Today at Adobe MAX, in collaboration with our industry partners and the creative community, we launched a new era for digital content transparency with the Content Credentials icon. "We believe Content Credentials empower a basic right for everyone to understand context and more about a piece of content," writes Andy Parsons, Sr. Director at the Content Authenticity Initiative (CAI). "We see a future where consumers will see the icon – a minimalist pin containing the letters CR that can be etched into images and video, providing a transparent view into what changes were made along the way to the media asset — on social platforms, online news sites and digital brand campaigns, and habitually check for Content Credentials just like they look for nutrition labels on food." Now with nearly 2,000 members, the CAI community's growth this year is testament to the shared urgency to bring transparency, safety, and accountability to the content we create and consume online. We're thrilled to welcome recent members CEPIC, Dentsu, Omnicom Groupe, National Geographic Society, National Public Radio, Photoshelter, and Publicis Groupe. Learn more and see how leading brands Leica Camera, Microsoft, Nikon, and Publicis Groupe are integrating Content Credentials in their products at a global scale. 🟡 Read adobe.ly/3RPZiXQ #adobemax #contentcredentials