@agansca

Co-Founder & CEO @KnotchInc.

 Los Angeles, CA
knotch.com
Joined October 2011
  • Tweets1.2K
  • Following624
  • Followers1.5K
51Media
Time to go beyond visibility. Welcome to the GEC era.
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Check out the Forrester coverage on Ace by @KnotchInc forrester.com/blogs/answer-e…

Answer Engines Will Select Your Content. Your Digital Experience Has To Do More.

AI is reshaping content visibility and experience. Learn how answer engines are changing discovery — and what B2B teams must do next.

forrester.com
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Humans and machines both deserve a better experience of the internet. To power this, we built ACE. Not another tool but a paradigm shift. Join Google, Zillow, Cox Automotive, Ally & others in shaping the next chapter of the internet.
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Technology is only as good as the real use cases it powers. Excited to see @ZGRentals bring ACE to life for landlords. adexchanger.com/marketers/th…

The AI Tool That’s Giving Landlords A Leg Up On Zillow | AdExchanger

Knotch's latest AI infrastructure sits on a brand’s existing tech stack to provide a more personalized experience for its customers.

adexchanger.com
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Yesterday we announced ACE on @tbpn - the AI experience infrastructure that powers the conversational web. Our belief is simple: humans and machines both deserve a personalized experience of the internet. For humans - immersive, dynamic, personalized, conversational, multi-modal experiences. For agents - structured relevant knowledge that is accessible & readable. One source of truth governed by the brand with a dual-audience personalization engine on top. Check it out in action on the @Knotch website.
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Guggenheim takeover to announce ACE 🚀💪🧨
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Anda Gansca retweeted
TBPN
@tbpnJun 16
It’s Demo Day. Joined by: - @garrytan (YC) - @harjtaggar (YC) - @sdianahu (YC) - @h_ayes (Meta) - @lukeburgis (Cluny) - @agansca (Knotch) - @startupandrew (Tasklet) - @cybermetheus (Eden) - @hpafrisk (Tenet) - @rhs (9 Mothers) - @ET_adialante (Adialante) - @akshaytree (Madrone)
TBPN
@tbpnJun 16
YC Demo Day Lightning Round, New Snap AR Glasses, SpaceX Rips xitter.cf/i/broadcasts/1yKAPPoNX…
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TBPN

YC Demo Day Lightning Round, New Snap AR Glasses, SpaceX Rips

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Our CEO & co-founder, Barr Moses @BM_DataDowntime & @KnotchInc’s CEO & co-founder, @agansca, had a deep-dive convo w/ @Amplitude_HQ’s CEO & co-founder, @spenserskates on Category Makers and Wall Breakers to learn how Amplitude pioneered its’ own category & more!
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#TheCMOPodcast: @Jimstengel chats brand awareness at the big game with @agansca, @KnotchInc; @andreaz, @MorganStanley Wealth Management & @etrade; & @danamarineau, @Rakuten Rewards. LISTEN NOW: apple.co/3LHfNj9 @Deloitte #ad
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Anda Gansca retweeted
Knotch
@KnotchInc28 Sep 2021
Excited to hear Amy Avery from @BankofAmerica chat with @agansca on the intersection of #Data and #storytelling at the fireside chat during The Next Generation of Content this Thursday at 1 p.m. ET. Join us to capture their insight: bit.ly/3m8SbYN
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Anda Gansca retweeted
Knotch
@KnotchInc31 Aug 2021
Knotch is hiring! If you are in the market for a job in #Engineering, #infosec, #productmanagement or #Sales, we want to hear from you. Check out our open positions and contact us if you can see yourself as a member of the Knotch team. knotch.com/company/careers/#…
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Anda Gansca retweeted
Knotch
@KnotchInc25 Aug 2021
Knotch CEO & Co-Founder, @agansca was recently featured on @Forbes. The article highlights her thoughts on why the future success of content marketing lies in content intelligence as well as her journey as an entrepreneur. Read the full article: forbes.com/sites/jillgriffin…
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Anda Gansca retweeted
Knotch
@KnotchInc25 Aug 2021
Aimee Johnson, CMO of @zillow, and @agansca, CEO and Founder of Knotch, discuss how brands that may have over-invested in content must now find ways to prove its value alongside the rest of their marketing spend on the #NextinMarketing podcast. Listen now: spoti.fi/389mkRr
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Anda Gansca retweeted
Knotch
@KnotchInc18 Jun 2021
Learn how @TheAtlantic and Knotch are working together to explore how deeper content intelligence drives success at every stage of a program. Read the blog: bit.ly/2SMEVhQ
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Citi CMO @chassan said that in recent years the ad industry has gotten too crazy divorcing brand advertising and performance advertising, which became exacerbated during pandemic #Insight2021
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Anda Gansca retweeted
Knotch
@KnotchInc17 Jun 2021
“Brands have to build direct relationships with their customers, and the way you do that is through creating content that provides value to them.” - Anda Gansca (@agansca)
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Anda Gansca retweeted
Knotch
@KnotchInc16 Jun 2021
We are excited to share the stage with experts from @Google and @InfoSum tomorrow at #Insight2021 to dig into the big shift on the horizon for marketers with the major changes coming in data privacy. Register to learn how content can fill the gap: bit.ly/3tSH8pg
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Here is why content & first-party data efforts are inextricably linked, brought to you by @KnotchInc and @adage adage.com/article/marketing-…

Opinion: The no-BS solution to the cookieless future

If I were a brand, I’d be preparing for an Armageddon, while holding out hope that I might be wrong.

adage.com
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Anda Gansca retweeted
Knotch
@KnotchInc10 Jun 2021
Have you heard? Insight 2021 will feature sessions led by trusted leaders from @Citi, @zillow, @b2binstitute, @GoodEggs, @EffieAwards, @ExperienceCloud , @Zenovate_Co and @TheAtlantic...just to name a few! Don't miss this one-of-a-kind event: bit.ly/3tSH8pg
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