Hey everyone! I’m Matt. I build consumer apps and share what I’m learning along the way. Currently: ⚾ @ProspectPing: 2,500+ users 🌱 ProveMyApp: link-in-bio for app founders 📵 OpenAd: free app blocker 🏋️ Building an AI workout coach Sharing the wins, mistakes & numbers here

Dead internet theory is targeting @marclou #stoptheslop

“Marketing” is literally just psychology + sales

My dream competitor would have 20 half finished projects. Don’t be your dream competitor

OpenAd, my free screen-time app, has ~50 downloads. Small sample size, but only 4% of tracked users reopened it on day 7. My guess: people get annoyed, remove the blocker, and never turn it back on. Anyone found good tactics for screen-time app retention?

My app may face a choice: pay an estimated 5× more for a data license, or lose its original use case. I estimate that use case serves around 30% of my audience. The cheaper license would still support the other use cases, potentially including those most willing to pay. Still confirming pricing and usage. How would you decide whether keeping the original use case is worth the extra cost?

I keep my app’s marketing automations, script generators, and slideshow makers in the same project as the actual app. It’s 10x better sharing context. Stop treating development and marketing like separate departments

Life would be so different if I had AI as a kid

IOS 27 alarm page gave me quite the jumpscare. Thoughts on this new design?

CoinSnap identifies coins from a photo and estimates what they’re worth. Sensor Tower puts it at $600K in worldwide iOS revenue last month…

Sent an app I’m working on to a group of beta testers. Only half completed onboarding… Lesson learned, optimize OB before product LOL

All those recipes you save on Instagram and never cook? ReciMe turns them into meal plans and grocery lists. Estimated $2M in worldwide iOS store revenue last month

Since creating content I’ve been obsessed with where other creators add cuts. I can no longer enjoy watching a video! Everything is analysis haha

As software continues to go headless, we’re seeing the end of traditional B2B software. Businesses are buying results, and agents remove the need for interfaces. But consumer apps are different because the experience is what people buy. You want an agent to do your admin work, not play your favorite game for you.

Kikoff built a business around solving a catch-22: you need credit history to get credit, but you need credit to build history. Genius model:

Are regulations the best moat? Lmk your thoughts 👇

Are you willing to crush your app’s K-factor by prioritizing short term revenue?

If you wanna grow your personal brand, you gotta give up free sauce 🤷