Owner, Blind Five Year Old. Digital Marketer and Start-Up Advisor. Tweet about SEO, Marketing, Technology, Social Media and UX. Now: @ajkohn@mastodon.social

San Francisco
Joined November 2007
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PSA: I will abandon Twitter again in the next week or so. I know most of my 'tribe' is here but I can't continue to support a platform and man that are so contrary to my beliefs. I hope to see you elsewhere. #seo #peaceout
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<#seo rant> SEO is about understanding the USER. How do they search? And what is the intent behind those searches? Some of the worst advice I've seen handed out over the last few years is to produce "good content" and optimize for topics. 1/?
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<#seo rant> I'm on record as being disappointed (an understatement) with the current ecosystem and SERPs. The playfield is tilted towards brands. It will make it very harder to win as a smaller site. And there's a cottage industry of people selling magic bullets 5/?
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Good gravy the grammar in this post is awful.
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<#seo rant> But I'm always tracking user behavior and it's undeniable that these platforms are often the first stop for users AND creators. Social is no longer about boosting or socializing your website content. 9/?
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/<#seo rant> All of this is to say that it has gotten much harder to win with SEO. Tried and true techniques combined with new strategies to meet users where they 'search' are needed to achieve any measure of success against the backdrop of a brand centric SERP. 10/10
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Seems like both MarketWatch Guides and USA Today Homefront are run by the same third-party company. #seo #search #googenough
MarketWatch Guides is another site reputation abuser run by Three Ships and its subsidiaries. The MarketWatch writers really work for Three Ships or companies it owns. The abuse is working too. They're making ~$2M / month just from "cheap car insurance" & "best car insurance."
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Google has essentially turned into Verbal Kint. #seo #search #google #isaidwhatisaid
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Just a normal day looking at SERP Similarity (app.keywordinsights.ai/serp-…) and soon figure out that the overlap here is actually 7 of 8 instead of 3 of 8 due to variable Merchant Center srsltid parameters. Confirmed these are actually in the organic SERP. 💩 #seo #search #google
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We're coming up on a year since I wrote this piece and things have gotten worse and not better in that time. I hardly recognize the Google we have today. #seo #search #googenough
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The pageburst bot is really annoying. If you're going to slam sites like this please update the documentation accordingly. cc: @JohnMu @searchliaison @methode
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