slack, cut 20% of the workforce, and then sell the company for 500% more than they bought it
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nate retweeted
Thank you to everyone who joined us at Open The future is bright
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nate retweeted
Why does Monad Private Settlement matter? @keoneHD breaks it down 👇
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a lot of us who have been around for a long time have been openly saying airdrops are dying this wasn’t us saying “airdrop farmers suck,” it’s that the meta of getting paid to test or use products has been shifting steadily for years. now you need edge and to make money using the product itself (i.e. profiting on trades, getting yield on DeFi, etc) many protocol teams are blunt about never planning to launch a token (either remain tokenless or ipo instead). lots of teams that fundraised can’t find pmf and don’t even make it to tge. the few left that have a shot at airdropping don’t think it works as a viable user acquisition tool, let alone retention crypto is changing!
man it must be so hard to be an airdrop farmer these days > you farmed monad, you got 0 > you farmed abstract, it shut down before TGE > you farmed megaETH terminal, you got 5 cents per point > you keep farming polymarket and all you get is teasers instead of tokens
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the chain consolidation will continue. the vast majority of L2s will die. so will many L1s the main breakout app of this cycle has been fomo. their entire value prop is social trading abstracting away “chains” and enabling access to the assets available on chains chain success at this point boils down to the ones that: 1. win institutional flows 2. have native assets that people want 3. successfully nurture unique apps people actually use seems to me monad actually has a shot to win here unlike most. much more work to be done
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New asset now available to trade in the app and on Robinhood Legend. $MON (Monad)
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prediction: with these new apps going live and new experimentation with asset types, monad’s onchain landscape will look completely different within the next two months open was just the start. it’s about to get real silly up in here
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in open’s morning session, it was easy to see how much institutional adoption of monad has been ramping up this will only continue and is v encouraging. this leads to an incredible amount of capital being brought onchain and the blockchain being leveraged across regions by major players and liquidity providers but i personally believe that the reason monad is not a consensus darling on CT (yet) is because that’s not what people care about here for better or for worse, they want the consumer apps. they want the casinos. they want the speculative fervor and trading opportunities this is increasingly what i am thinking about these days. and from the builders i have been speaking to regularly, the future is v bright for those that have seen the vision since early on, thank you. it takes a village to evangelize monad everywhere around the world for those that still doubt it, a reckoning is coming
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so far at open: privacy for institutions tokenized equities onchain new app reveals gmonad
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nate retweeted
Tune in to the Open livestream xitter.cf/i/broadcasts/1oKMvNzoL…
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i’m getting increasingly blunt when delivering feedback both internally at monad foundation but also to app teams when they ask for it if i do this it’s because i care about your success. and ultimately, i’d rather folks know where potential gaps may be and choose to ignore them than never be warned ahead of time because people were being “supportive and nice”
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after years of running and advising GTMs, i can confidently say the biggest lesson i have learned is that "perfect is the enemy of great." it is impossible to resonate with every single prospective audience member. it is impossible to please every single internal stakeholder and if you optimize for the above, you have marketing that falls flat and fails to move the needle. there is no way around it you can tell when something is corpo slop/when there were clearly 6+ stakeholders involved in the process. when too many people provided input on a launch video and there's no clear message or a message that isn't compelling marketing is supposed to be controversial. it's supposed to be thought provoking. somewhere along the line i think many of us have forgotten that and it's become increasingly cookie cutter and playbook oriented. it's become a function that follows orders instead of setting trends or resonating with tastemakers i encourage everyone to experiment more boldly and not to be so afraid of worst case scenarios. attention is fickle and you need to win it early and keep winning it if we depend on product folks to keep shipping for retention, it's on us to solve the cold start problem and bring in eyeballs
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caveat being that for B2B stuff, yes, i think the value prop is professionalism, reliability, etc that stuff will always be a bit more buttoned up
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If you blindly look at CT, you will miss a lot of alpha about Monad. Being early is an edge, but are you looking at the right places? Are you reading? In September: - The Metropolis global hackathon was announced to source the next generation of startups on Monad. There are 4 separate tracks with over $250K in prizes for builders. Submissions end on October 13th. monad.xyz/developers/hackath… - Protocol engineers continue to push forward on post-quantum readiness. monad.xyz/blog/post-quantum-… - $1B+ TVL and $33B+ DEX volume monad.xyz/blog/monad-ecosyst…
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just remember that when people said nothing was happening on monad, the eco collectively kept shipping nothing has changed now with a little euphoria. pace is still relentless quantum resistance, privacy, new trading apps, new asset availability faster. harder. everything
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the monad network has quietly been stacking wins across payments, tech upgrades, institutional adoption, etc for the past year but when i tell you i am most excited about this next wave of apps about to deploy, i mean it new assets, better UI/UXs, and just a fundamentally better trading experience are incoming
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nate retweeted
When you look back, you’ll wish you’d just done the long-term version of everything.
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nate retweeted
One week until Open in Singapore! From institutional finance to ecosystem updates and technical deep dives, Open has something for everyone. Check out the full schedule here: open.monad.xyz
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